Internet Memes as Online Countering Violent Extremism in
Indonesia
Maria Ulfa
1
1
Department of English Literature, Faculty of Adab and Humanities, Universitas Islam Negeri Syarif Hidayatullah Jakarta
Keywords: Internet Meme, Online, Countering Violent Extremism, Terrorism, Semiotics of communication, Indonesia.
Abstract: Internet memes have been popular in Indonesia in the last decade, including for the use of responding to
terrorist acts in Indonesia. There are many memes spread virally in the internet and social media related to
terrorism cases in Indonesia with the messages of countering violent extremism (CVE). This paper addresses
this phenomenon by investigating and examining a number of internet memes in responding to terrorism case
of suicide bombings on M.H. Thamrin street, Central Jakarta, on 14 January 2016 called ‘Sarinah bombing’,
to understand and explain their roles related to CVE, specifically through their contents, meanings, messages,
and functions or purposes. This qualitative-descriptive analysis is an interdisciplinary study of language-
cultural studies and terrorism studies. The memes are examined by using the semiotics of communication of
Roland Barthes and Umberto Eco and CVE concept to understand the images, signs, languages, and meanings
as well as their contexts. The memes are part of the online communication to deliver messages of fighting
terrorism and countering violent extremism in Indonesia that can be called as part of the online CVE
movement. The meme creators and distributors have also contributed and engaged in developing strategies
for CVE in the internet and social media.
1 INTRODUCTION
Countering Violent Extremism (CVE) in Indonesia
have been done by government and non-government
agencies as well as the civil society through various
ways including creative media that one of them is
done by civil society by using internet meme. It is one
of the phenomena seen after the terrorist attacks on 14
January 2016 where Indonesia was hit by the terrorist
suicide bombings and shootings the police in Jakarta.
The attack was also called as ‘Sarinah bombing,' due
to its location that closes to Sarinah mall in M.H.
Thamrin street, Central Jakarta as one of the biggest
and oldest malls in Jakarta.
The bomb attack killed eight people including five
perpetrators of the terror (terrorists) and three
civilians. There were around 26 people injured
casualties from both police and civilians. The attack
was claimed as the act of the ISIS networks
(Yulianingsih, 2015).
After two suicide bomb blasts in the Starbuck cafe
in the mall and a police post in front of the mall, the
attack continued with gunfire between some terrorists
with many police officers and also six more blasts
from the terrorists during the gunfire. After the fierce
shootout, the police could kill the terrorists who were
holding bombs.
Along with the sad news from mainstream media
for giving empathy and support for the victims and
their family, there were also viral internet memes in
the form of images widely spread across various
social media and the internet during the attack and for
several days after that that respond the attack. The
social media include Facebook, Instagram, Path, and
Twitter. The memes were viral along with the hashtag
#PrayForJakarta and #KamiTidakTakut (we are not
afraid).
The hashtag #Kamitidaktakut (we are not afraid)
became very viral with many memes also under this
jargon. The jargon shows the fight against terrorism
(Hariadhi, 2016). The memes with this jargon also try
to support the victims and to emphasize the fight
against terrorists (Ngazis, 2016). In other words, a
hashtag is also a form of refusing to fear and shows
the strong mentality of Jakarta residents (Aziz, 2016).
The use of internet meme is increasingly popular
along with the booming use of social media. Literally,
there are some definitions of ‘meme’ in many
dictionaries. In some online English dictionaries, it
has the same point concerning the internet context.
Ulfa, M.
Internet Memes as Online Countering Violent Extremism in Indonesia.
DOI: 10.5220/0009934017071714
In Proceedings of the 1st International Conference on Recent Innovations (ICRI 2018), pages 1707-1714
ISBN: 978-989-758-458-9
Copyright
c
2020 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
1707
One of the definitions of ‘meme’ (/mi:m/) (countable
noun) is: “An image, video, piece of text, etc.,
typically humorous in nature, that is copied and
spread rapidly by internet users, often with slight
variations” (Oxford Dictionaries). In an online
Indonesian dictionary, ‘meme’ is “image footage
from television shows, films, etc. or pictures that are
modified by adding words or writings for humorous
and entertaining purposes” (Kamus Besar Bahasa
Indonesia).
