Research on Smart Hotel Management from the Perspective of

“Internet+”

Ran Zhao

and Zhaohui Shan

Tianjin Maritime College, No.8, Yashen Road, Jinnan District, Tianjin, 30035, China

Keywords: Smart Hotel Hospitality, Construction Strategy, Internet+.

Abstract: This paper proposes a strategy of constructing a smart hotel hospitality system under the background of

"Internet+", especially along with the sustained and rapid growth of tourism industry as well as the artificial

intelligence. This paper systematically analyzes the implementation details and upgrading scheme of smart

hotel construction, and puts forward the ways to improve the "intelligent" service, so as to provide reference

for the further development of smart hotel.

1 INTRODUCTION

1.1 The Context of "Internet+"

"Internet+"fully exerts the optimization and

integration of the Internet in the allocation of

production factors, integrates the innovative

achievements of the Internet into all sectors of the

economy and society, and promotes the innovation

and productivity of the real economy, forming a

wider new form of economic development based on

the Internet infrastructure and tools. Its essence is

the data and online operation of traditional

businesses (China Economic Times 2014).

1.2 The Development of Smart Hotels

in the Context of "Internet+"

With the progress of technology and the popularity

of Internet, especially mobile Internet, the

construction of smart hotel has undergone a

qualitative change. The development trend of the

concept of smart hotel has changed from intelligent

equipment to intelligent “thinking”. In this era, in

addition to intelligent equipment, smart hotels are

more attentive to accurate customer marketing,

decentralized management, and the depth and

viscosity of personalized customer experience

(Dong 2018). The following figure displays the

integration of the three spheres:

Figure 1: The integration of the targeted three dimensions.

Zhao, R. and Shan, Z.

Research on Smart Hotel Management from the Perspective of â

AIJInternet+â

DOI: 10.5220/0011768600003607

In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2022), pages 831-834

ISBN: 978-989-758-620-0

 2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)

831

2 CHANGES IN THE HOTEL

INDUSTRY STRUCTURE IN

THE CONTEXT OF

"INTERNET+"

The rapid development of the Internet has

reconstructed China's hotel industry, which is mainly

reflected in the following three aspects.

Firstly, consumers’ behavior and demand have

changed dramatically. The post-85's and post-90's

rise have gradually become the most powerful

consumers in this era. They are free individuals,

personalized and self-centered. They define their

own community and requirements. From their

perspective, personalized, convenient and social

media become the core elements (Liu 2011).

Secondly, technological progress brings about

industrial restructuring. The Internet has gradually

completed the transition from instrumentalization to

platformization. The Internet has gradually become

an inseparable link with life, and the era of

interconnection of all things is coming. In this era,

Internet technology has become an indispensable

factor in the daily operation of hotels. Internet

technology is gradually integrating, changing and

supporting the hotel's external marketing,

engineering management, customer service,

business management and other aspects. The

organizational structure, supply and demand

relationship and business environment of the hotel

industry are undergoing subtle changes.

Thirdly, the hotel industry is stepping into a new

era - the era of 3.0 marked by the ecosphere.

Whether from the perspective of the development of

social consumption demand or from that of

technological progress promoting industrial change,

the hotel industry is experiencing an unprecedented

transformation. Over the past 30 years of reform and

opening up, China's hotel industry has been

booming for more than three decades (Maidian.com

2022). The hotel industry has experienced a great

change from the guest room model to the star hotel

model which has greatly promoted the

standardization advancement of China's hotel

industry in the past 30 years. However, with the

surging tide of Internet, the management mode of

overseas star hotels has been proceeding more

slowly, especially after the technology iteration and

the change of consumer demand in 2010 (Xue 2014).

Comparatively, China's hotel industry has gradually

initiated a new mode to meet China's consumer

demand -- the ecosphere mode represented by the

development of mid-range theme hotels.

3 IMPLEMENTATION OF

SMART HOTEL

CONSTRUCTION

3.1 Construction of Conventional

Facilities

Smart hotel can provide personalized services for

guests because of the introduction of many advanced

technologies. The realization of these technologies is

inseparable from the construction of conventional

facilities. The smart hotel needs to establish

information perception and transmission platform,

data management and service platform, and

information sharing and service platform (Ali

Research Institute 2015).

3.2 Intelligent System Construction

Intelligent system is the core system of smart hotel,

including functional parking system, self check-in

and check-out system, intelligent elevator system,

intelligent monitoring system, intelligent

information terminal system and intelligent control

system.

Figure 2: Ecosphere mode represented by the development of mid-range theme hotels.

Hotel 1.0 Era

Manual

management

Hotel 2.0 era

Manual

management

system

manage

ment

Hotel 3.0 era

Internet+ social

interaction

individualization

ICPDI 2022 - International Conference on Public Management, Digital Economy and Internet Technology

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Table 1: The construction details of the conventional facilities of smart hotel in the context of “Internet+”.

