Dynamic Competition based on Citespace Research Hotspots and

Research Prospects

Jingzhao Li and Jiaying Chen

College of Business and Tourism, Sichuan Agricultural University, Dujiangyan City, Chengdu, Sichuan, China

Keywords: Dynamic Competition, Metrological Analysis, CiteSpace Visual Analysis, Research Hotspot, Research

Prospect.

Abstract: With the continuous acceleration of economic globalization and information globalization, enterprises

gradually change from static competition to dynamic competition, so as to continuously maintain their

competitive advantage. This paper takes 503 core journal literatures published by China HowNet from 2000

to 2021 with the theme of dynamic competition / competitive interaction / competitive action as the research

object. Firstly, the external characteristics are analyzed by bibliometric method from the external

characteristics, and then the visual analysis is carried out by CiteSpace through keyword co-occurrence,

keyword cluster analysis, time analysis and other methods. By combing the development history of the field

of dynamic competition, understand and summarize the research hotspots and future development direction

in this field, and put forward the research prospect of this field in the future according to the current research.

1 INTRODUCTION

With the continuous progress and development of

science and technology and the continuous

acceleration of economic globalization, consumer

demand has changed from fixed to dynamic and

diversified. A variety of factors have increased the

dynamics and complexity of the enterprise

environment. In this case, the core problem of

enterprise strategic management - competitive

advantage can not be maintained for a long time. It is

impossible and impossible for enterprises to rely on

static competitive strategy in the early stage of

China's economy. Enterprises need a new set of

dynamic competitive strategy to survive, develop and

make continuous progress. Dynamic competition

theory rose in the 1980s. Competitive dynamics

describes the dual form of competition. The analysis

of competitors should jump out of the traditional

industrial analysis framework and identify potential

competitors from the perspective of resources and

market. It is emphasized that competition is dynamic,

and enterprises can maintain their competitive

advantage only by taking continuous actions and

responses.

So far, the theoretical research of dynamic

competition has gradually developed into a certain

system, but its research hotspot and research direction

are still vague. At the same time, it is still difficult to

apply dynamic competition to solve problems in

management research. In this context, in-depth

analysis of the research theory and achievements of

dynamic competition, systematic combing of the

research direction and research hotspots of dynamic

competition, and sorting out the research framework

of dynamic competition have an important impact on

the theory and development of dynamic competition.

2 DATA SOURCES AND

RESEARCH METHODS

The source of this article is CNKI database. CNKI

has developed into an international leading online

publishing platform integrating journals and

magazines, doctoral papers, master's papers,

conference papers, newspapers, reference books,

yearbooks, patents, standards, Sinology and overseas

literature resources.

The data collection steps are as follows: First,on

the basis of full consideration of dynamic

competition, carry out subject keyword retrieval with

"dynamic competition" or "competitive interaction"

or "competitive action" on China HowNet. Second,

776

Li, J. and Chen, J.

Dynamic Competition based on CiteSpace Research Hotspots and Research Prospects.

DOI: 10.5220/0011340000003440

In Proceedings of the International Conference on Big Data Economy and Digital Management (BDEDM 2022), pages 776-779

ISBN: 978-989-758-593-7

In the above search results, the search literature is

preliminarily screened. Firstly, some subject paper

topics unrelated to the subject are excluded.

Secondly, the search results are sorted in descending

order according to the correlation with the search

topics from 2000 to 2021. Third,The search results

were manually searched and screened, and the

articles inconsistent with the research topic and

research field were excluded. A total of 503 papers

were obtained, and the screened papers were exported

to CiteSpace.

Using CiteSpace V software, using bibliometric

method and content analysis method, this paper

analyzes the external characteristics of literature and

subject knowledge structure of dynamic competition

research, and establishes the research framework. On

the one hand, it uses the bibliometric method to

analyze the external characteristics of the literature,

such as the overall growth trend of the literature, the

distribution and influence of journals, the main

research institutions and the core author group, so as

to introduce the overall situation to the researchers

who are new to the field. On the other hand, through

the literature co citation analysis, identify the high-

frequency co cited literature, summarize the subject

content of the literature, and summarize the

theoretical basis of dynamic competition research. At

the same time, through the content analysis of visual

keyword co-occurrence map and key literature, this

paper summarizes the research hotspots and research

directions of dynamic competition, summarizes the

research development direction and puts forward the

future research prospects.

3 ANALYSIS OF EXTERNAL

CHARACTERISTICS OF

DYNAMIC COMPETITIVE

LITERATURE

3.1 Paper Time Distribution Trend

The number of papers published can reflect the

development history and trend of a certain discipline.

The number of papers published has become an

important basis for measuring the contribution of

authors and units to scientific research. Discussing

the number of papers published in journals can show

the importance of a certain field in scientific research.

3.2 Periodical Distribution and

Influence

By analyzing the journal where the literature is

located, we can know the main influence of the

literature in this field, the influence of the journal to

which the paper belongs, and the depth and breadth

of the paper research are also different. The greater

the influence of the journal, the greater the research

influence in this field.

Figure 1: High-frequency co-cited documents I

Figure 2: High-frequency co-cited documents II.

Dynamic Competition based on CiteSpace Research Hotspots and Research Prospects

777

Figure 1 and 2 show the high-frequency cited

documents in the paper (the cited frequency is greater

than 100), of which the highest cited frequency is 330

times, and there are 11 cited more than 100 times.

