organization's resources are focused on more
promising areas (Magomadov et al, 2020).
This tendency is directly related to the fact that in
the modern world, monolithic organizational
structures are giving way to more flexible and
adaptive structures (network and virtual), since in a
dynamic environment, the success largely depends on
the ability to quickly establish temporary interaction
with external counterparties, and advanced IT
technologies with decentralized management
practices play a key role in this.
Implementing network management in the
training of specialists can also improve the
effectiveness of the educational process. To do this, it
is necessary to abandon the traditional approach,
according to which the training of students is linked
to certain universities. Faculties and institutes should
acquire independence from centralized university
management, independently establishing interaction
among themselves and providing students with the
entire cycle of educational services. Thus, education
should take place in various educational structures
specializing in a narrow range of disciplines.
As in the case of network structures, such forms
of interaction will be temporary, and as requests for
new competencies appear in the labor market, higher
educational establishments will quickly build new
associations in order to train students in the
appropriate set of disciplines. This solution can
largely eliminate this problem of flexibility lack in
education.
One of the global tendencies that have
significantly transformed economic relations is the
process of the economy transition to online platforms
is called "uberization". According to E. Mcafee and
E. Brynjolfson, platforms are network environments
that take advantage of a free, perfect, and instant
economy. More precisely, the platform can be defined
as a digital environment that provides access,
reproduction and distribution with marginal costs
close to zero (McAfee and Brynjolfsson, 2017).
An example of such platforms are online
marketplaces – e-commerce sites that connect sellers
with buyers. It is often referred to as an electronic
trading platform, and all transactions are managed by
the website owner. Such platforms allow sellers to
avoid a lot of marketing and transaction costs, and
provides buyers with a single catalog of products
from different manufacturers (Hultmark, 2002).
Other platforms work in a similar way: taxi
search, call and payment services connect private
drivers with a uniform customer base; real estate
rental services connect real estate companies and
property owners with clients; social networks serve as
platforms for posting information from various news
publications, providing access to it for all users.
So, it is necessary to distinguish the following
features of platforms: a uniform digital platform; a
uniform base of service providers (products) and
users (buyers); transfer of marketing and transaction
costs (search, payment, delivery) to the service due to
automation; cooperation of suppliers as independent
contractors, rather than full-time employees;
elimination or weakening of the territorial binding of
business to a certain area, which is provided by
digitalization and a uniform logistics system.
Today, distance learning technologies are actively
developing. As a result of these tendencies
interweaving, as well as a radical revision of the state
regulation policy of this sphere, online platforms
should appear that provide a full range of services for
the provision of higher education. These platforms
should represent a new format of online universities,
the main functions of which will be the development
of educational programs, planning of the educational
process and ensuring its continuity for students.
Unlike traditional universities, teachers with the
necessary competencies will be involved in service
contracts, and not as full-time employees. For
teachers of traditional higher educational
establishments, this can serve as an alternative job, or
as an additional source of income. The absence of a
geographical link to the place of work will ensure an
increased demand for appropriate places and,
consequently, a high level of competition between
potential teachers. This will allow to select the most
competent and promising candidates, and, if
necessary, will allow to replace some teachers with
others as soon as possible. This will ensure the
continuity of the educational process.
Due to the development of online technologies,
the need for maintaining lecture halls, classrooms and
libraries is gradually disappearing, which should
significantly reduce the cost of training services. The
effectiveness of private online education courses and
web conferences that adhere to this approach also
confirms the viability of this tendency. Also, research
shows that the effectiveness of remote education is
steadily increasing over the time (Kariya, 2003;
(Kebritchi, 2017).
So, such a structure can largely serve as a solution
to the problem of access lack to education in remote
regions of the country, due to the affordability of
education and the lack of geographical reference to
places of education. Moreover, it will introduce a
competitive factor in the aspects of pricing and
quality of education in the activities of regional