Coupling Program Management for Prospective
Entrepreneurs
Maria Perangin-Angin, and Maruli Tua Barimbing
Postgraduate Students Department of Education Management, Medan State University,
Medan, Indonesia
Abstract. The Directorate of Training and Training, the Ministry of Education
and Culture has run an Entrepreneurship Skills Education program.
Entrepreneurship Skills Education (PKW) is an education service program
through courses and training to provide knowledge, skills and entrepreneurial
attitudes in accordance with the needs and business opportunities that exist in the
community.The problem in this research is how to make the management of the
mentoring program for prospective entrepreneurs so that they can make them into
an entrepreneur. The purpose of the study was to determine the management of
mentoring activities for prospective entrepreneurs. To answer the problems,
researchers used a qualitative method approach to the type of descriptive
qualitative research. From the results of the study it was concluded that by using
a mentoring program on the PKW program implemented in organizing agency
can provide encouragement for entrepreneurship so that the problem of
unemployment can be reduced.
Keywords: Management of Assistance Program · Entrepreneurship
1 Introduction
The problem of unemployment and poverty are faced continually by the Indonesian
for a long time and has not been resolved
. Based on data from the Central Statistics
Agency (BPS) of North Sumatra Province in 2017, the Open Unemployment Rate
(TPT) was 6.41% or as many as 430 thousand people from the total population of North
Sumatra Province around 14,102,911 people. The number of open unemployment that
is still large, obviously greatly influences progress and has an effect on poverty levels.
The poor are also still quite high at 1,453,870 million people (March 2017), they are
people who have a very high dependency, are helpless, and consumptive.
Many factors cause unemployment. The most dominant factor is the imbalance
between supply and demand, or the number of job seekers is not proportional to the
number of available vacancies. Another factor is that business opportunities that have
not yet been exploited are sourced from the potential of local people's wisdom. The
Facts show that products produced by local community wisdom and other skills that
use modern technology have a large market share, both domestic and global markets.
In general, the products above have not adopted various types of designs and existing
technologies.
Perangin-Angin, M. and Barimbing, M.
Coupling Program Management for Prospective Entrepreneurs.
DOI: 10.5220/0010437600002900
In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA 2019), pages 515-520
ISBN: 978-989-758-582-1; ISSN: 2655-9064
Copyright
c
 2022 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
515

The Government through the Directorate of Course and Training Development,
Ministry of Education and Culture has run the Entrepreneurship Skills Education
program. Entrepreneurship Skills Education (PKW) is an education service program
through courses and training to provide knowledge, skills and entrepreneurial attitudes
in accordance with the needs and business opportunities that exist in the community.
Entrepreneurship Skills Education (PKW) is an education service program through
courses and training to provide knowledge, skills and entrepreneurial attitudes in
accordance with the needs and business opportunities that exist in the community.
This program provides students with entrepreneurial knowledge, provide provision
of skills in the field of production of goods / services to students, instill mindset and
entrepreneurial attitude to students, encourage and create new business startups through
courses and training supported by the business and industry world, business partners
and offices / agencies related, so that it can create jobs. To realize business units through
knowledge and technology-based courses is certainly not an easy job, because it is
related to business risks faced by new businesses, as well as changing the motivation
and behavior of these students.
Responding to the conditions and problems that exist in the PKW program as in the
previous description, then drafted a program that is able to solve the problem. The
design to be developed is in the form of developing a program entitled
"Entrepreneurship Skills Education Alumni Assistance". In the program assistance will
be implemented both in theory and practice, by providing material for developing
partnerships, business management and business development. In the learning process
the material will be adjusted to the conditions of the problems faced by students and
the skills / work and production of businesses owned by students.
The facilitators are people who have the ability and competence to provide input,
provide facilitation, communicate and be a source of information for the participants.
2 Literature Review
2.1 Entrepreneurship Skills Education
Entrepreneurship Skills Education (PKW) is an education service program through
courses and training to provide knowledge, skills and entrepreneurial attitudes in
accordance with the needs and business opportunities that exist in the community [1].
