Research Frontiers and Hot Spots of Integrated Development of
Sports Industry in China: Based on Cite Space Analysis
Zongke Chen
1,a
, Hanqiao Liu
2,b
, Zhaoxiang Zhou
3,c*
and Guang Liu
1,d
1
College of Physical Education, Sichuan Agricultural University, Ya 'an, Sichuan, China
2
College of Arts and Media, Sichuan Agricultural University, Ya 'an, Sichuan, China
3
Chengdu Institute of Physical Education, Chengdu, Sichuan, China
d
Keywords:
Sports Industry, Industrial Integration, Knowledge Graph, Cite Space.
Abstract:
Through the visualization analysis method of Cite Space knowledge atlas, the CNKI database from 2005 to
now on the research of China's sports industry integration and development of literature 714 according to the
time zone map and cluster view are summarized, combined with the current situation of scientific research of
China's sports industry integration and development. The results show that the sports tourism industry is one
of the hot research topics, showing a full coverage of the research trend, the research on the integrated
development of sports industry is rich in content, and the research scope is constantly expanding. The
interaction between sports industry and other disciplines is frequent, and the research system is gradually
formed.
1 INTRODUCTION
Although the development of sports industry started
in the 1980s, in the first 30 years of development, the
sports industry had no additional economic
expenditure for sports consumption due to the low
level of national economic development and the poor
material living conditions and spiritual consumption
level of the people. Therefore, the sports industry has
been in a steady and slow development for a long
time. It was not until October 20, 2014, when The
State Council issued several Opinions on
Strengthening the Development of Sports Industry
and Promoting Sports Consumption (hereinafter
referred to as Document no. 46), that the development
boom of sports industry came back to people's vision.
On July 13, 2016, the State General Administration
of Sport issued the "13th Five-Year Plan for the
Development of Sports Industry" (hereinafter
referred to as the "13th Five-Year Plan for Sports")
notice, it is pointed out that to promote the integrated
development of sports in culture, pension, education
and other industries, promote the coordinated
development of regional sports industry. It can be
seen that the development of the sports industry is not
limited to "sports". As a green and sunrise industry, it
should actively integrate other industries to develop
together, so as to improve the system of the sports
industry. "National fitness plan (2021-2025),"
pointed out that in order to implement the national
fitness deep implementation of national strategy, will
surely promote the development of sports industry
with high quality, optimize the industrial structure,
the files are also pointed out that to promote the
development of the integration of the national fitness,
body teaching fusion, who fused and body will
become a boom brigade fusion, at the same time
provides an opportunity for the integration of the
sports industry development. To sum up, the
integrated development of sports industry has
become an inevitable outcome of the development of
The Times. Grasp the research frontiers and hot spots
of sports industry convergence development, conduct
in-depth research and analysis on the research
literature of sports industry convergence
development in time line and keyword co-
occurrence: Through the Cite Space knowledge map
visualization analysis method, the sustainable
development of sports industry integration is sorted
out in all aspects, and the development concept of
industry integration is covered in the sports industry,
which provides theoretical support for the scientific
practice of sports industry integration development
for researchers in the future.
Chen, Z., Liu, H., Zhou, Z. and Liu, G.
Research Frontiers and Hot Spots of Integrated Development of Sports Industry in China: Based on Cite Space Analysis.
DOI: 10.5220/0011836400003607
In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2022), pages 853-858
ISBN: 978-989-758-620-0
Copyright
c
 2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
853

2 DATA SOURCES AND
METHODS
2.1 The Data Source
In view of the research theme of this paper is the
study of sports industry convergence, the theme word
"sports industry" with "industry convergence" is used
as the advanced search conditions, and the search is
carried out in CNKI periodical data retrieval
database. In order to make the content of the research
more scientific, objective and complete, the literature
selection is mainly based on the literature published
in the journal, without setting other search conditions
such as publication time, literature source and support
fund. Finally, in the literature classification catalogue
of "Social Science (ⅱ)", "sports" literatures, 714
Chinese literatures, a total of 714 literatures were
retrieved. (Light Richard L, 2021) Therefore, a total
of 714 literatures retrieved from May 30, 2005 to July
15, 2021 were used as the literature data source for
this study.
2.2 The Research Methods
Based on the visualization atlas software of Cite
Space V.5.7.R5 version in THE JA-VA environment,
it is a method of multiple, clear, complete and
objective network perspective analysis for the
retrieval items. (LópezCarril, 2021) Cite Space
software can quickly and clearly display the research
trend of the target research field within the set time in
the form of knowledge maps such as cluster map and
time zone map, forming the research status and the
evolution of the research frontier. From time zone
view, keyword view, cluster view.
