specific trees. The added value of this app compared
with a traditional guide in paper was also pointed out.
Moreover, some adults that visited the garden with
their children, observed that these were highly enthu-
siastic about the AR experience to find the birds, ex-
periencing it over and over again.
7 CONCLUSIONS
This paper proposes contributions for the creation of
AR experiences in mobile applications for Botanical
Gardens. Conceiving AR experiences for these natu-
ral spaces present specific challenges, namely the se-
lection of appropriate tracking methods for the expe-
riences, the type of multimedia content to be shown
and appropriate development tools. We have applied
these guidelines to the development of the JBT app,
which is already available to visitors. To evaluate the
JBT app, we conducted a user study in loco with sev-
eral participants and the results pointed to an excel-
lent usability and easy to use. Additionally, the par-
ticipants expressed an overall enthusiasm and positive
opinions about the AR experiences and the app con-
tent. The feedback received will help improve future
versions of the app.
Besides JBT app is available for over a year, due
to the pandemic and the difficulty to obtained consent
for data collection, we still do not have a significant
number of visitors. However, with the data already
collected, we are carrying out the analysis of data tra-
jectories, in order to understand the moving patterns
of visitors. We intend to analyse how much time visi-
tors spend in specific locations, the most visited PoIs
or tours, the distribution of visitors, among others.
This information will help the JBT managers to im-
prove the offered services, namely designing person-
alized tours based on the profile of the visitor or new
tours to raise the engagement in guided visits.
Finally, we intend to use the JBT app in a learning
context, aiming to validate the educational value of
the experiences and content, for example, with high
school biology students.
ACKNOWLEDGEMENTS
This work was supported by Universidade de Lisboa
and by FCT through the LASIGE Research Unit, ref.
UIDB/00408/2020 and ref. UIDP/00408/2020. We
also want to thank to the researchers and JBT col-
laborators who participated in this project, Ana God-
inho Coelho, Ana Isabel Leal, C
´
esar Garcia, Maria
Cristina Duarte, Paula Redweik, Palmira Carvalho
and Raquel Barata, to Tiago Ribeiro and Sofia Cruz
for the collaboration in the design of icons, to Pro-
fessor Pinto Paix
˜
ao for mentoring this project, to Dra
Marta Lourenc¸o for her enthusiastic support, and to
all the students who worked in producing AR con-
tents.
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