The Internet meme is one of the media used to
express reactions from many Indonesian people,
especially the internet and social media users called
‘netizens’ in responding to Sarinah bombing. Most of
the memes in the form of images were taken from the
situation around the terror scenes such as several
photographs of the terrorists, the police and the
people near the scenes. Besides photos, some other
memes use pictures with captions and posters with
some words without any picture. The combination of
the photos or pictures and some captions created
some messages, views, with some purposes related to
fighting against terrorism or countering violent
extremism in Indonesia.
The images are used with some captions that the
main message is ‘we are not afraid.’ The memes can
be understood as also part of the communication ways
of the netizens to strengthen the heart of the grieving
Indonesian people to stay strong and be steadfast
from the terrorist attack and as a form of resistance to
terrorism by digital or online communication.
Internet memes are essential as part of the internet
and social media communication nowadays. As it is
said by Limor Shifman, author of Memes in the
Digital Culture, “Memes are becoming a significant
part of how humans communicate with one another...
They appeal to our need to be part of a larger group,
and simultaneously our desire to be individuals”
(Fulton, 2017). In Indonesia, internet memes have
become popular since the emergence of discussion
forums on the internet in late 2008 (Aliansyah, 2014).
Then it becomes more popular since around 2012
after the establishment of ‘Meme Comic Indonesia’
as the most significant Indonesian meme community
in Indonesia with more than 1,7 million members
through Facebook fan page (Meme Comic, 2015).
Besides as part of digital communication
nowadays that connect many people in the world,
internet meme also can create more prominent effects
or influences as its viral nature. It is because the
internet culture involves users participation and
online sharing for making viral, which also has
contributed to the growth of internet memes users and
receivers. What is more, memes with its creative
contents and forms can have many functions, such as:
entertaining by joking, parody, or comedy, and also
delivering messages, ideas, views, opinions, values,
ideologies, or products to respond certain
phenomena.
Based on the above background, this paper
focuses on the analysis of several viral memes, which
responded the Sarinah bombing on 14 January 2016,
with the contents that are related to countering violent
extremism (CVE) messages. This is to investigate and
explain the roles of the memes related to CVE,
specifically through their contents, meanings,
messages, and functions or purposes. Semiotics of
communication explains the meanings and functions
of the memes through the understanding of the
language, signs, and symbols. By this, it can
understand the responses, reactions, and messages of
the netizens in creating and spreading the memes to
public related to the Sarinah bombing.
2 THE CONCEPT OF INTERNET
MEMES
The term ‘Meme’ has been used far before the era or
digital communication, however nowadays it has
been used widely by internet users. Therefore,
internet meme is one of important keys to understand
the digital culture in broader dimensions (Shifman,
2014). Originally the term meme was introduced by
the biologist Richard Dawkins in his book The Selfish
Gene (1976) (Shifman, 2013). Shifman explains that
Dawkins’ study of meme is part of his larger effort to
apply evolutionary theory to cultural change, where
he defines memes “as small cultural units of
transmission, analogous to genes, which are spread
from person to person by copying or imitation” that
“commonly applied to describe the propagation of
content items such as jokes, rumors, videos, or
websites from one person to others via the internet”
(Shifman, 2013). He also adds that based on this
concept, “memes may be abstract ideas, texts or
practices. Memetic diffusion is based on a
combination of repetition and variation” (Segev,
Nissenbaum, Stolero, & Shifman, 2015).
Shifman explains more that there are three main
attributes ascribed to memes to the analysis of
contemporary digital culture. Firstly, memes as
cultural information that passes from person to person
that becomes as shared social phenomenon that shape
mindsets, forms of behavior, and actions of social
groups. Secondly, memes as reproduction by various
imitation that memes can be spread by forwarding,
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linking, copying, or creating with their own versions.
