through the network, magazine and related literature
information, extracted the appearance, material,
color, decoration of the adjective (each of the
adjectives averaged 25) nearly 100 and finishing;
Secondly, to ensure the accuracy of the bookmark
sensitive vocabulary, the focus group is invited to be
a professional assessment, and the information
summarizes and classification between the sensitive
vocabulary and the classification of the sensitive
vocabulary, and the higher the similarity of the
vocabulary summarized, unrelated and unintentional
vocabulary to remove the deletion, preliminary
gaining 25 sensitive vocabulary. Excluding the
adjectives similar in the meaning of the two,
representing a representative vocabulary; finally,
through the 4 professional designers, 6 teachers and
students of the two southworthy potential consumers
interview, to further filter out 8-tonic vocabulary as
follows: Appearance (small-colored, rounded,
sharp), material (soft-- made, smooth - rough), color
(monochrome-colorful, bright and dark), decorated
(traditional, hollow - flat), as shown in Figure 2:
Figure 2: Sensual vocabulary
6.2 Product Sample Selection
The selection of product samples has a key impact
on the experiment and the future design, so you
should choose a typical sample to make the tests as
possible. According to the typical sample collection
of bookmarks, the KN method is used to determine
the case of the case. The specific steps are as
follows: ① Establish the subject. The samples are
analyzed for each sample of the bookmarks.
② Sample collection. Through the network,
magazine, field shooting and other methods to
collect the bookmarks samples and scored by the
design professionals to obtain the bookmarks 60, to
ensure that the research and objectives of the sample
and objective, to establish the sample library.
③ Card production. Select the picture library in
the sample to make specifications 10cm * 10cm test
card, by the focus group (5 designers, 5 art design
graduate, 3 art professor).
④ Hierarchical classification information. Focus
Group allows the sample to be integrated as "basic
card" and check the order after the screening. Then,
according to the design, standard, color material, the
material production process and other design
standards to re-classify the group, so that the
disorder samples to establish a relevantness, so as to
summarize the production of "group card",
repeatedly described above until all cards can not be
used in any group; and finally the sample is divided
into a suitable cluster group, and then remove the
sample in the clustering analysis, 10 acquisitions of
two samples.
⑤ Finishing the card. Forming the case of tea
form Pumal table, each typical sample number
samples, the sample two, sample three, ..... sample
nine, sample ten.
6.3 Investigation and Analysis of
Sensitivity Test Based on SD
Method
SD method is a simple name of Semantic
Differential, using the bipolar evaluation of the
adjectives to see the response of the subject to the
sample, the product spreadshell differential is mainly
through the visual of the object of the group, the
soak of the Japanese population of the product and
the use of a large number of adjectives, and the
expression of the use of a pair of meaningful
symptoms as two poles, and the degree of sensory
word is divided into 5 or 7 grades (Cai 2015).
Will be the above 8-sensitive vocabulary and 10
sets of samples to establish a five-level spectral
table, with small and rough as an example, -2
representatives are very small, -1 representatives are
relatively small, 0 represents the middle, 1
represents more rough, 2 representatives of
extremely rough, to create a sensory table as shown
in Figure 3:
Figure 3: Sensitability table