as early as 2021. In RNO-Alania, it is possible, but
with its own regional navigation information system.
Therefore, 2021 should be focused on the
development of target models.
With the help of Sber ecosystem companies,
together with the government of RNO-Alania, digital
services in healthcare and urban planning were tested
in November 2020. These are projects using artificial
intelligence, neural networks and speech recognition.
RNO-Alania participates in five federal digital
economy projects, with an information infrastructure
project completed in 2021. The main task is to
connect to high-speed Internet the main socially
significant objects, which is more than 200 (70% will
be connected by the end of 2021, including the
objects located in the mountainous part of the
republic). Completion of this project is underway in
2022. In addition, four more projects are underway,
such as training for the digital economy, for which
more than 2,000 people have been trained.
SberBank works with 8 thousand entrepreneurs,
and it issued about 8.7 billion loans for business
development in the republic in 2020.
Within the framework of concessional lending,
160 companies received state support worth 207
million rubles, and 350 deals worth 832 million rubles
were restructured. It should be noted that people in
business of RNO-Alania have now started to actively
convert their organizations to digital format, with
more than 74 percent of them working with Sberbank
Business Online. At present, the drivers of digital
growth in the region's economy are the service sector,
the residential real estate market, and the agro-
industrial complex.
It is noted that in 2020 each client visited a
Sberbank office 3 times, and the total number of
appeals was about 1.6 million people. Compared to
2019, the loan portfolio volume for working with
North Ossetia-Alania residents increased by 34
percent to 26.2 billion rubles, including mortgage
lending - by 62 percent, to 4.2 billion. Loan
disbursements amounted to about 13 billion.
The average consumer loan exceeded 210
thousand rubles, and 73 percent of them were
obtained through Sberbank Online. The average
mortgage loan exceeded 1.8 million, and 2,336
families in the republic improved their housing
conditions in 2020 (Kramin and Klimanova, 2019).
Sber supports all of the North Ossetian
government's initiatives to digitalise the region. Over
the last 3 years, 11 investment projects worth RUB 5
billion have been financed in RNO-Alania. The
largest deal of 2020 was the project of the fruit storage
for 50 thousand tons in Arkhonskaya village for 3,2
billion.
Health care is another collective challenge in
which digital technology has great potential. For
example, health care providers can improve care and
potentially reduce costs by digitizing medical records,
using new surgical equipment, expanding
telemedicine and teleconsultation, and adopting
mobile health technology. Digital technologies are
also of particular importance for long-term care for
the elderly in RNO-Alania, as one of the leaders in
digital transformation in the North Caucasus Federal
District, it implements solutions for the healthcare
system. For example, the Republic has a voice-
activated robotic assistant, Zalina, based on artificial
intelligence technologies. It answers the questions of
the region's residents about the symptoms and course
of the disease, advises how to keep yourself and your
loved ones safe, calls at home, or makes an
appointment to see a doctor. However, data-driven
health services also raise new challenges related to
personal data protection and privacy, security, control
and ownership, transparency and accountability,
quality and security, many of which can be addressed
through effective health data management.
Following the Concept of Development of the
Digital Economy of the Republic of North Ossetia-
Alania, approved by Decree No. 474-r of the
Government of the Republic of North Ossetia-Alania
of December 27, 2017 "On Approving the Concept of
Development of the Digital Economy of the Republic
of North Ossetia-Alania", the challenges of
developing the digital economy are the following:
- the digital divide at the regional and municipal
levels;
-weak level of digitalization and application of
information and telecommunication technologies in
local governments (Fedosova, 2020).
Many traditional firms are increasingly moving
online and combining both digital and physical
components. While traditional firms are going digital,
some firms that started on the Internet are now
heading in a different direction. This goes beyond
traditional firms just having a website. On the one
hand, traditional retailers are using websites, mobile
apps, self-checkout, electronic kiosks and smart shelf
technology; on the other hand, online retailers are
beginning to create digital physical stores, removing
friction from traditional shopping processes and
offering the ability to "click and collect"
In turn, consumer behaviour is also changing. For
example, consumers can research a product online
before buying it in regular stores by reading reviews
and comparing prices online. Similarly, other firms