The Potential of Kerawang Gayo Clothing in Improving
Creative Industries in Aceh
Fanny Nailufar
1
, Fadhilah
2
and Yurina
1
1
Faculty of Economic and Business, Universitas Malikussaleh, Lhokseumawe, Indonesia
2
Faculty of Teacher Training and Education, Universitas Syiah Kuala, Banda Aceh, Indonesia
Abstract
. The purpose of this research is to find out the attractiveness of the
teenagers to the teenage tunic fashion model with a touch of kerawang Gayo
motif in improving Creative Industries in Banda Aceh City. This study uses a
research and development (R&D) method with a qualitative approach. The writer
used the frequency distribution formula calculation of the percentage of answers
to each question, so the writer can draw conclusions. Based on the results of data
analysis, most of respondents give a positive response to the teenage tunic fashion
products with a touch of kerawang Gayo motif. The results of the study create
two tunic models of teenage fashion products with a touch of Kerawang Gayo
motif. Of the two models that were experimented, respondents preferred Design
II by as much 70% and in Design I as much as 40%. This show that the
modification of the Kerawang Gayo motif design has appeal so that it is expected
to be a creative product that can compete in improving the creative industry in
Aceh.
Keywords: Creative Industries ꞏ Kerawang Gayo
1 Introduction
Along with the development of hereditary cultural life in terms of preserving culture,
Kerawang Gayo has become one of the carving arts for the Gayo people themselves.
The carvings in Kerawang Gayo are often designed into clothing and household craft
by embroidering on cloth.
Nowadays, clothing not only functions as a body protector from the weather and
covers the body, but also has become a fashion trend today. Especially fashion trends
for teenagers that increasingly diverse choices. Therefore it is necessary to create a
trendy teen clothing design but still Muslim clothing. Teenagers in the modern era now
have various activities, such as: extracurricular, Red Cross Teen, becoming activists,
attending study tours, etc. In carrying out their activities, teenagers will always do a lot
of movement in their activities. So the writer chose to construct a tunic model clothing
to facilitate fast and active motion of teenagers. The application of Kerawang Gayo in
tunic teenage fashion models is also a form of maintaining existing local culture and it
can introduce more of Kerawang Gayo motifs to teenagers. In the world of fashion
innovation and creativity, it must be highly considered, as well as the appeal of
892
Nailufar, F., Fadhilah, . and Yurina, .
The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh.
DOI: 10.5220/0010608900002900
In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA 2019), pages 892-897
ISBN: 978-989-758-582-1; ISSN: 2655-9064
Copyright
c
 2022 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved

teenagers to a fashion because they are easily bored and do not like models that are too
monotonous.
With the development of technology, new ideas for fashion models are growing
faster so that the writer must create an innovation and new creations in the tunic model
of teenage clothing. Seeing the potential that exists in the Kerawang Gayo craft supports
the fulfillment of factors in creating innovations and new creations in teenage clothing.
The development of creative industries today must be synergized with culture-based
industries. business fields from culture-based industries that can be developed in the
country such as traditional medicines, cosmetics, and fabrics or traditional motifs. With
the start of the development of this culture-based industry, it is hoped that places such
as tourism destinations, hotels, malls, modern markets, culinary places, traditional
markets, and others can further highlight the supporting products of Indonesian culture.
The world has now also entered the fourth wave of civilization called the creative
era. Quoting the book Future Shock by futurologist Alvin Toffler published in 1970,
the three previous waves were the agricultural era, the industrial era, and the
information age. Creativity and innovation become the main drivers of economic
growth of a nation or region in this fourth era. If a nation or region wants to compete in
the midst of global economic dynamics that are full of shocks, then these two things
must be the main focus of attention (Solichul Hadi Achmad Bakri, 2015) [1]. The
Indonesian Creative Economy Agency (2018) also argues that the Creative Economy
is a new economic paradigm that relies on ideas, ideas, or creativity from Human
Resources as the main production factor in its economic activities.
Based on the description above, the problem that becomes the main focus in this
research is product innovation and art motifs specifically related to the Kerawang Gayo
motif in improving Aceh's creative economy. stay sustainable and be able to compete
in the domestic and international markets.
