other, that contribute to each other’s wellbeing”.
Thus, value co-creation happens in collaboration
where different actors interact with each other.
However, there may also be challenges associated
with value co-creation. The value creator may not be
able to capture value in the long run and the value
may slip to other parties (Lepak et al. 2007).
Furthermore, the co-creation of value does not
necessarily lead to an increase in joint value, but the
consequences can also be negative, i.e. value co-
destruction (Plé & Cáceres 2010).
Related to the concept of value co-creation, Porter
& Kramer (2011) have introduced the concept of
creating shared value (CSV) as a strategic tool for
businesses to redesign their purpose for the service of
society. The concept of shared value can be defined
“as policies and operating practices that enhance the
competitiveness of a company while simultaneously
advancing the economic and social conditions in the
communities in which it operates” (Porter & Kramer
2011, p. 6). The strategy aims for win-win-solutions
in three ways: by reconceiving products and markets,
by redefining productivity in the value chain and by
enabling local cluster development. Porter & Kramer
(2011) argue that CSV is integral to a company’s
profitability and competitive position and thus, differs
from corporate social responsibility (CSR) actions.
In their broad critique, Crane et al (2014) have
contested the value of the CSV strategy. One of the
key critiques is that the concept does not take into
account the tensions between social and economic
goals and may lead to “islands of win-win projects in
an ocean of unsolved environmental and social
conflicts” (Crane et al. 2014, 139). Thus, Crane et al.
(2014) argue that the strategy does not go beyond
trade off thinking but ignores it. Furthermore, de los
Reyes et al. (2017) claim that the CSV does not work
as a standalone strategy but need to be accompanied
by ethical frameworks. De los Reyes and Holz (2019)
claim that you should not count on CSV to extinguish
destructive business, because even though the
strategy can improve sustainability performance up to
a point it does not question the underlying premises
behind legacy businesses and fails to generate
transformative innovations. The criticism points out
convincingly that implementing the strategy in
practice may be challenging and may require
supporting strategic guidelines. Porter & Kramer
(2011) themselves note that shared value creation
requires managers to develop new skills, such as
ability to collaborate broadly and to develop a deeper
understanding of societal needs and heightened forms
of collaboration.
3 RESEARCH METHOD
The research was conducted as an interview study
(n=17) in June–August 2018 in the Finnish
municipality of Sodankylä. The purpose of the
interviews was to generate an understanding of the
views of the different parties about the expected value
of collaboration. Thus, the focus of the interviews
was on finding out what value is expected and desired
from collaboration in mining. Alongside this,
experiences about the value of the collaboration that
has already taken place were examined.
Judgmental and volunteer sampling were used to
select the interviewees. The aim was to include
representatives from the two key parties, i.e. the
municipality and the mining companies, and as
diverse as possible group of representatives of
different stakeholders. All the interviewees had some
experiences about the collaboration in mining, but the
scope and the nature of the collaboration varied.
The selected interviewees represent the following
bodies: the municipality (4), mining companies (2),
reindeer herding (3), nature conservation (3),
municipal council (2), entrepreneurs (2) and fishing
(1). In the analysis, the answers of the representatives
of the municipal council, entrepreneurs and fishing
were combined into the category “Others”. The set of
interviewees therefore includes the main parties and
key stakeholders. However, not all stakeholders are
represented: for example, the opinions of the youth,
tourism industry and different villages of the
municipality are missing from the data.
All interviews took place face-to-face, except for
one, which was conducted over the phone. The
duration of the interviews ranged from 35 minutes to
99 minutes, with an average of 66 minutes. Each
interview was transcribed, and a summary of the
transcription was made, which was sent to the
interviewee either by e-mail or post for review and for
possible additional comments. The interviews
produced a total of 270 pages of transcription material
and a total of 107 pages of summary material.
Data was analyzed inductively. The first phase of
the analysis was based on categorization, which is a
process to classify and label units of data (Spiggle
1994). So, in the first phase, data was classified by
coding. Transcriptions and summaries were read and
expectations of benefits, expectations of costs and
risks, and views on limitations of value co-creation
were identified. Each identified value expectation
(expected benefit, expected cost, limitation) was
given a name and it was tabulated with the associated
data unit (typically a piece of text of a few sentences).
This resulted in tables of the expected benefits,