period. Moreover, the process of forming the image
of the Golkar Party is formed from information
received either directly or through the political media
regarding how the views of the Golkar Party are
formed. the public against the Golkar Party. The
formation of the image of the Golkar Party also
includes how organizational norms are reported
through the mass media which work to convey the
general and actual political message of the Golkar
Party. It also forms the perception that is built through
norms manifested as a cognitive consequence of the
political communication of the Golkar Party itself.
This is of course related to how the values in the
communication of the Golkar Party do not directly
lead to certain opinions or behaviors, but tend to
influence the way the public organizes the image of
the Golkar Party as a political party that fights for
society.It is the image of the Golkar Party that
ultimately influences the opinion or behavior of the
public on how post-reform Golkar has formed a new
political culture as the party of ideas. The conception
of the Gokkar Party as an arena of sharp, lively and
creative idea competition, is not just an arena for
power struggles but also to build political culture as
an image construction (Cangara, 2009) greater ideals
through ideas and ideas with organizational building
through norms and values.
Post-reform, the Golkar Party views that what will
become strength and power is not only positions, but
Golkar views that bright ideas will also get a place on
an equal footing with the rulers. Golkar itself as a
coalition party does not have the main power in the
parliament and government, but with the advantages
of its ideas, Golkar is more coloring in every trial in
both parliament and government.
Golkar leaders want this battle of ideas to become
a tradition in Golkar's activities in party
organizations. If this tradition is associated with the
spirit of the new paradigm, it will be met with aspects
of strength and democratization. Brilliant ideas and
thoughts are Golkar's potential strengths, while
debate interactions are a democratic way to find the
truth. As an effort to encourage Golkar Party cadres
to develop ideas, Golkar often invites experts who
have expertise in certain fields that are not owned by
Golkar cadres, thus Golkar has a challenge to
continuously come up with new ideas.
This means that Golkar's ideals of building the
tradition of The Party of Idea formed by value
awareness will be realized when the ranks of the
board and cadres are controlled regularly from the
central board to regional administrators. Through
norms and values in the construction of the Golkar
Party as an idea party with political values, norms and
culture carried out in various party activities which
are organizationally facilitated by Golkar, so that
cadres can grow, be empowered and have awareness
in politics, this is one way what Golkar does to gain
and maintain party power, so that it can regain the
trust of the masses so that it is imaged as a party that
is close to the people.
3.2 Golkar Party Patronage Relations
Political culture in Indonesia cannot be separated
from a culture of patronage (Reeve, 1985). This is
rooted in the long history of the archipelago
consisting of kingdoms spread across various regions
in Indonesia. Empirical findings from various
existing literatures are patterned on the concept of
patronage according to Edward Aspinall (2014)
explaining the term patronage concept as an
inseparable part of political life and power relations.
Including those related to the Golkar Party, which
since its establishment during the Old Order,
triumphed during the New Order and continues to
exist during the reformation period to this day.
In the local context, patronage within the Golkar
Party shows a tendency related to economic demands
and to accommodate people's aspirations in the form
of concrete actions and smooth the steps of Golkar
Party politicians in North Sumatra to gain votes in the
presidential election, legislative general election and
head election. region, whether it is the
Governor/Deputy Governor to the Regent/Deputy
Regent and the Mayor/Deputy Mayor.
Patronage within the Golkar party is clearly taken
into account in electoral politics in North Sumatra,
where in much of the literature so far it largely
depends on what situation is the most effective
patronage, what form of patronage dominates, and
how patronage can work effectively in North
Sumatra. The phenomenon of patronage in the arena
of power struggles is quite symptomatic and has
become a strategy for mobilizing voters for the
Golkar Party which does not only apply to large-scale
elections, but also begins to enter elections at the
grassroots. This portrait can be seen by the
appearance of figures in every election event since the
1998 Reformation period until now in North Sumatra.
Names such as Samsul Arifin (Former Governor
of North Sumatra), Ali Umri (Former Mayor of
Binjai/Candidate for Governor of North Sumatra
2008), Ngogesa Sitepu (Regent of Langkat),
ChairumanHarahap (Candidate for Governor of
North Sumatra 2013), Leo Nababan, Meutya Hafid (
Members of the DPR RI) to Musa Rajeckshah
showed how the Golkar Party in North Sumatra