Creative Society, which is a group of people based on individual creativity as their
livelihood, then the term creative economy emerges.
The creative economy is a concept in a new era that intensifies information and
creativity by relying on ideas and knowledge from human resources as the main
factors of production. This concept will usually be realized and supported by the
existence of creative industries. "The creative era is marked by the development of
creative industries that use individual ideas and skills as the main capital. So the
creative industry no longer fully relies on large capital and production machinery.
According to John Howkins, in his book The Creative Economy, people who have
ideas will be stronger than people who work with production machines, or even the
owners of machines themselves ", (Amelia, 2016).
The Trading Indonesian Ministry stated that, "the creative economy is an industry
that from the using of individual creativity, skills, and talents to create prosperity and
employment by producing and exploiting the creative power and creativity of the
individual". In reference to the plan for the Indonesian Creative Economy 2009-2015,
creative economy is defined as "A new era of economics after agricultural economics,
industrial economics, and information economy, which intensifies information and
creativity by relying on ideas and knowledge from human resources as the main
production factors in activities its economy. "Classification of the creative economy
According to the Ministry of Trade of the Republic of Industry in the book
Developing Creative Industries Towards the Vision of the Creative Economy 2025,
the creative industries can be grouped into 15 sub-sectors, and in its are added one
sub-sector namely advertising, architecture, markets for art goods, crafts, design,
fashion, video, film and photography, interactive games, music, performing arts
(showbiz), publishing and printing, computer services and software, television &
radio (broadcasting), research and development (R&D), culinary. "
The potential of the creative economy continues to experience growth, including
the presence of creative industry players collaborating with halal products that are
starting to interest the community. Based on data from the State of the global
economy in 2017-2018 Indonesia has the largest Muslim food consumption market in
the world with an achievement of USD 169 in 2016, and global halal food
consumption expenditure of USD 1,245 or 17% of global expenditure, it is estimated
that this figure will continue to grow amounting to 1,930 in 2022.
According to Islamic economist researchers, the potential of the domestic halal
industry is able to increase the State Budget (APBN) if it is managed optimally. The
government, through the Ministry of Industry, has carried out a strategic plan with the
establishment of the halal industrial estate targeted to be completed before 2022. This
is carried out with the high demand for halal products in the world. This Halal
Industrial Estate will be chosen in the Java region because the industrial goods sector
is already available. As for the management, the government will hand it over to one
of the entrepreneurs who already knows the standards for halal production that are
good (http://www.kemenperin.go.id).
Knowing that the huge potential of the creative economy industry of halal
products, it is felt necessary to have collaboration between the government, the
community and Islamic financial institutions as partners in developing halal creative
economy business. Islamic financial institutions act as partners by offering financing
products that are suitable to the needs of the community for the advancement of the
halal creative industry and are also supported by the government and its stakeholders.