This study starts with the identification of credit
risk of small and medium-sized enterprises, and
mainly studies the application of the BP neural
network model in credit customer risk management
of commercial banks. This study takes the credit
rating of each enterprise as the evaluation standard of
loan risk, and the relationship between impact index
and credit rating can be trained through BP neural
network. It has the characteristics of simple structure,
fast convergence speed, easy implementation, and
high prediction accuracy. The establishment of this
model is convenient for banks to estimate the credit
rating of small and medium-sized enterprises more
scientifically and reasonably, and then formulate the
Credit Strategies of enterprises with different ratings
to achieve a win-win situation between banks and
enterprises.
4.2 Suggestion
(1) Enterprises should strengthen their
construction and improve their awareness and
ability of risk prevention and control.
Small and medium-sized enterprises should first start
from themselves, establish a set of management
structures suitable for the long-term development of
enterprises, and improve the internal control and
management system of enterprises. At the same time,
by constantly improving the enterprise system and
standardizing the financial system, enterprises can
improve the transparency and authenticity of
financial information, smooth the enterprise capital
chain, fundamentally control the generation of non-
performing loans and reduce the credit risk of
commercial banks. In terms of credit, enterprises
should repay the principal and interest on time,
strengthen communication and cooperation with
banks, and provide detailed and accurate financial
information and enterprise information to banks in
time. Enterprises should form a good cooperative
relationship with banks and maintain their own
reputation, so as to achieve win-win cooperation.
At the same time, enterprises should establish a
corresponding incentive system and supervision
system. Small and medium-sized enterprises through
the implementation of reward and punishment
measures to improve the enthusiasm of employees
and create more benefits for enterprises. The
corresponding supervision mechanism is conducive
to eliminating the improper behavior that is not
conducive to the development of enterprises.
(2) Banks should improve the credit evaluation
system and optimize the way of credit
management.
First, strengthen the pre-loan and post loan
supervision of small and medium-sized enterprises,
reduce the problem of information asymmetry with
enterprises, and establish a perfect information
disclosure platform to ensure the openness and
transparency of information. Second, optimize the
lending process of small and medium-sized
enterprises to achieve efficiency and effectively
avoid risks. Third, establish and improve the credit
risk early warning mechanism of small and medium-
sized enterprises in commercial banks, improve the
level of risk management, and use scientific and
effective risk identification and early warning models
to improve the Scientific and applicability of credit
decision-making.
(3) Improve the quality and ability of evaluation
personnel and optimize post setting
Banks should improve the quality of employees and
cultivate their risk assessment ability in various ways.
On the one hand, introduce high-quality risk
assessment talents, especially those with rich
experience, who can use and continuously improve
the risk assessment model to adapt to the actual
situation of different enterprises. On the other hand,
improve the bank's employee training system and
enhance employees' risk management awareness.
Relevant staff must master relevant legal knowledge,
credit rules and regulations, and deeply understand
the actual situation of the enterprise to evaluate and
handle credit business, so as to improve their own risk
management level.
A bank shall improve the comprehensive quality
of all staff in the whole process of credit business
handling, and improve their own ability and
professionalism. Only by strengthening the
awareness of relevant personnel from the level of
consciousness can they significantly improve their
personal ability and strengthen the risk control of
commercial banks.
At the same time, the bank shall improve the risk
management structure and clarify the responsibilities
of each department and post. Not only in quantity but
also in quality to ensure the matching of posts, so as
to form the organizational guarantee of risk
prevention and control.
(4) Strengthen external supervision and
communication and obtain data from multiple
channels
Banks should speed up the establishment of a perfect
information disclosure platform to ensure the
openness and transparency of market information.