3 THE EVOLUTION PROCESS
AND CLUSTER ANALYSIS OF
SPORTS INDUSTRY
INTEGRATION
DEVELOPMENT
3.1 Time Zone View Analysis of Sports
Industry Integrated Development
Research
The research on the integration of sports industry
appeared much later than the first article on the
development Strategy outline of China's Sports
Economy in 1984. Since 2005, China has gradually
begun to have relevant research literature on sports
industry convergence. From 2005 to now, the
literature on sports industry convergence in China has
shown a rising trend. Therefore, according to the
overall trend of the publication, it can be divided into
three stages. Of the 2008 Beijing Olympic Games
held, directly promote the sports industry, sports
leisure industry and the overall development of
retailing, reflecting to the fusion of research in the
field of sports industry at the same time embodied in:
before 2008, the number of published literature
present a drop has a tendency to rise, and the amount
of literature after 2008 revealed a steadily rising
trend. The second stage is from 2014 to 2016, during
which The State Council issued the Document no. 46,
which marked that the industrialization and
marketization of the sports industry had reached a
certain stage and the country had put forward new
requirements for the future development of the sports
industry. In order to further activate the development
potential of the sports industry, Scholars have further
explored the road of sports industry integration
development. The third stage is from 2017 to now.
The reason for the explosive increase in the number
of literature on the integrated development of the
sports industry at this stage is that the country
provides top-level design plans for the blueprint
planning of the future sports industry according to the
specific situation of social development. For
example, national fitness directly raises sports to the
level of national strategy. The 13th Five-Year Plan for
the Development of Sports Industry; Improving
"national governance system and capacity"; Supply-
side reform; As one of the effective ways to optimize
the industrial structure and promote industrial
consumption, the integrated development of sports
industry has opened up a broad space for the research
on the integrated development of sports industry. The
literature of 714 was searched to the reference space
software and the time zone view was selected for
processing. Finally, the time zone map was used to
study the process integration of the time-varying
regions and the development of the whole sports
industry. The research field of the integrated
development of sports industry is carried out with the
sports industry and the integration of industry as the
main core, among which the integrated development
of sports and tourism covers the overall process of the
whole research, and the research also takes the largest
proportion in the whole field. Sports industry as a
green and sunrise industry in the process of
integration is also the same with the industry nature
of the same form of industry integration. At the same.
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854

Figure 1: Overall trend chart of the number of published articles in sports industry integration research from 2005 to 2021.
time, according to (Figure 1), since 2005, China has
gradually begun to have relevant research literature
on sports industry integration. At the same time, from
2005 to now, the literature on sports industry
integration in China has shown a rising trend. With
the new requirements put forward in the new era,
cultural industry, elderly care industry and "Internet
+" have also appeared. It can be seen that the industry
chain covered by the research field of integrated
development of sports industry shows a trend of
almost full coverage of 1, 2 and 3 industries. The
purpose of the research on the integrated
development of sports industry is to optimize the
structure of sports industry and drive the consumption
of sports market. For the sports industry are offered
on the development of the field in the research on the
path of fusion of various paths, typically in the pursuit
of high quality at the same time, the development of
the sports industry is also the way to the development
of the sports industry characteristic, make its
integration with the rest of the industry, therefore,
sports town and sports industry under the digital
economy arises at the historic moment
3.2
Cluster Analysis of Research
Hotspots of Sports Industry
Integration Development
Cite Space software is used to analyze the keywords
cluster analysis of the research literature on the
integration development of sports industry from 2005
to July 2021, and it is found that the research
literature on the integration development of sports
industry has a total of 12 categories after keyword
cluster analysis: Sports tourism, development
strategy, Sports, sports industry, path, integrated
development, Industrial integrated development,
sports economy, sports events, sports service
industry, sports industry integration, "sports, tourism,
culture, commerce and agriculture" industry
integration, Internet +. Q>0.3 means that the cluster
structure is significant. Silhouette: S value:
Silhouette: Silhouette: S>0.7 means the clustering is
convincing. At the same time, as shown in FIG. 2,
Q=0.6418 and S=0.8683, the clustering structure and
the average contour value of the cluster in the field of
integrated development of the sports industry are
significant and convincing. (Chen, 2012) In the
clustering view, sports tourism, development strategy
and sports accounted for the highest proportion of
clustering, so it can be inferred that the clustering
represented by the above keywords in this field pays
the highest attention in the field of sports industry
integration and development.
