5 CONCLUSION
From the analysis of the above research results, it can
be seen that in the use of policy tools of traditional
Chinese medicine health care services for the elderly
in Jiangxi Province, the use of environmental policy
tools is excessive, while the use of supply-based
policy tools and demand-based policy tools is
insufficient; At the same time, the distribution of
various types of policy tools in the stakeholder
dimension is uneven, the number of policy tools used
in government departments and services is
significantly higher than in the elderly population. It
can be seen that the combination structure of policy
tools needs to be optimized, the application rate of
policy tools for the elderly needs to be improved, and
the coordinated development mechanism of policy
participants still needs to be improved.
6 COUNTERMEASURES AND
SUGGESTIONS
6.1 Optimize the Combination
Structure of Policy Tools
Firstly, optimize the internal structure of
environmental policy tools while reducing the
frequency of use. To be specific, the focus should be
on reducing the proportion of "strategic measures"
policy tools, and avoid the formulation of government
policy only at the macro level. By increasing the use
of "financial support", "tax preferential" and other
policy tools, it should provide targeted and specific
supporting measures as support. Secondly, we should
also strengthen the application of supply policy tools,
promote the health of Jiangxi TCM endowment
service "supply side reform", attach great importance
to public services and resource allocation, strengthen
the guiding role of government public service
function, with the "visible hand" overall planning and
comprehensive coordination of resource allocation,
solve the contradiction between public service supply
and demand, realize the coordination and balance of
supply and demand. Finally, we should focus on
increasing the application of demand-based policy
tools, especially the use of policy tools such as "social
stimulus" and "government outsourcing", to stimulate
market demand and stimulate the development of the
industry.
6.2 Strengthen the Application of
Policy Tools in the Elderly Group
The elderly are the fundamental driving force for the
development of the old-age service industry. Only by
improving the security system including social
security measures and enhancing the consumption
supply level of the elderly, can the effective demand
for old-age services be expanded and the
development of the old-age service industry be
promoted (Cao, 2018). At the same time, the
improvement of TCM health and elderly care service
consumption by the elderly group will also promote
the continuous enrichment and quality of TCM health
and elderly care services, so as to improve the
consumption and supply level of TCM health and
elderly care service industry. It is suggested that the
provincial government departments should pay
attention to improving the payment ability of the
elderly group in the formulation of policies, so as to
improve their consumption ability of TCM health and
elderly care services. To sum up, it is suggested that
the government should strengthen the application of
policy tools in the elderly group, and improve the
policy attention to the elderly group, so as to ensure
the sustainable and healthy development of
traditional Chinese medicine health and elderly care
service industry in Jiangxi Province.
6.3 Improve the Mechanism for the
Coordinated Development of Policy
Participants
The combination of policy tools needs to achieve the
final policy performance through multi-party
coordination and adjustment and balance. The TCM
health and elderly care service industry in Jiangxi
Province needs the multi-party participation from the
government departments, service institutions and the
elderly people. The combination of relevant policy
tools should also have the comprehensive supporting
characteristics covering the government departments,
service institutions and the elderly people. Different
stakeholders have different interest needs, therefore,
the coordinated development mechanism of policy
participants should be improved; in policy
formulation, according to the actual development of
TCM health and pension service industry, balance the
interests of all parties and form a policy force.
Government play a leading role at the same time, to
pay close attention to the TCM health pension service
institutions, financial insurance companies and other
related institutions of the development and dilemma,
pay attention to the incentive of social organizations,