Construction content Specific description

Network and

communication

system

a. Network. The hotel should realize the wireless broadband network coverage, have

the means of anti-virus and Trojan horse, realize the online behavior monitoring

function and online log recording function, so as to give an alarm to sensitive

information.

b. Mobile communication. 5G signal full coverage, mobile phone voice and data

communication are smooth.

c. Fixed line telephone. The hotel's fixed telephone exchange should be connected to

SIP terminal, which can initiate calls from computers and tablets. Provide video phone,

fax service, and publicize hotel rescue call, consultation call, complaint call, etc.

Radio and television

stem

The TV set in the guest room provides a suitable number of Chinese and foreign

rams, with video on-demand function, e

ed with cable and satellite TV.

3 conference facilities

a. Having the functions of light partition control, brightness adjustment, sound

insulation, simultaneous interpretation, etc.

b. With conference voting, rostrum control system.

c. Having the function of teleconference and multimedia speech system.

d. With remote conference system.

e. With automatic conference check-in system.

f. Having conference statistics system.

4 Website services

The hotel should build an official website with independent international and domestic

domain names, provide multilingual information services, provide mobile WAP

website and apps, and provide 24-hour online consultation, reservation and payment

services.

5 Digital virtual Hotel

The hotel should use virtual reality technology, three-dimensional modeling and

simulation technology, panoramic photos or video technology to establish digital

virtual hotel, realize virtual roaming, and release relevant functions on the hotel

website, touch screen and functional mobile

hone.

Table 2: The construction details of intelligent system of smart hotel in the context of “Internet+”.

Construction content

Specific description

Intelligent parking

management system

Provide smart card timing, billing or video license plate recognition billing services;

Provide electronic car search, positioning and guidance services. The intelligent

control system of parking lot takes the non-contact IC card integrated with the user's

personal information as the certificate for vehicles to enter and leave the parking lot,

monitors the vehicles in and out of the parking lot in real time with the advanced

image contrast function, and manages the vehicle information with stable

communication technology and powerful database management software.

Self check-in and

check-out system

Provide remote registration service, or build self-service card registration and

check-out system in the hotel. When guests enter the hotel, choose to register and

provide ID card and other valid documents. After verification by the system, they

enter the optional room module. After selecting the room, the system prompts the

guests to pay the deposit.The guest will return the room card, and the system will

automatically settle the account and print the invoice and bill.

Intelligent elevator

system

The room card information of the guest can be automatically identified by radio

frequency identification (RFID); Those without cards enter the elevator and refuse to

ress the key.

Intelligent monitoring

system

It has the function of anti-theft, anti destruction, high definition of video, and

recognizing the license plate number in the dark environment. Set up an electronic

fence to remind people who exceed the fence. Identify fire and link with fire control

stem.

Intelligent information

terminal system

The guest room information terminal system supports a variety of terminals (TV,

telephone and mobile terminals), with audio and video playback, global positioning,

touch control, video call and other functions.

intelligent control

system

The room intelligent control system has control unit, supports TCP / IP protocol, and

has good scalability. Intelligent terminal can control air conditioning, lighting, TV,

curtains, etc., with sleep, comfort mode settings.

Research on Smart Hotel Management from the Perspective of â

AIJInternet+â

833

4 CONCLUSION

Smart hotel can provide personalized services for

guests because of the introduction of many advanced

technologies. This paper systematically analyzes the

implementation details and upgrading scheme of

smart hotel construction, and puts forward the ways

to improve the "intelligent" service, so as to provide

reference for the further development of smart hotel.

ACKNOWLEDGEMENTS

This paper is the result of the research of Tianjin

Higher Vocational and Technical Education

Association: Research on the implementation path

and evaluation system of "smart campus"

construction in Higher Vocational Colleges in the

new era. Project No. 2020-2-3040.

REFERENCES

Ali Research Institute. Internet+: From IT to DT. Beijing:

Mechanical Industry Press (2015).

China Economic Times. Innovating the Consumption

Mode of Middle End Hotels, [DB/OL]

http://e.meadin.com/95870_1.shtml.

Dong Xiuping. The Supply Side Reform of Hotel Industry:

Taking the "Internet +" High Star Hotel in Hangzhou

as an Example [J]. Economic and Trade Practice, 2018

(7): 89,91.

Liu P. Cloud Computing. Beijing: Electronic Industry

Press, (2011).

Maidian.com. Analysis on the Development of

Information Construction of China's Hotel Industry

[dB / OL] http://column.meadin.com/42337_ 5.shtml.

Xue Chiyu. Integration and Innovation of Hotel

Management Under the New Trend [J]. Chizi (first

and middle), 2014,22:149.

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