4 THE RESEARCH FRONTIER
AND HOT SPOT ANALYSIS OF
SPORTS INDUSTRY
INTEGRATION
DEVELOPMENT
4.1 Sports Tourism Industry Is One of
The Research Hotspots, Showing A
Full Coverage of The Research
Trend
The integrated development of sports and tourism
industry can promote the sustainable development of
surrounding industries. In the development process of
tourism industry, both service industry and
construction industry provide complete guarantee for
the hardware facilities of tourism industry. In the
development process of sports industry, clothing
manufacturing industry and competition service
industry provide further promotion for the industry
chain of sports. According to the knowledge map of
keyword co-occurrence and keyword clustering in
Research Frontiers and Hot Spots of Integrated Development of Sports Industry in China: Based on Cite Space Analysis
855

Cite Space, in the research field of "sports industry"
and "industry integration", sports tourism appears
more frequently and ranks first, and the clustering is
large, so the weight of the theme of sports tourism in
the whole field is extremely prominent and important.
In the whole research field, the process of covering it
started from 2006 to present the trend of almost full
coverage, and the connotation and depth of its
research are also deepening. In 2006, Yu Shouwen
and Jin Xiuying (Liu, 2020) proposed that sports
tourism had been further developed since the 1990s.
Sports events need to be supported by convenient
hardware facilities in the region. The development of
tourism in this region has also brought more
opportunities for the sustainable development of
sports. The development of tourism has laid a solid
foundation for the accommodation, food,
transportation and other hardware facilities in this
area. With the further integration and development of
sports tourism, sports characteristic town also
emerges at the historic moment, which deeply
integrates sports industry with tourism, culture,
health and other health industries in terms of
technology, business and market. The research field
of body-tourism integration tends to be more
"materialized" and the research content is more
complete. The investigation and discussion begin
with specific cases, such as zhejiang and Shanghai
represented by the coastal areas. Taking the
characteristic sports towns in Heilongjiang Province
represented by the north and Guizhou Province
represented by the mainland as the research objects,
this paper conducts a complete study on the
construction concept, construction industry and
construction purpose of the sports characteristic
towns.
4.2 The Research on The Integrated
Development of Sports Industry Is
Rich in Content and The Research
Scope Is Constantly Expanding
According to the keyword clustering analysis of
research literature on sports industry convergence
development from 2005 to July 2021 by Cite Space
software, it is found that there are 12 categories of
keywords clustering obtained after the analysis of
research literature on sports industry convergence
development: Sports tourism, development strategy,
sports, sports industry, path, integrated development,
industry integrated development, sports economy,
sports events, sports service industry, sports industry
integration, "sports, tourism, culture, commerce and
agriculture" industry integration, Internet +.
According to Modularity: clustering module value (Q
value), Q>0.3 means clustering structure is
significant; Silhouette: S value: Average Silhouette
value for clustering, S>0.7 means clustering is
convincing. Meanwhile, Q=0.6418 and S=0.8683 are
shown in FIG. 5, so the clustering structure and
clustering average contour value in the field of sports
industry integration development are significant and
convincing. In addition, the ranking order of 0-12
keywords is determined by the size of the cluster. The
higher the ranking is, the larger the cluster is, and the
more important the clustering topic is in the whole
field. In the 0 cluster, the key words covered by sports
tourism mainly include the high-quality development
of sports industry, the integration of sports and
science and technology, focusing on the future
development countermeasures of "sports + tourism",
discussing the existing problems of sports tourism,
and exploring the road to industrialization of sports
tourism development. In the first cluster, the key
words covered by development strategies include
exploring the perfect combination of sports tourism
industry and sports tourism industry to achieve
harmonious and win-win results, scientific
exploration based on the development of sports
characteristic towns as the carrier, and exploring the
construction path of "sports +" based on the
development concept of healthy China promulgated
by the state. Health industry and leisure industry as
its main exploration strategy. The second clustering,
sports coverage prominent keywords have insisted on
industry development, harmonious idea, keywords
and began the cultural strategy, cultural industry with
the sports industry has already started to become
another development path, in combination with
traditional sports publicity folk sports culture tourism
implement scientific and rational industrial docking.
In the third cluster, the keywords covered by sports
industry include e-sports industry, animation industry
and sports + 5G research and exploration, and sports
marketing and industrial collaborative development
research. In the fourth cluster, the key word features
of path coverage put forward the collaborative
development mode according to the current
predicament of integrated development of sports
industry. In the new era, the construction of sports
characteristic towns should pay attention to rural
revitalization and rural sports. In the fifth cluster, the
key words covered by integrated development
include attaching importance to support mechanism
to develop the emerging sports industry, and the
emergence of sports population and aging population
also indirectly leads to the development of the
pension industry in the belt and Road initiative. In the
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856

sixth cluster, the key words covered by the integrated
development of the industry pay attention to the
research on the integrated development of the sports
industry from multiple perspectives, mention the
high-quality development and the structure of the
sports industry, and draw out the key words of the
sports competition. In the seventh cluster, the key
words covered by sports economy are sports
economy and investment trends, and related to the
optimization of sports structure and the supply-side
reform of health service industry. In the eighth
cluster, the characteristics of keywords covered by
sports events are based on the interpretation of the
policy of The Guidance on Accelerating the
Development of Sports Industry, and the study of
industrial collaborative innovation of sports tourism
products, professional sports and sports value. In the
ninth cluster, the keywords covered by sports service
industry focus on sports consumption of related
industries, and discuss and study the value dimension,
digital economy and sports consumption domestic
demand in the post-epidemic era. In the 10th cluster,
the key words covered by sports industry integration
include sports industry theory, focusing on sports
industry policy and good governance. In the 11th
cluster, the key words covered by the integration of
"sports, tourism, culture, commerce and agriculture"
industry include the optimization path of the
integration of "sports, tourism, culture, commerce
and agriculture" industry, and the industry chain
based on the integration concept of sports, tourism,
culture, commerce and agriculture with more
complete integration mechanism of other industries.
