hybridity then developed in realm of art, not only
mixing two cultures or two varieties of same species
as in the realm of agriculture but also in the use of
different materials and techniques in realm art. In
the JFC costume, there is a hybridity phenomenon
that goes beyond biology and mimicry theory of
Homi Bhabha, mixing occurs in many aspects
including form, color, texture, composition,
material, technique, ideology and culture. Raudlatul
Jannah's thesis research explains that JFC is a new
identity construction project that is much different
from the old identity, Jember as a city of santri and a
city of tobacco (Jannah, 2012: 135-151). Implies
change without erasing its old identity which is still
running.
Furthermore, Dynand Fariz, the initiator and
president of JFC from its founding year 2003 until
now, admitted emphatically in depth interviews and
live show interviews on You Tube that JFC was an
idea to mix fashion in France and carnival in Rio de
Janeiro. Every year since 2003, JFC event has been
characterized by a mix of events from exhibitions,
culinary, press conferences, photography festivals,
JFC for children from ± 4 years old to teenagers /
JFKids Carnival, JF Art Wear Carnival, Carnival
provincial representatives who are members of the
Wonderful Archipelago/ Waci Carnival and the JFC
peak event carnival/ JF Grand Carnival.
Dividing the theme of annual event into 10
defiles with four sub-themes that are always the red
threads of JFC event, namely the national culture
sub-theme, the transnational culture sub-theme, the
actual issue sub-theme and fashion trend sub-theme.
The theme set then divided into 4 sub-themes, this
group have explained the characteristics of mixing
fashion with local creativity of Jember people,
foreign culture, actual transnational issues and
fashion trends. Visual fashion is created and
demonstrated by the local community of Jember, in
a location in Jember city with ideas for image
acquisition which are explored with input from
Fariz, leader and image studies which are taken from
various online sites. This mix includes all kinds of
events, all three JF Kids Carnival, JF Art Wear
Carnival and JF Grand Carnival. The situation of
merging these sub-themes has been going on since
2005 until now.
City identity is a specific identification of a city,
something that is fundamental and important,
through identity we can recognize the uniqueness,
distinguishing the characteristics of a place
compared to other places (Lynch, 1984: 131). City
identity can be physical, namely anything physical
that can be used as an identifier such as monumental
buildings, bridges, roads, city furniture, agricultural
producers that are unique. Non-physical city
identities are identities made by the behavior of city
residents, which can be in the form of social,
economic, cultural or tourism factors. City identity
does not have to be something that is always fixed,
because identity can change due to the dynamics of
the people who support it. Cities can develop to be
bigger and more advanced, on the other hand, they
can also become bad and die because there are no
people who support them. Identity can appear on its
own without being planned to achieve identity, for
example due to population growth or physical form,
but it can also be created, by something that is non-
physical (Haryanto, 1989: 12))
JFC was born and departed from the ideal of
Jember resident, Dynand Fariz, who then motivated
young people to be active in creating, promoting his
costume work on the street catwalks. Fariz does not
provide enough education, training, judging,
improving the quality of creations, Fariz has to
manage the presence of the press, photographers,
government legality, regeneration, lodging for
international appreciators, scheduling events every
year without stopping in order to achieve identity.
Jember as a world carnival city, without shifting its
old identity as a Santri city and Tobacco city. An
identity that is non-physical because it is planned, is
lived synergistically by the community to really be
realized and maintained through the sustainability of
the costume hybridity code until now.
3 RESULTS AND DISCUSSION
In this presentation, an analysis of the identity of
Jember as a World Carnival City will be carried out,
not from history of the city's wealth that has been
inherited by the people from generation to
generation as we usually find. Conversely, an
identity that departs from an ideal which is then
encouraged and lived by the community in a
sustainable manner.
3.1 Jember as a World Carnival City,
an Identity Created
Image is understood as a person's recognition of
identification of a different and unique object that is
not found in other objects. In this case, the object of
image is the city of Jember, how can the image
Jember’s people be seen and recognized by the
world. In order to obtain this image, the people of
Jember achieve it through the hybrid code on