2016 about Claim Monitoring in Labels and
Processed Food Advertisements, includes:
a. Are all supporting facilities to implement
Regulation of the Head of BPOM No. 13 year
2016 ready?
b. Could Regulation of the Head of BPOM No.
13 year 2016 protect and counterpoise the
interests of all stakeholders (community,
academics, industry (large and small
industries / UMKM) and the government?
c. Is through the Regulation of the Head of
BPOM No. 13 year 2016, government can
guarantee to improve quality of functional
food, protect consumers over food safety,
quality and nutrition and create business
competitiveness?
2) Identification of Purpose
The purposes achieved by Regulation of the Head of
BPOM Number 13 year 2016 are to guarantee the
quality of functional/claimed food, protect consumers
over food safety, quality and nutrition and create
business competitiveness.
3) Alternatives of Problem Solution
Alternative solutions to overcome the problem are as
follow:
a. Continuing the Regulation of the Head of
BPOM Number 13 Year 2016.
b. Revising the Regulation of the Head of BPOM
Number 13 Year 2016 (with addition of
certain articles).
c. Revoking the Regulation of the Head of
BPOM Number 13 Year 2016.
4) Benefits and Costs Analysis
Cost Benefit Analysis or CBA is an approach for
policy recommendations which allows analysts to
compare how much loss or costs incurred, advantages
or benefits derived from policy implementation.
3.2 Regulation Analytic Hierarchy
Process (AHP) with Cost Benefit
Analysis (CBA) Model
Analytic Hierarchy Process (AHP) designed to
comprehend expert perceptions with certain problems
through procedures which devised to reach
preference level among various alternative sets, so
that this method considered as objective - multi
criteria model (Permadi, 1992).
The principle of AHP is grading each aspect,
criteria of aspect indicator, indicators with
comparison between factors, as well as policy or
alternatives to be taken. Afterward, those aspects will
be compared which of the highest benefits received,
whether economic, social or environmental aspects.
Finally, comprehending the policy that will be
chosen, whether continuing the Regulation of the
Head of BPOM Number 13 year 2016 concerning
Claim Monitoring in Labels and Processed Food
Advertisements. The following is a list of policy
choices.
Table 3: Criteria of Policy Selection from Result B / C
Ratio.
B/C
Ratio
< 1 Status quo, continuing the Regulation
of the Head of BPOM No. 13/2016
B/C
Ratio
= 1 Revise the Regulation of the Head of
BPOM No. 13/2016
B/C
Ratio
> 1 Revoke the Regulation of the Head of
BPOM No. 13/2016
1. Status quo, continuing the Regulation of the Head
of BPOM No. 13/2016: Policy Alternative 1
Experts argued that certain rules regarding to
functional food in Indonesia is unrequired. It has
been ruled by the existing Food Claims regulation,
because its social benefits will be less than costs
that may be incurred (cost> benefit).
2. Revise the Regulation of the Head of BPOM No.
13/2016: Policy Alternative 2
Similar to Status quo, nevertheless given
improvements from existing regulations. Experts
argued that it is quite necessary to have particular
rules regarding to functional food in Indonesia by
appending certain clause on the existing Food
Claims regulation, because its social benefits will
be equal to costs that may be incurred (cost =
benefit).
3. Revoke the Regulation of the Head of BPOM No.
13/2016: Policy Alternative 3
Experts argued that it is absolutely necessary to
have particular rules related to functional food in
Indonesia. Functional food must be clearly
regulated, so it should revoke the Regulation of
the Head of BPOM No. 13/2016 and replace it
with a more macro regulation towards Functional
Food, because the social benefits will be greater
than its costs that may be incurred (cost <benefit).
Aspect framework and aspect indicator or criteria
which used in this compilation of benefits and costs
hierarchy that will be obtained from regulation of
functional food policy in Indonesia which going to be
developed based on Focus Group Discussion (FGD)
and depth interviews with all stakeholders involved.
The following is hierarchy schemes in AHP
(variables in this hierarchy have been adjusted to the