Other scientists also joined their opinion, for
example, M. Roberts, S. Dufour (Dufour, 1998).
However, M. Porter in the 90s for the first time
suggested that the introduction of "green"
technologies could lead to an increase in
competitiveness, including by creating an image of a
socially responsible enterprise that also cares about
environmental protection (Porter, 1991). M. Porter's
opinion was also supported by Linde in 1995 (Porter,
1995). In the future, S. Abrizio, who in 2017
conducted an empirical analysis at the level of firms
and industries, was able to refute the main postulates
of the Porter hypothesis, or to be more precise, the
postulate that the introduction of environmental
standards will contribute to improving the
competitiveness of the firm. However, Porter's
hypothesis was confirmed by N. Amara, R. Lin and
Ch. Sheu (Amara, 1999; Lin, 2012). In their research,
they found a causal relationship between the
introduction of "green" technologies and effective
production methods. They also stressed the great
influence of institutional factors on the spread of the
practice of using "green" technologies (Rutsky,
2020).
To date, the governments of all foreign countries
have recognized the fact that the sustainable
development of the country is closely linked to
environmental factors. It is precisely how closely the
state treats environmental problems inside and
outside the country that affects the success of
decisions that affect economic growth in the future.
The leaders of all countries unanimously expressed
concern about the existing, extremely catastrophic
environmental situation on Earth. This topic is
relevant and never-abating, it is necessary not only to
reduce the destruction that causes human life activity
to nature, but also to try to restore the damage that has
already been done. Due attention should be paid to the
mass media in order to convey to the population that
humanity is one step away from a global
ecocatastrophe, since the consequences can be
irreversible and inescapable, among other things. It is
necessary not only to provide scientific justification
for the need to introduce the concepts of the green
economy, but also practical, leading figures of
science and technology should also be involved so
that the state can more successfully introduce and
implement the basic principles of the green economy.
It is also worth mentioning that one of the primary
tasks is also the selection of those indicators by which
the effectiveness of the introduction of green
economy technologies is measured. Moreover, it is
desirable that the indicators reflect not only the
internal state of the environment, but also external
influences arising in the process of human activity.
All current indicators of measuring the green
economy can be classified according to different
approaches. The first approach is based on the
effectiveness of the environmental and resource
component (measuring the degree of environmental
friendliness, etc.);
The second approach is based on an ecological
measurement of the quality of life, that is, on
measuring how the environment affects the quality of
life of citizens.
The third approach reflects the economic and
political measures taken by management, that is, they
measure the effectiveness of public policy to ensure
the introduction of "green" technologies, etc. The
group of environmental indicators covers four areas:
climate change, ecosystem management, productivity
and resource efficiency, as well as chemicals and
waste management. The group of policy indicators
includes "green" investments, "green" tax reform,
assessment of externalities and assessment of
ecosystem services, "green" procurement and training
of skills necessary for "green" jobs.
3 RESULTS AND DISCUSSION
In this regard, it is worth noting the active efforts of
the EU countries on the introduction of green
economy technologies. According to the Main
Directions for the Implementation of Climate and
Energy Policy adopted in 2014 for the period from
2020 to 2030, it is planned to reduce greenhouse gas
emissions, increase the energy efficiency of
economies and achieve the share of renewable energy
sources in the energy balance of the EU countries to
a certain level.
According to official data, by 2017, the EU had
reduced greenhouse gas emissions by 21.7%
compared to the level in 1990; in the period from
2004 to 2018, the share of renewable energy sources
in the European Union more than doubled, reaching
17.97% (which is higher than the global average of
17.5% in 2016) of total final consumption energy in
2018 (according to Eurostat).
At this stage of economic development, the
Russian Federation lags far behind developed
countries in terms of the introduction of green
economy technologies. In this regard, it is worth
noting that the introduction of green economy
technologies implies a reduction in the use of
hydrocarbons. This direction is extremely
unprofitable for the raw materials economy of the
Russian Federation. According to official sources, the