resolve this contradiction. It offers reasonable
universal human values, free from an unrestrained
robbery and predatory attitude towards nature and
also from an uncultured and irresponsible attitude
towards it, which also fouls its ecological balance
(Ismailov, 2014).
An alternative model of social development,
guided by a sustainable development strategy,
contributes to the rethinking of many well-known
values that people now see from a different
perspective. For example, the well-known problem of
freedom and responsibility shall be subject to
rethinking. Now, freedom shall be understood as an
environmental responsibility before the world
community and future generations for the
preservation of life on earth. Among other things,
freedom should be interpreted as a natural human
right to life and the ability to build their future.
However, it's clear that this will be hindered by
irresponsible actions of certain categories of people.
“Freedom should be considered within the boundaries
of environmental safety, within the limits of the need
to preserve nature, human living conditions, within
the limits of the need for every person to have decent
living conditions” (Ismailov. 2014).
If we consider the problem of equality in this
context, then it seems fair to raise the question of
equality between generations. Using natural
resources in the interests of the present generation,
people shall be eager to preserve them in the interests
of future generations. As noted by the Russian
Academy of Sciences academician V.I. Osipov,
sustainable development is interpreted as
“continuous, constantly supported (renewable)
development that satisfies the needs of living people
and does not threaten the preservation of such
opportunities for future generations” (Osipov, 2012).
Also, the questions related to the consideration of
the historical process shall be subjected to rethinking.
Exploring the meaning of the historical process, a
prominent specialist in sustainable development of
society, N.M. Mamedov points out that the historical
process is determined by the co-evolutionary
inherently self-organizing anthropo-sociocultural
genesis that is taking place on the surface of our
planet. He thinks that this picture of the historical
process will be incomplete if the role of natural
factors in the development of human activity shall be
not taken into account. And the concept of sustainable
development brings fundamentally new moments to
the understanding of the historical process
(Mamedov, 2010).
In the context of the need for mankind's transition
to a new model of social development, nature should
now be considered not as an exclusively raw material
resource of the economy, but as a common home for
people. In modern society, more and more people are
talking about the need for people to obey reason and
create effective measures to save the world.
Surely, humanity should not abandon scientific
and technological progress, but at the same time it
should strive to preserve the ecological balance of the
planet, to preserve the natural resources available at
this historical stage and to transfer them to future
generations. It seems that such measures are an
objective necessity. “The main indicator of
sustainable development is the harmony between
socio-economic and environmental development in
the system of cultural values, therefore, the value of
nature, attitude towards it, is of fundamental
importance” (Mamedov, 1996), considers N.M.
Mamedov. Relationship of the people and their
attitude to nature constitutes the dual basis of culture
and determines its features. He notes that culture is a
method and a result of adaptation of people's life
(Mamedov, 2012).
The fundamental task of the sustainable
development strategy is greening, but the solution to
this task shall be presented in conjunction with its
economic, social, political, legal and moral aspects.
To implement this strategy, it is also necessary to
form a new worldview. For these aspects of the
problem are dialectically interdependent. At the same
time, measures to ensure sustainable development
shall be undertaken, both at the national and
international levels, within the framework of the
activities of both public and political organizations.
The posing of the question of the need for
sustainable development of society was, at first,
mainly associated with the problem of limited natural
resources and environmental threats resulting from
the scientific and technological progress of society.
As the concept of sustainable development was
further developed, “three main components of the
problem were identified: environmental
sustainability, economic sustainability, and socio-
political sustainability” (Afanas'eva, 2012).
Sustainable development of society is a solution
to environmental questions, but also a scientifically
based socio-economic policy. This is the creation of
appropriate conditions in society for the development
of the individual, equality of rights and freedoms, the
security of citizens and the mechanism of legal
protection, relations between various social groups
based on the principles of social justice, freedom and
responsibility, relations based on the de facto equality
of all before the law (Ismailov, 2009).