Bali State of Polytechnic Typography

Putu Gde Sukarata

1 a

, I Gede Suputra Widharma

2 b

, I Nyoman Mudiana

and I Putu Bagus Arya Pradnyana

Politeknik Negeri Bali, Badung, Bali, Indonesia

Department of Electrical, Politeknik Negeri Bali, Badung, Indonesia

Keywords: Characteristic, Company, Corporate, Identity, Symbol, Typography.

Abstract: Computer technology has developed from 1985 until now it has been very far developed. This development

occurs in all fields of life. Like the world of medicine, industry, agriculture and others. Technology is also

very helpful for various human work to be easier, faster and efficient. This computer technology is in the

form of hardware and software. Corporate Identity is the first image and image seen by the community.

Consumers assess the image, professionalism and level of trust in the company from this Corporate Identity.

Once the importance of this identity that it can be concluded that some of the characteristics that must be

possessed by a good, professional and reliable company identity in the eyes of consumers, customers or

investors. Corporate identity must be easy to remember because there are two things that must be possessed

by a product or company identity. First that the corporate identity must be able to make consumers

remember the company when you want to buy a product, in other words that corporate identity must have

the nature that proposes or influences. Second, corporate identity must be able to make consumers recall the

company when they want to buy the same product for the second time or when going to repeat orders.

Usually in addition to the image or image there are also typography that accompany. Typography of the Bali

State Polytechnic Symbol (PNB) will later help all stakeholders in finding information on the shape of the

image and text that will be used as a corporate identity of PNB. The use of typography will also facilitate

the introduction of the Bali State Polytechnic institution as the leading vocational education institution

producing international competitive professional graduates in Indonesia.

https://orcid.org/0000-0003-1917-3457

https://orcid.org/0000-0002-7090-545X

1 INTRODUCTION

1.1 Problem Background

Technology advances today are very rapid and

include all disciplines. Especially in computer

technology, the use of computers in daily life can

not be released with lifestyle. Almost every activity

or work carried out is greatly helped by the existence

of a computer. Technological advances always aim

to help human life better, more comfortable, or easy.

But there are still many people who still do not use

technology, for example the closest to our lives is

digital technology.

Digital technology has been widely used in

various fields, both felt or not felt, for example the

closest is songs. In the era of the 80s and 90s,

listening to music still uses cassettes (cassette

ribbons), whereas now without feeling already using

digital files for songs, namely MP3. Digital cameras

also give us a lot of convenience compared to film

cameras.

In the development of communication and

interaction between companies and consumers many

are done through the media, among others, with

symbol-symbols or symbols that are brand products.

These symbols are usually in the form of images and

text, which will be the hallmark of a company

(Luthfi, 2014).

Bali State Polytechnic (PNB) in 2021 has carried

out visual Lauching Corporate Identity in the form

of a new PNB symbol in accordance with the 2015

campus statutes. For typography used while using

typoface or images that resemble letters. To avoid

512

Sukarata, P., Widharma, I., Mudiana, I. and Pradnyana, I.

Bali State of Polytechnic Typography.

DOI: 10.5220/0011817800003575

In Proceedings of the 5th International Conference on Applied Science and Technology on Engineering Science (iCAST-ES 2022), pages 512-517

ISBN: 978-989-758-619-4; ISSN: 2975-8246

the existence of these letters has a license that must

be accounted for (Ariesta, 2013).

So researchers have the idea to make typography

as a brand product that has a philosophical value

contained in the PNB symbol. This will also be used

by all academic community in the Bali State

Polytechnic as a means of promotion to the

community so that it is easy to remember and

recognize that the Bali State Polytechnic is one of

the vocational educational institutions that have

professional graduates and international

competitiveness (Ilham, 2021).

1.2 Problem

One way to facilitate the introduction of this PNB

symbol to be able to interact with the user

community is to make the PNB symbol containing

typography that is easily known.

The problems that arise are:

a. How to make typography so that it is easily

recognized and easily remembered by the user

community and has its own characteristics.

b. What applications are used to create these

typography.