Thirdly, memes is their diffusion through competition
and selection (Shifman, 2013).
Apart from that, the term meme has been studied
including in academid field in many disciplines, such
as philosophy, psychology, anthropology, linguistics,
folklore, and communication (Shifman, 2013). In
language studies, Erhan Aslan explains that “They
[memes] may seem basic, but from a linguistic point
of view, they are surprisingly sophisticated. Meme
creators use “multimodal grammar” (in other words,
images, and captions) to express and share ideas and
opinions” (Aslan, 2018). Therefore, it is important to
study internet memes in order to understand the
meanings such as through images and captions or
texts.
3 SEMIOTICS OF
COMMUNICATION,
TERRORISM & COUNTERING
VIOLENT EXTREMISM
Semiotics of communication is one of the schools of
semiotics developed by Roland Barthes and Umberto
Eco. According to van Zoest, the semiotics of
communication studies the sign as part of
communication which emphasizes the theory of sign
production, that one of which assumes the presence
of six communication factors, namely the sender,
receiver, message, communication channel, and
reference. Briefly, the semiotics of communication is
a systematic study of signs to obtain the meaning of a
communication (Sobur, 2013, pp. xxii-xxiii). Yasraf
Amir Pilliang explains it as “the use and production
of signs socially in the process of communication”
but not separates from the other semiotics theory,
namely semiotics of signification and semiotics of
communication (Sobur, 2013, p. xvii). According to
Umberto Eco in A Theory of Semiotics, as quoted by
Pilliang, “semiotics of communication emphasizes
the aspect of ‘sign production’ rather than ‘sign
system.' Whereas a ‘production machine’ the
meaning of semiotics of communication relies
heavily on the ‘labor’ who chooses the sign from the
raw materials of the existing signs and combines them
in order to produce a meaningful language
expression” (Sobur, 2013, p. xii).
As an interdisciplinary study of linguistics,
cultural studies, and terrorism studies, the memes as
text do not only need to be analyzed by using
semiotics of communication perspective, but also in
the context of terrorism studies, in particular, the
CVE concept. The term ‘terrorism’ has many
definitions and has been defined by many experts,
researchers, as well as governments and international
agencies. One of them is basedn on a dissertation
study in Terrorism and Counterterrorism: A
Comparative Cross-National Analysis by Eran Shor.
In his dissertation, based on many debates and studies
of its definitions, he defines terrorism as “the strategic
use of violence or threats of violence by non-state
political actors againts non-combatans for symbolic
purposes, usually with he intention of influencing
policies” (Shor, 2010, p. 5).
According to Encyclopedia of Terrorism, the most
definitions of terrorism involves three factors, namely
(1) the method is violence, (2) the target is civiliant or
government, and (3) the purpose is to instill fear and
force political or social change (Kushner, 2003, p.
359).
Shor in his study also defines definition of
counterterrorism as “state policies, commonly
implemented following terrorist events or threats,
which are usually declared as directed at preventing
or limiting future terrorist acts” (Shor, 2010, p. 8). In
recent studies, in other words, it is also named
‘Countering Violent Extremism (CVE).’
CVE is the term that is used to counter terrorism.
The United Nations Security Council explains that
one of the approaches to countering the spread of
terrorism and violent extremism is known as CVE.
The Council encourages all people from government
to non-government actors and local communities to
engage in developing strategies to counter violent
extremism narrative that can incite terrorist acts and
the spread of violent extremism (United Nations,
2014). In other words, CVE can be done by anybody
by using any kinds of media. In this case, it can be
seen that CVE is done by using creative media of
internet memes in responding to the Sarinah
bombing.
4 CONTENT ANALYSIS
Many viral internet memes respond to the Sarinah
bombing on 14 January 2016 on M.H. Thamrin street,
Central Jakarta. The primary data of this research are
some memes related to CVE. The memes found from
the internet are taken with the keywords on Google
namely ‘Meme Bom Sarinah 14 January 2016'.