2 Research Method
This study was conducted using research and development (R&D) methods or also
called Research and Development, which means a research method used to produce
certain products and test the effectiveness of the products (Sugiyono, 2014: 297) [2] .
In this study writer developed a product or perfected existing products by designing and
producing a Tunic Models of Teenage Clothing product with a touch of Karawang Gayo
motif that is applied to the tunic.
The subjects of this study were 60 of fashion students batch 2016 of Teacher
Training and Education (FKIP) Syiah Kuala University who were considered as active
students and had passed embroidery courses related to Kerawang Gayo. The object of
this study was the product in the form of a teenage tunic model with a Kerawang Gayo
motif. The technique of data collection were carried out with the study of literature,
documentation, applied experiments and questionnaires. Literature study was carried
out by the writer to obtain data in theory by studying books and journals.
After the theory of the Tunic Models of Teenage Clothing with a touch of Kerawang
Gayo motif summarized then it was made a basis for data analysis by applying applied
experimental methods. Furthermore, the distribution of questionnaires was conducted
to determine the response of consumers to teenage tunic clothing products with a touch
The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh
893

of Kerawang gayo motif. The writer then used the frequency distribution formula
calculation of the percentage of answers to each question, so the writer can draw
conclusions. To find out the percentage of consumer interest in tunic model of teenage
clothing with Kerawang Gayo motif, the writer used the formula proposed by
(Sudijono, 2014: 43) [3], namely:
𝑃
𝑓
𝑛
 100%
Information:
P = Percentage of respondents' answers
F = Number of respondents' answers
N = Number of respondents
100% = Fixed value
3 Research Result and Discussion
3.1 Result Analysis of the Consumer Questionnaire
The following are the results of the questionnaire that the writer make it in detail in
graphical form:
Fig. 1. Graph of Consumer Responses to Tunic Models of Teenage Clothing Product Design
With a Touch of Kerawang Gayo Motifs (Source: Research Results).
Based on the graph above, consumers like both product designs, especially design II.
Design I a small proportion of consumers (10%) chose ‘dislike’ the products. This is
because in design I used rubber on the end of the arm and a waist strap that is not
suitable for teenagers who are fat. Consumers' responses to product design show that
most consumers (70%) really like design II and some (30%) chose ‘like’. Design II is
more varied in terms of the model and is in demand by teenagers because it uses a
hemisphere on the front.
0
50
100
DesainI DesainII
Reallylike
Like
Neutral
Dislike
MIICEMA 2019 - Malaysia Indonesia International Conference on Economics Management and Accounting
894

Fig. 2. Graph of Consumer Responses to the Integration of Models in Teenage Clothing Tunic
Models with the Touch of the Kerawang Gayo Motif (Source: Research Results).
In design I, a small portion of consumers (5%) chose ‘dislike’ it because there were
slight deficiencies in design I which made consumers dislike design I. The dress model
in design I was unsatisfactory because it was just an ordinary straight tunic model with
motifs at the bottom of the shirt. in design II, most consumers (55%) chose ‘like’ design
product II, this can be seen in the table above. The second design has a unique blend of
models and is more attractive to teenagers.
Fig. 3. Graph of Consumer Interest in Tunic Model Teenage Clothing with Touch of Kerawang
Gayo Motifs (Source: Research Results).
Half of consumers (50%) chose ‘like’ the product in design I. The other half (35%)
consumers chose ‘like very much’ and as many as (15%) consumers chose ‘dislike’ the
product design I. While in design II half of consumers (50%) ) chose design II ‘like
very much’, another part of consumers (45%) chose like’ design II and a small portion
(5%) of consumers chose ‘dislike’ design II.
3.2 Discussion Consumer Responses to Tunic Model of Teenage
Clothing Products with a Touch of Kerawang Gayo Motifs
The product produced in this study is a teenage tunic clothing model with a touch of
the Kerawang Gayo motif. According to Daryanto (2013: 52) [4] the product is
anything that can be offered to the market to get attention, be bought, used or consumed
and that can satisfy the desires or needs of consumers. Almost all consumers like the
tunic model teenage fashion product with a touch of this Kerawang Gayo motif.
