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networks, along with their categorization/abstraction
and levels of persuasion, but will also serve as a good
starting point for thinking about the next generation
of social networks. A generation that considers not
only how to influence and motivate active user par-
ticipation for business benefits, but also users’ goals
such as how they want to spend their time, relation-
ships both interpersonal and social choices, mental
and emotional limits e.g.vulnerabilities, fatigue, and
the ways their minds form habits.
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