can hire professionals to help them. However, as the
importance of the management decision increases, the
tendency of managers to rely on analytical notes and
recommendations prepared by professionals
decreases. Therefore, the role of leaders should be
seen as managers with a broad outlook, scientific
taste, and a modern set of management tools.
It is the principal who must determine the object
of the desire, know the ways to achieve it, and
understand the system of evaluating the results.
A nudge can only be the second step. It is the
signal theory that contributes to the solution of the
issue in one action.
But before generating a signal, the following
should be taken into account. Firstly, the endowment
effect. All economic decisions are made based on the
assumption of the cost of an alternative opportunity.
Secondly, a person tends to overestimate the level of
his or her awareness. Thirdly, scientists do not
discount what they now have - an academic degree,
which over time can be estimated at half that.
Based on the listed properties, proceed to the
generation of a signal. But one should take seriously
the generation of this signal and think about the
incentives. This measure will allow scientists and
educators to review and understand their preferences.
There is a category of employees who are more
inclined to engage in science or teaching or can be
generators of ideas. There are teachers who are not by
nature generators of ideas, but perfectly possess a set
of tools for communicating information to students.
The following should be considered as a
motivational tool.
1. Economics. Despite the fact that the salary is
perceived by Kazakhstani scientists as low, however,
this does not guarantee that an increase in salaries will
lead to an increase in the citation. The amount of
money seems large or small depending on the context.
The main thing is to create conditions to do science.
First of all, it is an opportunity to sell scientific works
and developments. Ongoing research and
development can be sold if they are interesting and in
demand. This knowledge can be sold because it is
understandable and people like it. You can motivate
people to do science through an incentive system, i.e.
through bonuses for citation, for monographs, for
innovations, developments. It should be noted that the
average monthly nominal salaries of workers in
research activities are higher than the average level
noted for the country as a whole. Undoubtedly, at this
time period, when the gap is created, the impact of
salaries on the citation index is small. But it is worth
considering a reward system for ongoing research, the
results of which are reflected in publications with a
high impact factor. The state should encourage such
scientists in the form of scholarships or one-time
financial incentives.
2. Political Motivation. Under political
motivation, the authors of this article consider the
theory of signals. Send the necessary signal to the
scientific community, which should not consist in the
number of publications, but, for example, in the
citation. In this direction, it is necessary to increase
the requirements for the content of materials, review,
and export evaluation, in other words, to come to a
more thorough, rigid system of selection of scientific
papers. For this purpose, it is proposed to create an
association of editors and publishers of scientific
publications in the form of an export-consulting
center. Its tasks will include such issues as training of
domestic authors in the preparation of scientific
publications, professional translation into English,
German, Russian, and Chinese, the development of a
unified web platform for the websites of scientific
journals. Political motivation can also be viewed
through such a tool as “forcing” by giving signals. For
example, to increase the requirements for the
assignment of scientific titles, the quality of published
articles, i.e. to pay attention to the non-content part.
But no matter what harsh conditions are put forward,
the teacher, for example, will not do science, because
the latter will always calculate the costs. There must
be strict working conditions and requirements. Fear
of losing a job in the light of the ongoing global
changes in the world, the Fourth Industrial
Revolution, rising unemployment. It will force
scientists to pay attention not to salaries in the first
place, but to the preservation of their workplace.
3. The new behavioral economics proved that the
basis of the human behavioral model is not
rationality, but irrationality due to various facts,
including the inability of a person to work and process
big data, to make the right choice due to certain
restrictions. A person values what he or she owns.
The survey shows that in the Kazakhstani scientific
society having an academic degree is considered to be
an achievement. It is necessary to change the point of
value, show through nudge that an academic degree
is discounted and loses its value over time.
4. The next motivation is moral. The principal-
agent problem is covered here. One of the problems
of the decline of the moral climate is reduced to the
problem of the principal. The principal must know
that the object of desire, the solutions, and all of this
must be appropriate. The moral climate plays an
important role. Moreover, the data given above about
the population migration suggests that workers do not