The top 10 countries-importers of russian
agricultural products include: Turkey, Kazakhstan,
Egypt, South Korea, the Netherlands, Ukraine, Saudi
Arabia Kingdom and Azerbaijan.
Under the current conditions, manufacturers and
exporters should look for new countries to supply
russian products to world markets and constantly
work to improve competitiveness. For these purposes,
constant interaction between the authorities and
business at seminars and exhibition-congress events
(forums, EXPOs, business missions) is of great
significance.
In the first half of 2021, Molvest Group supplied
610 tons of dairy products to foreign markets, which
is 4 times (315.7%) more than in the same period last
year. Particularly, at the beginning of 2021 the
producer entered Chinese market with high quality
permeates. Permeates are widely used in the
confectionery and dairy industries. The product is in
demand in sports nutrition, and the breadth of its
requesting continues to expand. Negotiations are
currently underway to supply dry protein blends with
concentrated forms of animal proteins, such as milk
whey proteins and blood plasma proteins of
slaughtered animals, to Singapore, Japan and the
United Arab Emirates (Official website of company
group «Molvest»).
The main tasks of the Government of the Russian
Federation for the coming years are the opening of
new sales markets and further work to diversify
export supplies. The main directions for the
fulfillment of these tasks are:
active political support for Russian non-
resource supplies. It is necessary
to eliminate tariff and non-tariff barriers in
order to open new sales markets as well as work
to expand the number of companies accredited
to supply to the foreign markets;
organizing favorable conditions for expanding
the export-oriented base, attracting foreign
investment in the russian manufacturing sector;
facilitate access of small and medium-sized
enterprises to foreign markets. It is necessary to
simplify procedures, such as obtaining export
permits, obtaining phytosanitary/veterinary
certificates, as well as to create favorable
conditions for e-commerce export;
emergence of new regional and international
«institutions to support the export of
agricultural products» (Lusk, 2020).
Various events are used to promote russian goods
abroad. Usually these are exhibitions in different
countries, where there are meetings of consumers and
producers of products. There it is possible to taste
goods, communicate with manufacturers, and make
arrangements for supplies.
In 2021, Gulfood, SIAL Shanghai, China
International Import Expo, Saudi Agriculture, Green
Week and Anuga were the key events to promote
russian agricultural production abroad (Official
website of the Ministry of Agriculture of the Russian
Federation).
Gulfood (based in United Arab Emirates) is one
of the key exhibitions for Russian exporters of
agricultural products, the largest in the Gulf
region. The event is held in February. That expo is
attractive to the business community and food
producers, as well as governmental delegations from
different countries to discuss increasing international
trading at the B2G sessions.
SIAL Shanghai is one of the world's largest food
and beverage exhibitions in China (Shanghai).
Thematically, the exhibition is divided into four
sections: foodproduct, meat, diary, vineandbeverage.
The event is held in May.
China International Import Expo is the first
specialized import exhibition in the world, held in
China (Shanghai) in June. The expo is co-hosted by
the Ministry of Commerce of China and the Shanghai
Municipal Government. The expo has the purpose of
promoting the Chinese domestic market to foreign
companies, and to boost domestic consumption.
Saudi Agriculture is a comprehensive exhibition
showcasing the latest technological progress, such as:
equipment, tools, machines and services in the field
of agriculture. This exhibition also presents a variety
of agro-industrial products to promote the
development of the agricultural sector of the
Kingdom of Saudi Arabia. The event is held in
October.
The exhibition «Green Week» traditionally
demonstrates the products of various areas from agro-
industrial complex – food, timber and woodworking
industry, landscaping and horticulture. Recently there
has been a growing interest in the «Green Week»
from experts from Central and Eastern Europe,
especially from Russia. International Green Week is
held in January at Messe Berlin, which combines 26
exhibition halls with a total area of 160,000 square
meters and open-air exhibition areas, conference
rooms, offices, an exhibitor service center, various
gastronomic facilities. During Green Week, in
addition to viewing the exhibition, you can take part
in symposia, meetings with experts, various seminars
and round tables in different pavilions. The Berlin
International Congress Center provides its largest hall
for the official opening ceremony of the «Green
Week» and comfortable rooms for all kinds of
conferences.