limit food intake, which limits food intake is precisely
referring to failure in the diet.
According to Polivy, Herman and Wash, aspects
of the diet include external, emotional and restraint.
In dieting, efforts to limit food intake may be an
indicator of great vulnerability to weight gain in the
future. In the study of Papies (Papies, 2012), stated in
Western society, only a few diets can reduce their
weight in the long run. Papies revealed that living in
an obesogenic environment is an influential factor in
weight management and the development of obesity
in society because living in that environment is the
cause of unhealthy eating patterns and activities. The
obesogenic environment is as an influence of the
surrounding environment, opportunity, or living
conditions that cause obesity in individuals and
populations. As Wahyuningsih research, said that
adolescents today are more exposed to chemicals than
teenagers in ancient times. These chemicals not only
come from polluted environments, but also from
preservatives, dyes, and food and beverage
seasonings. Most obesity occurs because of the
difficulty to maintain health and gain weight due to
the urge to eat which not only aims to replenish
energy but with the availability of delicious foods
(palatable food) and a strong urge to consume them.
Considering living in an obesogenic environment,
individuals tend to think about or want delicious food
at any time. Worse, this situation does not limit the
amount of food available, which triggers a hedonic
hunger (Lowe & Butryn, 2007).
According to Lowe & Burtyn (Lowe & Butryn,
2007), hedonic hunger is an urge to consume food
based on things beyond meeting calorie needs.
Another definition of hedonic hunger is the
motivation to consume delicious food when the body
does not lack energy. The most appropriate
population to measure the level of hedonic hunger is
a population of good nutritional levels (well-
nourished population), where the availability of
abundant food, especially high-calorie foods so that
consuming these foods is excessively based on the
state of hedonic hunger rather than homeostatic
hunger. Homeostatic hunger is where an individual
experiences a significant lack of energy and in an
acute state requires calories. Whereas individuals
who think hard about eating and lack of need for
calories can be said to be in a state of hedonic hunger.
Lowe & Burtyn (Lowe & Butryn, 2007) say in
homeostatic needs, food pleasure is assumed to be
irrelevant to the need to fulfill energy and satiety.
While in hedonic hunger, satiety has a relatively small
role in the enjoyment of food (when food is
consumed, the pleasure of eating does not go down,
even almost as good as when hungry). Therefore, the
availability and enjoyment of food in the surrounding
environment has a big influence on whether these
foods will be desired and consumed.
Hedonic hunger is not something that can be
measured with the naked eye, therefore Lowe made a
measuring tool to measure the level of hedonic
hunger, namely The Power of Food Scale (PFS).
Lowe said that measurements on The Power of Food
Scale are designed to measure the drive, thoughts, and
even an individual's obsession with eating food and
thinking about food. The Power of Food Scale
assesses behavioral responses by using items such as,
"I get more pleasure from food than other things I do"
or "just before I taste my favorite food, I feel a great
wait".
The author conducted an informal interview
whose questions were based on The Power of Food
Scale to a group of female students (8 students) in
private high schools in South Jakarta. From the
interviews, their hedonic hunger level is quite large.
The main cause is because they live in an obesogenic
environment, so the temptation and opportunities to
eat outside the main food (snacking) are high. "I am
not strongest of the satay smell, not hungry so
hungry." And responded by his friend. "Ah, you say
that I'm hungry. After that, bro, for example, see the
nugget banana carts, drooling or not. Gorniak,
Mardas, and Walkowiak (Przyslawski, Stelmach,
Grygiel-Gorniak, Mardas, & Walkowiak, 2011), that
adolescent girls really like snack foods and consume
them besides consuming main food. In addition, they
admit that they have more than enough allowance so
they can buy these foods easily. One of them said,
"For students, it's big. The thing is, the monthly fee is
the same as the separate allowance. "And others
respond to the same thing.
After conducting an interview about hedonic
hunger, the authors continued the interview about
diet, which aims to see their level of food control.
According to Lowe and Thomas (2007), individuals
who control eating (restrained eaters) are divided into
three categories, namely 1. Individuals who carry out
weight suppressor intentionally (weight suppressor),
2. Those who are currently on a diet (current dieters),
3. Those who are repeatedly involved in the diet cycle
and overeating in the past (frequent dieters and
overeaters). Two (current dieters and frequent dieters)
from the three categories of individuals who control
the eating of the writer found on respondents. Some
were on a diet, some had gone on a diet but failed and
one of them had never been on a diet but was
interested in trying. The result, for those who have
already, they feel the thing that becomes a failure in