strengthening shall become one of the key moments
of marketing development of Research and
Development. The most perspective forms of
stimulation of innovative development of regions are
based on creation of new innovative structures, such
as science and technology parks, technopolises, free
economic zones. On increase of degree of complexity
technopark structures it is possible to arrange as
follows: incubators, technological parks,
technopolises, regions of science and technologies
(Jafari-Sadeghi et al., 2021).
The effectiveness of the commercialization
processes for scientific and technical products of
higher education institutions can be enhanced by
means of creating an innovative infrastructure with
the specifics of functioning in the field of marketing
management – a regional Technopark.
Technopark as a way of interaction between
research institutions, universities and industry can be
created from a network of independent elements of
the infrastructure – business incubators (Korchagina
and Korchagin, 2019). The leading universities of the
region can organize their own business incubators for
assisting small innovative enterprises engaged in the
development of priority scientific directions.
The virtual Science and technology park is a
specialized platform on which the research, industrial
enterprises, the organizations and educational
institutions representing the knowledge-intensive,
high-technology and innovative products are
provided. The standard virtual platforms stands of the
entities of participants providing use of means of
audiovisual display of various advertizing and
marketing information, and also technical
documentation can be a basis of an exposition. The
virtual platform, in fact, is an action for identification
and representation of technologies which
development in production will provide to the entities
and entrepreneurs of the city and region competitive
advantages in the goods markets and will allow to
advance scientific and technical products effectively.
Creation of regional virtual science and
technology park based on several small innovative
enterprises in case of higher education institutions,
with participation of the Volga business incubator is
offered (Martin-Rojas et al., 2019). The virtual
science and technology park based on VPI is
considered as the information space with marketing
orientation promoting interaction of the small
innovative enterprises of the region at distance, it will
unite various higher education institutions, scientists,
i.e. the same researcher will be able to participate in
several projects, developments and can be not only at
the level of the region.
In this regard, the creation of virtual Technopark
on the basis of the Volzhsky Polytechnic Institute can
emphasize its role of basic unit of the "3D
technologies Centre ".
The goal of the center is to develop new
production technologies in Volzhsky and the
Volgograd region, such as "closing technology", 3D
technologies, digital manufacturing, additive
technology, technology for designing structures and
materials. The application of 3D technology is
associated with the design and manufacture of parts
and basic plastics and polymers, rapid prototyping
and three-dimensional printing, industrial design,
small-scale production of exclusive products,
creating layouts and models.
The main objectives of the Center are aimed at
strengthening industrial and innovation capacity,
developing a local engineering base where various 3D
printing devices and components can be
manufactured; training engineering and technical
personnel on the profile of the Centre together with
the VPI (branch) VSTU; R&D on the profile of the
Centre and VPI (branch) VSTU; popularizing and
introducing technologies and the Centre's products to
enterprises and organizations in Volzhsky, Volgograd
and the Volgograd region; improving and deepening
the process of import substitution in the region
(Mayes et al., 2020).
To construct science and technology park as a
physical object investments, on floor spaces, rooms,
transport are necessary and if to create virtual science
and technology park based on VPI i.e. it will represent
information space, to unite small enterprises of the
region at distance, investments less, on registration of
the domain, the hosting, creation of the website will
be required here, the virtual science and technology
park will unite various higher education institutions,
scientists, i.e. the same researcher, for example, can
participate in several projects, developments and can
be not only at the level of the region. To become the
user of science and technology park, the entrepreneur
needs to be provided with virtual office. Further it is
necessary to create a virtual exhibition, and as a result
– to sign real agreements and to receive real money.
The science and technology park placed in
information space will promote consolidation of
various innovative infrastructures which are
territorially isolated, will allow the same researchers
to participate in several projects of various
organizations, will increase efficiency of innovative
activities within the region. Forming of science and
technology park in the region will allow to solve the
existing problems and to increase the economic and
innovative capacity of the area.