Based on this, there are 12 articles [ (Yulianingsih,
2015), (Hariadhi, 2016), (Ngazis, 2016), (Aziz,
2016), (Khoiruddin, 2016), (Surayabaya Tribun,
2016), (Young, 2016), (Bintang, 2016), (Abdul,
2016), (Berberita, 2016), (Habananggroee, 2016)]
Internet Memes as Online Countering Violent Extremism in Indonesia
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that have already collected many memes from many
sources in the internet and social media namely
Facebook, Twitter, Path, and Instagram. There are 20
memes in the form of image or picture as the main
data related to CVE selected from the 12 articles.
Furthermore, to understand and explain the roles of
the memes related to CVE, specifically through their
contents, meanings, messages, and functions or
purposes, qualitative-descriptive approach with
content analysis is used with close reading of the text
that involves interpretation into new analytical
narratives (Krippendorff, 2013, p. 23) with the
perspectives of semiotics of communication and the
context of terrorism studies.
5 INTERNET MEMES & CVE
The viral internet memes in responding to Sarinah
related to CVE are 20 memes in the form of image or
picture. The memes are categorized into three topics
based on their contents. The memes have some
varieties in the kinds of images, captions, and art
aspects.
5.1 Hashtag #KamiTidakTakut (We
Are Not Afraid)
During the Sarinah bombing, there were many
supports from netizens through various memes to
pray for the victims, to support the police, and also to
encourage Indonesian people for not afraid of
terrorism. Some of them can be seen from the memes
that use the hashtag #kamitidaktakut (we are not
afraid) and the message of ‘we are brave’ (Fig. 1).
These jargons are the sign, the symbol, and the central
message of the contents of the memes.
Figure 1: Memes with the hashtag of "We are not afraid"
(#Kamitidaktakut)
The same messages are shown through different
variation of memes (Fig. 2) that show the images of
people (edited photo of the terrorist with other
people) saying directly to the terrorist that they are not
afraid of terrorist.
Figure 2: The People say ‘We are not afraid of the
terrorist.'
The same message but with stronger images is
shown in some other memes (Fig. 3). The images
show a phenomenon of the Indonesian people who
crowded the terror scenes after the bombing and
during the gunfire between the police and the
terrorists. The memes try to say that the people were
not hiding or escaping from the terror scenes, but they
are watching and standing there as a symbol of ‘not
afraid of terrorism’ and support for the police in
fighting the terrorists.
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Figure 3: People are watching around the terror scenes
The messages from these memes are created
through the combination of the signs of the language
by using some words as its captions, the jargon as the
symbol of countering terrorism or CVE, and some
photos related to the context. It can be said that the
creators of the memes try to communicate to the
audiences of the internet and social media by giving
the messages.
5.2 Street Sellers Support the Police
Another phenomenon is the people who crowded the
terror scene after the bomb blasts and the gunfire
including the street sellers (Fig. 4 & 5). The crowd
watched the terror scene and also the gunfire between
the police and the terrorists not far from the scene. On
the other side, some street sellers were selling food,
snack, and drink around the scenes including to the
police. These are seen through some memes that try to
show the condition on the scene after and during the
attack and the courage of the crowd who were not
afraid of the terrorists and also as a symbol of
supporting the police. The messages are strongly
delivered through the photos supported by the captions.
Figure 4: The drink and snack sellers close to the terror scene.
Figure 5: The peanut and satay sellers close to the terror scene
Internet Memes as Online Countering Violent Extremism in Indonesia
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Figure 6: The joke shows the sellers want to go to other
terror scenes
Another meme related to the street seller is a
comedy picture of street sellers that want to go to
another terror scene to sell their food (Fig. 6). This is
understood metaphorically as a joke and symbolically
as a symbol of bravery to fight against terrorism. This
also shows that ordinary people from food street
sellers are also part of the movement in fighting
terrorism.
5.3 Mocking and Joking the Terrorist
The other memes are about mocking the terrorist (Fig.
