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Sentiment Analysis of Data on Google Maps Reviews Regarding Tourism
on Keraton Kasepuhan Cirebon Using the Lexicon Based Method
Faisal Akbar
1,2
, Hadiyanto
1
and Catur Edi Widodo
1
1
Doctoral Program of Information System, School of Postgraduate Studies, Diponegoro University, Semarang, Indonesia
2
Department of Informatics Engineering, Sekolah Tinggi Ilmu Komputer Poltek Cirebon, Indonesia
Keywords:
Sentiment Analysis, Lexicon Based Method, Keraton Kasepuhan Cirebon.
Abstract:
Sentiment analysis is needed to find out a person’s opinion of a particular object, by identifying the sentiments
expressed by that person, then classifying the polarity value. One method for conducting sentiment analysis
is Lexicon Based. In this study, it aims to carry out sentiment analysis by implementing the Lexicon Based
method so that it can analyze the polarity of tourist perceptions of tourism at the Kasepuhan Palace in Cirebon.
The dataset collected through Google Maps Reviews is sorted based on the most recent responses or comments.
The dataset is 1117 scraped data using Python. Then the data is compressed to be processed so that it becomes
501 data that can be used. The library used is Sastrawi as the data dictionary. Based on the results of sentiment
analysis, information was obtained that around 70% gave positive responses, then around 20% gave neutral
responses, while the remaining around 10% gave negative responses to tourism at the Kasepuhan Palace,
Cirebon.
1 INTRODUCTION
Developments in the field of Information and Com-
munication Technology are very rapid every year and
have impacts that can be felt directly in human life
in various fields of activity, both individually and in
groups (in a company or organization). Textual infor-
mation found on the internet is generally divided into
2 (two) types, namely facts and opinions. Facts are
objective statements about objects and events in the
world, while opinions are statements that are subjec-
tive in nature by reflecting people’s sentiments or per-
ceptions about an object or event in the world. When
an individual or group wants to obtain public opin-
ion regarding a product, image and service, they no
longer need to carry out conventional surveys and in
a discussion group which costs quite a lot. With the
existence of internet media, through a website service
that has the feature of being able to provide online re-
sponses to a certain object subjectively based on the
assessment of each of these people, so that it can gen-
erate large amounts of data that can be utilized di-
rectly and openly. Through online media, everyone
can express anything, including their opinion that they
think about a certain thing or object.
With easy access to various data needed to support
related fields in human life, tourism is no exception.
The need for one’s perspective on a tourist attraction
is very important, because to be able to respond to
various global challenges, a tourist attraction needs to
adapt so that it is not easily abandoned by tourists.
Especially in historical tourism objects, where these
tourist objects are usually a form of relic from ancient
times. It takes a heavier struggle to be able to continue
to preserve this tourist attraction.
The importance of preserving tourism in the area,
because with the development of the tourism sector, it
will be proportional to the development of the econ-
omy in the area. This need is the basis for the im-
portance of being able to know the sentiments of all
tourists who come to the Cirebon Kasepuhan Palace.
Sentiment analysis is the process of understand-
ing, extracting, and processing textual data automati-
cally to obtain sentiment information contained in an
opinion sentence. Sentiment analysis is carried out
to be able to see how one’s opinion or tendency to-
wards an object, whether the opinion has a positive
tendency or even vice versa towards negative, and also
may contain a neutral tendency. One of them raised
in this study is to be able to identify tourist tendencies
and their opinions on the Keraton Kasepuhan Cire-
bon tourist attraction. The magnitude of the influence
and benefits of this sentiment analysis has caused re-
search and applications based on sentiment analysis
Akbar, F., Hadiyanto, . and Widodo, C.
Sentiment Analysis of Data on Google Maps Reviews Regarding Tourism on Keraton Kasepuhan Cirebon Using the Lexicon Based Method.
DOI: 10.5220/0012440100003848
Paper published under CC license (CC BY-NC-ND 4.0)
In Proceedings of the 3rd International Conference on Advanced Information Scientific Development (ICAISD 2023), pages 19-24
ISBN: 978-989-758-678-1
Proceedings Copyright © 2024 by SCITEPRESS – Science and Technology Publications, Lda.
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