difficult, and some action plans are more difficult to
list the sites, and the person's knowledge and ability is
limited, so when making decision, it is difficult to
obtain the best solution, in practice, even able to find
out the best solution, in economic terms have to
consider, People also tend not to pursue it, but to make
decisions based on satisfying principles.
With the development of digital technology,
modern decision-making theory has gradually come
into being, represented by Venkat Venkatraman. In his
book The Digital Matrix: New Rules for Business
Transformation through Technology, he provided
three decision-making methods conducive to success:
first, how to avoid getting lost in the dynamic
ecosystem: carefully build and participate in various
ecosystems; The second is how to work with different
companies to build new capabilities and create new
business value: to connect with competitors and
potential Allies; Finally, how to design the
organizational structure to reflect the new and
powerful model of human-computer interaction: using
powerful machines to amplify the enterprise's
potential.
2.3 The Three Stages of Development of
Business Decisions
With the application of new advanced informatization
and digital technologies such as artificial intelligence,
cloud computing, big data, blockchain, Internet of
Things, and the Internet, the degree of digitization of
society continues to increase, and data have become
an important element in building a modern society.
From 2020, data have become the fifth largest factor
of production after land, labor, capital and technology.
It is an important asset of enterprises and, of course,
an important asset of individuals, organizations and
even countries. "In the digital age, companies need to
have a new understanding of data, because data has
become the new core asset." (Ram, 2020) Business
decisions based on data information will not affect the
quality of decision-making due to the subjective
factors of managers, and avoid decision-making
mistakes or major decision-making mistakes.
"Information and value form the 'foundation' of
decision-making: what we can do, what we know, and
what we want." (Carl, 2017) The evolution process of
the basis for supporting decision-making is shown in
Figure 1: The three stages of the business decision-
making model are the empirical decision-making
model, the electronic information decision-making
model and the data-driven decision-making model.
Since 2013, enterprises have entered the data-driven
decision-making model. The data-driven decision-
making model reflects that the entire business chain of
the enterprise's R&D, planning, organization,
production, coordination, sales, service and
innovation uses digital decision-making, and supports
the strategic decision-making and planning of the
entire enterprise, enabling the enterprise to achieve
overall Decision intelligence, and ultimately lead the
transformation of enterprises and even the industry
through data-driven. The Fraunhofer Institute in
Germany put forward the concept of Industry 4.0. The
institute believes that the logical starting point of
Industry 4.0 is to adapt to the rapid changes in the
competitive environment. How does an enterprise
adapt to the rapid changes in the market + users +
products + technology, it can be seen that the
traditional low-frequency decision-making
mechanism cannot adapt to the high-frequency
decision-making needs in emergencies, and data-
driven fast and high-quality decision-making is an
inevitable choice for modern enterprises.
3 THE FORMATION PROCESS
OF BUSINESS DECISION
DRIVEN BY DATA
INFORMATION FROM DIKW
MODEL
Just like the accumulation of knowledge, the
formation of data-driven decision mechanism is
essentially a process of enterprise capacity building.
Enterprise-related data are collected, processed,
identified, processed and presented, and finally
become the knowledge and wisdom to guide
enterprise operation and management. This process is
presented by DIKW model as shown in Figure 2,
which is to understand this process from the cognitive
level.
3.1 The Relationship Between DIKW
Model and Enterprise to Make
Intelligent Business Decision
DIKW shows the universal process of evolution from
data, information, knowledge to wisdom. This model
will also be followed by intelligent decision-making
based on data information from the enterprise.
• D-Data: Data can be numbers, words, images,
symbols, etc. It comes directly from facts and can be
obtained through original observation or
measurement.