3.6 Analysis of Services with the
Kano Model
The Kano model is used to determine the
service
variables included in the basic factors. If
there are
variables that fall into this category, the
airport
should make service improvements so that it
can
achieve passenger satisfaction. The level of
implicit
importance is obtained from the correlation
coefficient between variable items 1, 2, 3 and so on
up to 35 on the total score of the level of importance.
Spearman correlation in the SPSS program is used to
calculate the value of the implicit importance.
There are 5 service variables that are in
performance group 1, namely: (1) variabel ke-11,
clarity of information from the public address system
(signage), (2) variabel ke-12, information center
counter facilities that are easy to find and
informative, (3) variabel ke-13, Coolness and the
comfort of the passenger waiting room, (4) Variabel
ke-20, Wi-Fi facilities and public internet access that
are available and functioning, and (5) variabel ke-32,
cabin crew delivers information during the flight,
responsive, skilled, friendly and well-groomed and
polite. Based on the canoe model, it can be seen that
the variables in the basic factor group are variables
that are basic needs that must be met by El Tari
Kupang Airport. Apart from the variables in the basic
factor group, El Tari Airport must also pay attention
to the service variables in the performance group 1
(important).
If the variables in this group are met, El Tari
Airport can increase passenger satisfaction, and vice
versa, if not met, it can reduce passenger satisfaction.
4 CONCLUSION
Based on the results of data analysis, it can be
concluded that:
1.
Passenger perceptions of service quality at El Tari
Kupang Airport indicate that overall the
satisfaction variable is in the normal classification
with an average value of 4.20 while the interest
variable is in the important classification with an
average value of 4.28
2.
There are 3 service variables at El Tari Airport
which have the highest negative gap value, the
highest is Variabel ke- 2. The suitability of
seating capacity in the waiting room is (-0.71),
Variabel ke- 6 The availability and adequacy of
the number of trolley is (-0.72), and Variabel ke-
22. The availability of clean and comfortable
children's playroom facilities of (-0.63). This high
gap means that the 3 service variables have not
met passenger expectations.
3.
The value of the passenger satisfaction index is
84.85%, which means that based on passenger
perceptions, the services provided by El Tari
Airport are good (good),
4.
There are 3 service variables that require the main
priority of service improvement from El Tari
Kupang Airport, namely Variabel ke-2, suitability
of seating capacity in the waiting room , Variabel
ke-6, Availability and adequacy of the number of
trolley and Variabel ke-21, the availability of
special room facilities for mothers and babies
(nursery)
5.
There are 5 variables in the basic factor group,
namely: (1) Variabel ke-1, Maintained and
available cleanliness facilities at the airport
terminal, (2) Variabel ke-2, suitability of seating
capacity in the waiting room, (3) Variabel ke-5,
terminal lighting Sufficient airport, (4) Variabel
ke- 6, Availability and adequacy of the number of
trolley, and (5) Variabel ke-24, Availability of
smoking room facilities (smooking area).
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