2 RESEARCH METHOD

2.1 Approaches and Concepts

This typography is very close to workers in the

design world. So for you prospective graphic

designers, don't be lazy to get to know more about

typography. One of the most appropriate places to

learn it is in the International Design School,

because you will be taught directly by the experts.

Besides typography, in IDS you will also learn other

things that are important for your career as a graphic

designer later (Rina, 2019). Using books, articles

and other decent sources, such as manuscripts

available on the internet to support this research

problem. This research design is described as

follows:

From the picture above is a research concept that can

be explained with the following steps:

1. Preparing existing data that has been found in the

2015 Bali State Polytechnic Statute.

2. The data obtained will be reprocessed according

to the existing statutes.

3. Using Corel Draw as a vector graphics processor

as a typography processing to produce a visual

corporate identity with a proportional form.

4. The form of symbols in the form of digital or

traditional documents will produce information

for the academic community and the user

community.

True Type Font is one type of digital letters that

can write down characters and can be run on the

Windows operating system (EES, 2006). True Type

Font is one of the made from Microsoft Office as

Open Type Font (OTF). Photoshop, Illustrator,

INDESIGN will carry a postscript font type package

as a type of default writing to run the application.

Adobe also has its own type of letter namely, Adobe

Type Manager (ATM) which is the standard type of

product made by Adobe. As the development of the

world of technology, writing or font face that used to

only exist in paper printing media also developed

(Pendit, 2008). Fonts develop into digital in the

world of printing and communication. The world of

font technology has taken a big step with the

emergence of innovative letters designs and has

enriching the world of visual communication design

in digital form (Adi, 2004). On the initial journey of

digital font technology, fonts are designed with

definite sizes such as 9, 10, 12, 14, 18 and 24pt

using the computer screen bitmap standard so that it

has weaknesses when the font must be enlarged or

reduced. However, now with the presence of vector

and anti -font technology technology continues to

develop by leaving bitmap technology. The type of

writing True Type is more popular than the

postscript font. True Type is an outline information -

based font and the need for the size of the vector

format can be adjusted with high accuracy. True

Type uses the Quadratic B-Spline method by

applying points directly on the lines and parts that

are curved. Standard software from (Saul 2011).

True type is made by Apple, but now it can also

be used by the Windows operating system. Both

systems have True Type Rsterizer which provides

information for the depiction of the screen and print

output. True type is designed as a single file

(suitcase), in which there are already families in the

form of plain, plain italic, bold and bold italic make

this type of letter more neat in file data collection

compared to postscript font (Suryanto, 2004).

Corel Draw is a software or computer desktop -

based application that is used to create or do vector

graphic editors. Applications created by Corel (a

software company based in Ottawa, Canada) was

first released with version 1 in January 1989. In its

development, this application has appeared the latest

version of Corel Draw 8 or Corel Draw X8 which

was released on March 15, 2016. This Corel Draw

application focuses on image editors, so that it is

Bali State of Polytechnic Typography

513

widely used by users in the field of advertising,

visual design, and printing and other fields that

require visualization format (Chandra, 2003)(Willy,

2005).

2.2 Flowchart

This study begins with preparing supporting data

such as Windows systems, Word applications,

Excel, PowerPoit, Photoshop, Corel Draw, Anti

Virus Applications as Resident Memory

Applications and several other applications.

Processing of vector images that are run on the

Windows system and printable as a preview.

2.3 Research Procedure

1. Installing systems on computers with various

versions such as Windows XP SP3 systems,

Windows Vista systems and Windows 7 systems and

several other applications such as Microsoft Word,

Microsoft Excel, Microsoft PowerPoint, graphics

applications such as Adobe Photoshop, Corel Draw,

Macromedia Flash, Macromedia Dreamweaver

2. Implementation of this Corel Draw vector

processor is used in localhost first with various

printables such as PDF Viewer and Microsoft Paint.

3. Perform processing processes on localhost, after

running well then publishing to hosting and domain

server like the website.

4. Measurement of proportional PNB symbol data

(P3M, 2017)(P3M, 2021).

5. Comparing the results of data processing in

localhost with data to be published on the website.

Figure 1: Design Block Diagram.

