uses the direct measurement method to measure the
scale of the digital economy. The US Department of
Commerce first released a report measuring the digital
economy in 1998 to analyze the impact of IT and e-
commerce development on the US economy. China
first measured the total amount of digital economy
based on growth accounting in 2008 (Kang T.x 2008).
The second category uses the indicator system method
to measure the scale of the digital economy. From the
provincial level, Liu Jun et al. (2020) selected
indicators according to the three dimensions of
information technology development, Internet
development, and digital transaction development to
establish a quality evaluation system for China's
digital economy development. Zhao Tao et al. (2020)
measured the comprehensive development level of the
digital economy from the aspects of Internet
development and digital financial inclusion from the
perspective of city-level data. The third category uses
the satellite account method to measure the scale of
the digital economy. Yang Zhongshan and Zhang
Meihui (2019), referring to the research progress of
the International Digital Economy Satellite Account
(DESA), set out from the broad concept of digital
economy and take the characteristics of digital
economic activities as the core to build a DESA that
conforms to China's national conditions. Xiang
Shujian and Wu Wenjun (2019) believed that digital
economic satellite accounts should be added based on
the existing central system, and a digital economic
accounting framework including production
accounting, income distribution accounting and
accumulation accounting was built.
In terms of forecasting the scale of the digital
economy, the relevant research in China is still
lagging, and there is less literature involved. In
forecasting the development of China's digital
economy, Li Dong et al. (2022) used principal
component analysis, multiple linear regression,
balance optimizer and other methods to build a
forecasting model by analyzing the data from 2013 to
2019. Xian Zude and Wang Tianqi (2022) observed
the time series data of the core industries of the digital
economy and found that the growth of the core
industries of the digital economy was rapid. They
chose the index model to predict the subsequent
development trend. Li Yingjie and Han Ping (2022)
measured the development trend of China's digital
economy from 2010 to 2018 based on the entropy
method and established a gray prediction model to
predict the development trend of the digital economy
from 2019 to 2028. In terms of regional digital
economy development prediction, Ji Xiaoyan (2020)
chose to use the gray Markov model to predict the
comprehensive index of digital economy development
in Zhejiang Province from 2019 to 2023, and believed
that the overall development of digital economy in
Zhejiang Province was growing, but it could be
improved better.
To sum up, scholars at home and abroad have
made beneficial explorations on the measurement
methods of the scale of the digital economy, but few
have been involved in the prediction of the scale of the
digital economy and the research on the prediction of
the development level of the regional digital economy
is even less. Therefore, this paper takes Jiangxi
Province as the research object and combines the
entropy method to construct a comprehensive
development index of digital economy from the
Internet development and digital financial inclusion to
measure the development level of digital economy in
Jiangxi Province. Based on the original data,
combined with Holt's linear trend model and fixed
annual growth rate, the BP neural network is used to
predict the development trend of Jiangxi's digital
economy in the future for a while, and six
development paths are designed to explore the optimal
path of Jiangxi's digital economy development, to
enrich the research on China's digital economy
prediction and provide decision-making basis for the
vigorous development of Jiangxi's digital economy.
2 METHODS AND MATERIALS
2.1 BP Neural Network Model
BP neural network is a method different from the
traditional regression model, characterized by
exploring the correlation between data through
parameters and activation functions. In the
application process of neural network, three types of
information processing neurons are mainly involved:
input neurons, output neurons, and hidden neurons.
The specific structure is shown in Figure 1.
Figure. 1: Structure of BP neural network.