After the product is experimented, the writer requires how consumers respond to
this product. According to Ahmadi (Fadlillah, 2017: 7) [5] response is one of the basic
functions of the soul, it can be interpreted as a picture of memory from observation,
when the object that has been observed is no longer in space and time of observation.
The response of each consumer to the product differs depending on the individual's
0
20
40
60
DesainI DesainII
Reallylike
Like
Neutral
Dislike
Stronglydislike
0
20
40
60
DesainI DesainII
Reallylike
Like
Neutral
The Potential of Kerawang Gayo Clothing in Improving Creative Industries in Aceh
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assessment of an object. The consumer's assessment of the tunic model of teenage
clothing designs with a touch of the Kerawang Gayo motif also varies.
In design I, a small portion of consumers (10%) chose not ‘dislike’ the product. This
was because in design I used rubber on the end of the arm and a waist strap that was
less suitable for teenagers who were rather fat. The use of a waist strap is also
considered to be a little limiting the movement of adolescents in their activities.
Consumer response to product design shows that most consumers (70%) really like
design II and some (30%) choose ‘like’. Design II is more varied in terms of the model
and is in demand by teenagers because it uses a hemisphere on the front.
On the second point the consumer gives a response regarding the integration of the
model in the design. In design I, a small proportion of consumers (5%) choose ‘dislike’
because there is a slight deficiency in design I which makes consumers ‘slightly like’
the design I. The clothing model in design I is less satisfactory because it is only the
model ordinary straight tunic with a motif on the bottom of the shirt only. While in
design II, most consumers (55%) choose ‘like’ product design II and some (45%)
consumers choose to really like the combination of models in design II.
The third point about consumer interest in the product, that half of consumers
(50%) choose ‘like’ the product in design I. The other half (35%) consumers choose
‘like very much’ and as many (15%) consumers who choose ‘slightly like’ the product
design I. While in design II, half of consumers (50%) chose ‘like’ design II very much,
the other half of consumers (45%) chose to like design II and a small portion (5%) of
consumers chose ‘dislike’ design II.
4 Conclusions
1. Each teenage tunic clothing design with a touch of Kerawang Gayo motif has its
own appeal for consumers. Both in terms of design, fusion of models, fusion of
motives used, material selection, neatness, and suitability of this fashion model for
teens. In design I, it was made using pink salmon toyobo cotton combined with a
maroon Kerawang motif which was embroidered in maroon. By using a waist strap
and rubber on the arm. Design II was designed using black cotton fabric combined
with a white ivory white Kerawang motif.
2. Based on a number of points the question shows that design II is in demand by
consumers than design I. From the first to the last question points consumers show
their interest in design II by choosing alternative answers ‘like very much’/ ‘like’.
The results of the analysis of consumer responses show that most (70%) consumers
really like design II and some consumers (30%) choose ‘like’ design II. Whereas in
design I, some consumers (50%) chose ‘like’ design I.
3. This show that the modification of the Kerawang Gayo motif design has appeal so
that it is expected to be a creative product that can compete in improving the creative
industry in Aceh.
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References
1. Bakri, Solichul Hadi Achmad. Creative Economic Civilization Study of Batik Village, As a
Preservation of the Solo City Cultural Heritage. Koperasi Batik BATARI, Surakarta.
2. Sugiyono. 2014. Quantitative, Qualitative, and R & D Research Methods. Bandung:
Alfabeta.
3. Sudijono, Anas. 2014. Introduction to Education Statistics. Jakarta: Rajawali Press.
4. Daryanto. 2013. Conclusion of Marketing Management Lecture II Second Edition. Bandung:
PT. Sarana Tutorial Nurani Sejahtera.
5. Fadlillah, Noor Liana. 2017. Student Responses to Learning Al-Islam Kemuhammadiyahan
in SMP Muhammad Cilongok. Universitas Muhammadiyah Purwakerto.
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