2.2 Entrepreneurship Skills Education Alumni (PKW)
According to the Big Indonesian Dictionary Alumni are people who have attended or
graduated from a school or college or certain activities.
So Entrepreneurship Skills Education alumni are people or students who have finished
participating in Entrepreneurship Skills Education activities.
The Entrepreneurship Skills Education Alumni Assistance Program is a program
structured in such a way that participants who have participated in the Entrepreneurship
Skills Education activities in establishing businesses and running their business
activities can get assistance so that their businesses can run better and provide
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assistance in dealing with existing problems. This assistance is carried out by
facilitators who have the ability and competency in accordance with the needs and
problems encountered.
Here the facilitator needs to provide a lot of information to students, so that students
have sufficient knowledge to be able to choose and determine actions that can solve
their problems.
As experts, facilitators with special skills obtained from the scope of their education
or from their experience can provide technical information needed by the community
when they carry out their activities. The information provided by the Companion is not
dictating the community but in the form of the delivery of facts. Let the community
decide what action to take. For this reason, the facilitator needs to provide a lot of facts
or examples so that the public can more easily take the right attitude or decision.
Companion in the scope of community empowerment needs to realize, that its main
role is Learning to the community.
In the diagram beside the portion of the companion role can be seen. In the initial
stage, the introduction of the companion community has a greater role than the
community. This role should continue to diminish in the later stagesuntil finally it was
at the time of Community Preservation that he did it himself. If this is realized then you
as a community companion can be said to be successful in their work.
In this Entrepreneurship Skills Education Alumni Assistance Program, there are 2
methods or patterns of assistance provided, namely:
a. Direct assistance, i.e., the facilitator goes directly to the participant, face to face
to solve the problems faced in the field. Direct assistance can be done in the
form of learning, technical guidance, meetings, practice and others. The
companion in conducting assistance can act as a resource and can act as a
mediator by bringing the participants together with those who provide solutions
to problems.
b. Indirect assistance can be done by the mentor to solve the participant's problem
by means of correspondence, long distance communication, to provide guidance
and assignment guidance [2].
The aim of this entrepreneurship skills education alumni assistance program is to
provide assistance to participants both individually and in groups, who face or
experience obstacles in carrying out their business activities and to develop their
businesses.
3 Methodology
To answer the problems by thoroughly and in depth, researchers used a qualitative
descriptive method approach
. In accordance with these problems, the data collection
techniques are carried out by researchers through interviews, observation and
documentation. In this technique, the researchers did not actively participate in the
activities of the organization or educational unit after the data were collected and
analyzed in depth.
Descriptive qualitative research is intended to describe and describe the phenomena
that exist, both natural and human engineering, which is more concerned about the
Coupling Program Management for Prospective Entrepreneurs
517

characteristics, quality, interrelationships between activities [3]. In addition, descriptive
research does not provide treatment, manipulation or alteration of the variable variable
under study, but rather describes a condition as it is. The only treatment given is the
research itself, which is done through observation, interviews, and documentation.
Descriptive method is a method used to describe or analyze the results of research but
no broader conclusions are used [4].
4 Result and Discussion (Results and Discussion)
The flow of the development of the entrepreneurship skills alumni mentoring program
as follows:
Fig. 1. Development Flow.
From the development path, the assistance process becomes:
Table 1. Learning Material.
No Theory Lesson hours Assistance method
1 Basic Concepts of Entrepreneurship 3 Indirect
2 Business planning and legality 15 Direct
3 Resources and access to capital 8 Direct
4 Network and marketing 10 Direct
5 Business development 12 Direct
6 (field trip) 12 Indirect
SUM 60
ACCOMPANIMENT
Indirect Direct
- Develop business
plans
- Prepare licensing
(business legality)
- Capital access
- Network
development
- Marketing
- Business
development
- Graduates of
entrepreneurial
skill eduction
- Instituion
manager
- Interviewees
- Financial
instituions
- Small and
medium
enterprises
 Entrepreneurship
 Field trip
O
U
T
P
U
T
I
N
P
U
T
Group
 business
 Independent
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After participating in the mentoring process, participants are expected to have
competencies:
Table 2. Graduate Competence Standar.
