We can monitor that the hedonism and power
value decrease from the age of adolescence to middle
adulthood. The decrease of achievement and
stimulation is less conspicuous. Consequently, the
greatest changes were in the sector of self-
enhancement and openness to change. Comparison
analysis shows that conformity at the age of 20-24
reaches the higher positions than in adolescence and
middle adulthood. This tendency can be, probably,
explained by the teenage impulsiveness release.
School students at this period get the ability to keep
some negative social consequences (politeness, self-
discipline and respect to elderly people) under
control.
Analysis of the data received with the help of
Student’s t-test enables us to make conclusions about
the relevance of differences in all groups of research
participants. The empirical locations of “Power”
value turned out to be in the area of interest between
the teenagers group of 14-15 and adult people of 30-
45 (t = 4 where p≤0.05). The empirical locations of
“Hedonism” value turned out to be in the area of
interest between the teenagers group of 14-15 and
adult people of 30-45 and also between the youth
group of 20-24 and adult people of 30-45 (t = 3,3
where p≤0.05). The empirical locations of the
“Stimulation” value appear in uncertainty area
between the youth group of 20-24 and adult people of
30-45 (t = 2,4 where p ≤0.05). The empirical
locations of the “Conformity” value also appear in
uncertainty area between the teenage group of 14-15
and young people of 20-24 (t = 2 where p ≤0.05).
Thus, the research through Shalom H. Schwartz’
method revealed that dominant values of people of
different age groups have both similarities and
differences. “Benevolence” and “Universalism”
values that are connected with concern for people and
nature are ranked higher in all age groups. The
conservation pole values including “Conformity”,
“Tradition” and “Security” are approximately the
same. However, the research discovered that
“Conformity” and “Universalism” reach the higher
position at the age of 20-24 than in the adolescence,
middle adulthood. Values that focus on personality
are more relevant among youth, concerning those that
are connected with self-enhancement. In this way,
“Power” values greater for teenagers, though in this
period the real power is the least available, vice versa
the least power value is gained at the age of 30-45.
“Achievement” value the top averages can be found
in the group of adolescence (14-15), but later they
gradually decline. We need additional study to find
out the factors (apart from age) that affect
achievement value. Openness to change expressed
through self-direction and stimulation in adolescence
and adulthood has higher placement than the group of
late adolescence has. “Hedonism” moves gradually
from leading to the penultimate placement.
The research discovered some differences in
values of male and female representatives. Thus,
hedonism is a little higher at teenage girls, then
lowers at young women and considerably declines at
adult age of women. Benevolence and security value
average is equal in every group and has no gender
differences except for the group of adult women; they
have a little higher average position.
Commitment to the traditions is higher among
boys and young men than girls and young women.
However, tradition value in adulthood is higher in the
group of women. Achievement, power, stimulation
values get a higher placement in male groups of all
ages.
5 CONCLUSION
The research indicated the continuity of values in
heterogeneous groups, absence of confrontation, but
having differences. Besides, the preference system of
respondents has some duality, which is more common
for young age stages. Types of values, according to
the Schwartz theory, must mutually reinforce each
other but they were expressed differently. As for the
types of values from opposite poles, in some cases
they were strongly expressed.
To sum up, I want to note that process of building
youth values are influenced by social institutions such
as family, culture, educational system, mass media,
advertisement, religion, and prevailing ideology.
Definitely, the role of family in bringing up moral
norms and values, interests, spiritual needs and
tendencies is prior. However, the educational system
is no less important. It introduces the person to the
society by transferring him/her the value system,
knowledge, skills while promoting the integration
into the social life.
As for priorities of sustainable education,
connected with building moral values, I should
highlight these ones: reliance on human values and
social responsibility, national cultural traditions,
building of environmentally-friendly culture,
involvement into the environmental concern, critical
and creative thinking development, and updating the
disciplines that promote the sustainable development
of social and economic systems.