7). The memes use a photo of the terrorist taken from
the scene added with some captions as a parody. The
memes show that the terrorist is mentioned as deaf
because he was phoned and ordered by ISIS leader
Abu Bakr Al-Baghdadi to attack Suriah, but he went
to Sarinah (the name of the mall in Jakarta). Because
of this, he was scolded by his leader. The memes try
to mock and make a joke of him, which means not
taking him seriously and this is also a symbol of the
failure of the terrorist in creating fear to the people so
that the people dare to mock him through memes.
Figure 7: Parody to mock and joke the terrorist
Mocking and joking terrorist by using memes is
also can be said as one of the ways to look the
terrorists down and fighting them back. As it is said
by Faturochman, a social psychology expert at
Gadjah Mada University (UGM) Yogyakarta, that
such memes as acts of resistance or anti-terror against
the tragedy of terror and not because of insensitivity.
Forms of resistance or anti-terror acts can be varied
and for those who do not have weapons, making the
incident as a joke or mocking the terrorist is one of
their ways that can be done. Thus, the people try to
overcome its fear by changing it fighting terror
through memes. He also mentions that in this case
“Indonesians have different characteristics compared
to Europeans or Americans. Indonesians are more
relaxed" in responding to the case that compared to
European and Americans (Syarief, 2016). In other
words, Indonesian people have several ways and
strategies to fight against terrorism or countering
violent extremism, and one of the creative ways is by
using internet memes and mocking the terrorist and
their actions.
In short, based on the above analysis and from
semiotics of communication point of view, it can be
said that the memes are signs of production of
symbols of people who are countering terrorism or
violence extremism. The memes are also used as one
of the media, ways, and strategies to counter terrorism
or violence extremism narrative, which is fear and
terror through Sarinah bombing. The memes are used
as digital communication to produce and spread the
messages (sign production) through six
communication factors, namely the sender (netizens
as creators of memes), receiver (netizens as audiences
or readers), message (the idea of CVE),
communication channel (the memes), and reference
(related to the context). Furthermore, the netizens of
the meme creators and distributors have contributed
and engaged in developing strategies of CVE that can
incite terrorist acts and the spread of violent
extremism to the public through raising awareness by
delivering the messages of fighting terrorism through
the memes.
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6 CONCLUSIONS
The importance of internet memes cannot be
neglected as part of digital communication nowadays.
In the case of Sarinah bombing, memes that contain
signs and symbols are also one of the sources of sign
productions that have significant meanings in
understanding the phenomena of Indonesian society
related to the terrorist attack and some people's
responses to that.
This digital or online communication through
memes has shown the responses or reactions of some
netizens in Indonesia in creating and spreading the
messages related to terrorism case and CVE. The
responses in the form of the products of memes are
not only seen as media of CVE but also as the
strategies of CVE that involve the internet nature and
culture, namely voluntarily and participatory actions
to make them viral and received by the broader public
in the internet and social media. In semiotics of
communication it is called as ‘the use and production
of signs socially’ and ‘the process of communication
received and interpreted meaningful language
expression.
The public’s fear of terrorism due to Sarinah
bombing was opposed by various CVE memes so that
to some extent they aroused public awareness and
spread the message of ‘not to be afraid of terrorists’
without reducing their concern and sorrow for the
victims. The memes created common awareness
effect proved by the various viral memes in many
internet and social media sources that can also be
called as the movement of the internet community
and social media users to counter violence extremism.
Finally, the memes related to CVE messages are
quite a lot with many variations of images and
contents. They also could influence other people to be
involved in the online movement of CVE by
participating in creating and spreading the memes
with the similar messages. Since for the internet users
nowadays this is quite easy to be done by using some
mobile phone applications to make memes.
Therefore, internet memes can be one of the media for
CVE by involving more stakeholders especially the
millennial generation as the biggest users of the
internet and social media where many terrorists and
violent extremism narrative have also been viral in
the internet and social media.
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