No Competency
Standards
Basic competency Indicator
1 Learners understand
the basic concepts of
Entrepreneurship
Actualize the Concept
of Entrepreneurship
a. Students are able to recognize
the basic concepts of
entrepreneurship
b. Students can recognize the
characteristics of
entrepreneurship in its
environment
2 Learners understand
about business
planning and
business legality
Students can make
business planning and
legality
a. Students are able to make
business plans
b. Students can know the legal
aspects of a business that will
be made
3 Learners understand
the source and
access to capital
Learners know about
sources and access to
capital
a. Students can find out the
source of capital
b. Students can access capital
4 Learners understand
about Network
building and
marketing
Learners know about
Network building and
marketing
a.Students are able to recognize
about building a business
network
b. Students can find out the
methods of business marketing
5 Learners understand
about business
development
Students can develop
business
Learners know how to develop a
business
6 Learners can
understand the
process of business
activities
Learners can know
the process of
business activities
Learners know the process of
business activities
The assistance program that was carried out at PKBM Green house address Street
Siantar No. 22 Lubuk Pakam teak village fences produce:
The mentoring went smoothly, the students were very enthusiastic to participate in
this assistance activity. It could be seen from the presence of students who tried to
access funds from BRI in the amount of Rp. 10,000,000 (ten million rupiah) and it is
still in the process. Learners have also presented making boxes that have been done in
the form of videos, which will later be distributed for online marketing efforts. For
Coupling Program Management for Prospective Entrepreneurs
519

entrepreneurship material, students can open their horizons and grow their
entrepreneurial spirit and understand about how mental attitude and creativity become
entrepreneurs. From the implementation of online marketing, it has been confirmed that
there are 200 boxes ordered from the City of Padang Sidempuan. An agreement has
also been reached with the shipping party (JNE) to provide a special discounted price,
as well as for participants in the activity, the goods are picked up from the location.
Each participant already knows and has social media for marketing. [5]
5 Conclusion
The Entrepreneurship Skills Education Alumni Assistance Model is a program that is
designed so that participants who have participated in Entrepreneurship Skills
Education activities in carrying out their business activities can get assistance so that
their businesses can run better and face problems. In this program the alumni are
gathered and asked to express the problems or obstacles they face, so that problems or
obstacles can be inventoried or recorded, then they can be grouped and the root causes
of the problems in groups are based on the experience of the students themselves.
After the problem is found, students who participate in this program will be given
materials that can provide solutions or alternative solutions to the problems they face,
this material will be provided by the facilitators / resource persons in accordance with
the existing problems. These assistants / resource persons are practitioners or experts
who can come from competent institutions according to existing problems. Assistance
methods implemented are direct assistance and indirect assistance.
Assistance materials will be given are Entrepreneurship, business planning and
legality, sources and access to capital, building networks and marketing, business
development and field trips. The existence of this model is expected to be able to
increase the ability of participants to run their businesses so that they can improve their
welfare.
References
1. Directorate of coaching and training courses. Technical instructions for organizing
entrepreneurship skills education in Jakarta, 2017.
2. Albertina Nasri Lobo, Mentoring Process, FISIP UI, 2008.
3. Nana Syaodih Sukmadinata. Educational Research Methods. Bandung: PT Remaja
Rosdakarya, 2011.
4. Sugiono, Metode of Administrative Research. Bandung: Alfabeta, 2005.
5. Tim Pengembang. Pengembangan Program Pendampingan Alumni Pendidikan Kecakapan
Wirausaha. BPPAUD dan Dikmas Sumatera Utara Medan, 2018.
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