by comparing themselves with someone who is better
then they are (upward comparison). We would like to
consider this theory when thinking about supporting
new social ties types.
Finally, the focus of this research is on the inac-
tives, but in order to have an effective intervention
that is based on social support, we should consider
the satisfaction of the motivators as well. We have
build the current app under the assumption that the
motivators will use the app in order to help their ac-
quaintances, but the question is what will keep them
motivated to use the app for a longer period? One pos-
sible approach is to extend the app by implementing
gamification elements, i.e having rewards, trophies,
challenges, or the possibility to compare their perfor-
mance with the performance of other motivators.
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