China's focus on this field has attracted more and

more attention, and the depth and scale of research

are further increasing. In addition, it is not difficult to

find that the research field of this paper is expanding

its research direction.Wenyan Zhou divided the

evolution process of strategic management theory

into four stages and analyzed its theoretical basis and

characteristics one by one, which laid an important

foundation for later scholars (Zhou 2004, Chen 2004,

Liu 2004).Hailin Lan strategically puts forward a new

strategic model - dynamic model, objectively

analyzes the limitations of the static model under

rationalism, and puts forward the need for a dynamic

model under rationalism and irrationalism, At the

same time, it also emphasizes the need to pay

attention to the senior management team and

organizational structure to rationalize the dynamic

model under the new model (Lan 2007);Ning Cai and

others have risen from enterprises to cluster

competition, and compared and analyzed the static

model based on agglomeration economy and the

dynamic model based on innovation network, which

provides strong theoretical support for cluster

development (Cai 2004, Yang 2004).

4 KNOWLEDGE MAP ANALYSIS

OF DYNAMIC COMPETITIVE

LITERATURE

4.1 Keyword Co-occurrence Analysis

Keywords are a comprehensive and refined summary

of the theme of an article. Through keywords, we can

understand the research methods and themes of the

article. Therefore, we first conduct keyword co-

occurrence analysis on the 503 retrieved papers, and

we can find the relationship between the research

contents, research context and research hotspots

under the research theme of "dynamic competition /

competitive interaction / competitive action". In order

to display the keyword information of these 503

documents as much as possible, in the CiteSpace

operation, the time parameter is set to 2000-2021, the

time slice is set to 1 year, and the previous keyword

distribution table is displayed (see Figure 3).

4.2 Keyword Emergence Analysis

Keyword emergence can indicate the development

process or mutation process of this kind of research

direction or research topic, and can well understand

the decline or rise of a key research topic. Key words

are highlighted based on the literature of this study,

and 8 main key words are highlighted.

Figure 3: Distribution table of high cited keywords.

As can be seen from the figure, on the one hand,

through the development of time, we can find that in

the early stage of the study, researchers mainly

focused on the theoretical basis, that is, how to

maintain their competitive advantage and maintain

their core competitiveness under dynamic

competition; In the mid-term, people began to apply

basic theory to competitive interaction to study the

dynamic capability of enterprises;Xinming Deng

analyzed the prediction of the competitive response

of the home appliance industry through the structured

content analysis method, expanded it to non market

areas, and put forward reasonable suggestions for

enterprises in interactive decision-making(Deng

2010).The later research direction mainly studies the

impact of Dynamic Competitiveness on enterprises

and the analysis of internal factors. Yan Zhi and

others conducted a reasonable study on the

motivation, resource support and future development

path of China's industry finance combination from

the new perspective of endogenous theory of

competitive advantage (Zhi 2011, Wu 2011).On the

other hand, the research on dynamic competitive

advantage and dynamic capability is deeper than

other aspects, and its emergence intensity is more

than 4.

BDEDM 2022 - The International Conference on Big Data Economy and Digital Management

778

5 CONCLUSION AND PROSPECT

By using bibliometrics and CiteSpace visualization,

this paper analyzes 503 periodical literatures on

CNKI from 2000 to 2021 with the theme of dynamic

competition / competitive interaction / competitive

action. Through the analysis results, the external

characteristics, theoretical basis, research hotspots

and research directions in this field are obtained. This

paper draws the following conclusions: first, the

number and citation frequency of dynamic

competition literature are increasing, and the research

attention and recognition are increasing day by day;

From the distribution of literature and periodicals, the

research on dynamic competition has a solid

theoretical foundation, good application experiments

and high influence. The theoretical application has

been extended to the fields of marketing and

information system management, and a preliminary

core author group has been formed; Second, the

research hotspots of dynamic competition mainly

include competitor identification, enterprise attack /

counterattack behavior, multi market competition,

combination of competitive behavior, perspective of

consciousness, motivation and ability, senior

management team and management cognition. Third,

the research direction continues to expand in new

fields, such as identity domain, AMC perspective,

Queen of hearts competition, Lotka Volterra model

and other new research directions. With the

development of Internet technology and information

globalization, dynamic competition also needs to

consider its dynamic ability in new fields, so as to

continuously enhance its dynamic ability.

REFERENCES

Hailin Lan.Corporate strategic management: Static and

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(05): 31-35 + 60.

Ning Cai, Shuanzhu Yang.Transform of Industrial Clusters'

Competition Advantage [J]Science Research

Management, 2004 (04): 104-109.

Wenyan Zhou, Huihua Chen, Weiming Liu.Development

of enterprise strategic management theory [J] Journal

of Jishou University (SOCIAL SCIENCE EDITION),

2004 (01): 90-93.

Xinming Deng.The Research on the Prediction of Fir--m's

Competitive Response[J]Nankai Business

Review,2010,13(02):52-60.

Yan Zhi, Hebei Wu .The Motivation of the Integration of

Industry and Finance in Dynamic Competition

Environment ——Based on Competitive advantage

theory of endogenous [J] Accounting research, 2011

(11): 72-77 + 93.

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