In the 12th cluster, keywords covered by Internet +
include sports and fitness products, cloud space and
artificial intelligence. In the new era, the rise of
artificial intelligence has added new meaning to
Internet +. According to the figure shown after
keyword clustering of sports industry integration
development, there are 12 categories, and the
keyword nodes contained in the 12 categories are rich
and complete. It can be directly inferred that with the
deepening of the research field, the research scope of
sports industry integration is also expanding. The
exploration of the integrated development of "sports
+ tourism" leads to the co-occurrence of the key
words of sports events. The development of sports
events should be carried out on the mode platform of
"sports + tourism", and influential events with local
sports tourism characteristics as the theme. Through
sports events as a platform to promote tourism
development and at the same time to meet the needs
of participants to participate in or watch sports
competitions. At the same time, the integrated
development of sports industry is in line with the
current social concerns. At present, China has entered
an aging society. In view of the problems that may
exist in aging, and in order to improve the national
quality and build a sports power, the CPC Central
Committee and The State Council issued the
"Healthy China 2030" Plan outline in 2016. The
integration of physical education and medicine arises
at the right moment, giving full play to the dual role
of physical education and medical treatment. In terms
of internal use, patients can intervene by medical
means, and in terms of external use, disease
prevention and rehabilitation at ordinary times,
patients can participate in physical exercise to
achieve the effect of physical fitness and physical
fitness. The integrated development of sports industry
involves many fields, almost covering the first,
second and third industries. Meanwhile, the
development concept of artificial intelligence and
digital economy is also included. It can be predicted
that in the future, the paper on the integrated
development of sports industry will continue to study
on how to promote the sustainable development of
China's overall sports industry and how to solve the
hot issues in the current society.
4.3 The Sports Industry Interacts
Frequently with Other Disciplines,
And the Research System Is
Gradually Formed
As a sports industry can cover more than the first,
second and third industry for the industrial chain, the
fusion path can have a variety of options, but in terms
of the exploration stage now, and studies of "sport +
tourism" literature of weight is the largest, which is
due to the sport and tourism industry can use sports a
common ground to both together in the development
of fusion, Based on this common ground, it can
directly drive the economic development of the
region, and at the same time, improve the visibility of
the local city and attract more industries to invest. At
present, under the guidance of the Internet, the sports
competition performance industry has gradually
begun to mature, and the broadcast of sports events
has become one of the pastimes in people's spare
time. At the same time, under the influence of sports
upsurge and patriotism, sports culture in modern
society has gradually begun to take shape, which
plays an important role in the construction of green,
happy and harmonious social relations. In the process
of the research on the integrated development of the
sports industry, the interdisciplinary theories are
gradually integrating into the research on the
Research Frontiers and Hot Spots of Integrated Development of Sports Industry in China: Based on Cite Space Analysis
857

integrated development of the sports industry, and the
research knowledge system of the integrated
development of the sports industry is gradually
forming. More and more interdisciplinary studies will
help to explore new fields of the integrated
development of the sports industry.
5 CONCLUSIONS
Sports industry has become a green and sunrise
industry after considerable development, but in order
to achieve sustainable development in the new
period, it needs to optimize its own industrial
structure. Therefore, in such a demand of The Times,
sports industry integration came into being. Since
2005, the research on the integrated development of
China's sports industry has gradually begun to step
into the deepening stage, and the intersection between
various disciplines has become more and more
frequent. Through the discussion of the literature
published in the formal journals from 2005 to now,
the research focus of the integrated development of
sports industry in China is mainly manifested in that
the sports tourism industry is one of the research
hotspots, showing a research trend of full coverage;
The research on the integrated development of the
sports industry is rich in content, the research scope
is constantly expanding, the interaction between the
sports industry and other disciplines is frequent, and
the research system is gradually formed, which
provides theoretical reference for later scholars.
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