The basic framework of making a Bali State Polytechnic

Corporate Identity in the form of an upright line and

curved line

Figure 2: Existing Conditions and Research Design.

3 RESULT AND DISCUSSION

In this study we use the same files to get stability in

measurement. This treatment is carried out on the

same application by distinguishing the use of

typeface characters in the Character Map. Making

characters using the Corel Draw vector processing

application. The results are exported to the TTF or

True Type Font form. Character design uses 9x9

matrix with a total width of 720pt and 720pt height.

3.1 Result Measurement

Each form of letters in an alphabet has a physical

uniqueness that causes our eyes to be able to

distinguish between the letter 'M' with 'P' or 'C' with

'Q'. A group of psychologists from Germany and

Austria in 1900 formulated a theory known as

Gestalt theory. This theory is based on 'pattern

seeking' in human behavior. One of the laws of the

perception of this theory proves that to know or

'read' an image requires a contrast between a positive

space called a figure and a negative space called the

ground.

3.2 Discussions

The first step to study typography is to recognize or

understand the anatomy of the letters. The

combination of all components of a letter is a visual

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514

identification that can distinguish between letters

from one another. If we have understood the anatomy

of the letters well, we can easily recognize the

characteristics and characteristics of each type of

letter. The following is a terminology that is

commonly used in naming every visual component

structured in physical letters.

Every individual letter, number, and punctuation

in typography is called character. The entire

character optically flat to the baseline. Height of the

body of lowercase letters optically flat with x-height.

Each character whether a large or lowercase letter

has a stem (stem) which at the ends can be found

several final lines as a cover called the terminal.

Basically each letter consists of a combination of

various strokes (strokes) which are divided into two,

namely basic stroke and secondary line strokes.

Table 1: Review from Angle.

Geometry Result Figure Result

Flat upright

line

EFHIL

negative curved

angle

BCDGOP

QRSU

Tilted upright

line

AKMNVZ

XYW

negative

rectangular angle

EFHILT

Curved

upright line

BDGJPRU

negative triangle

angle

AKMNV

WXYZ

Curve

COQS

Figure 3: Research Flowchart.

Table 2: Review from Ground.

Geometry Result Figure Result

Flat

upright

line

efhil

negative curved

angle

bcdgopqrsu

Tilted

upright

line

akmnvzxyw

negative

rectangular

angle

efhilt

Curved

upright

line

bdgjpru

negative triangle

angle

akmnvwxyz

Curve

coqs

Figure 4: Character Design.

The odd matrix used to get the middle position on

the object in the form of middle letters with the same

proportional. We use an area of 80 square points

with an area of 720 square points. so there are 72

points of object forming points.

Figure 5: Unique Character.

The unique character that is highlighted and formed

in this study is the letter o in the text of

“POLITEKNIK NEGERI BALI” is really a circle

Bali State of Polytechnic Typography

515

- making object characters from the rectangular

angle of the flat line

Figure 6: Flat Upright Line.

- making object characters from the triangle angle

of the tilted line tilted

Figure 7: Tilted Upright Line.

- making an object character from the arch of the

curved line

Figure 8: Curved Upright Line.

Figure 9: Curve.

Figure 10: Typography from Angle Review.

Figure 11: Typography from Ground Review.

Figure 12: Complete Typography on The Symbol.

4 CONCLUSION

From the progress of the research we have done, it

can be concluded that by means of an understanding

approach that is in accordance with the theory of

geometry, figures and ground, the form of physical

uniqueness of the typeface produced in accordance

with the brand of the Bali State Polytechnic.

Calculation of physical height of letters has an

optical-mathematical principle, in the sense that in

the calculation of numbers, some letters in the

alphabet have different height, but optically the

whole letter looks the same height. Letters that have

curved shapes and taper triangles at the top or lowest

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516

parts of the body will have more fields than letters

that have a flat shape. If some of these letters are

printed side by side, optical similarity will be

achieved.

ACKNOWLEDGEMENTS

This research is supported by P3M PNB, students in

D3 Manajemen Informatika. Also supported by

Smart IT Solusindo, G3 Rumah Produksi and

WAinar Community to tried it this system,

https://arsipdosen.com

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