2023). Live streaming while selling is very popular
with buyers (Shobirin, 2023), where they will fight
over a product and after getting it, they will
immediately check out the item and can relax
afterward, without having to get tired from buying in
an offline shop (Diah Ananda Kharisma, 2023).
Apart from that, the unique way and characteristics
that differentiate each content and live actor will
make it easy for buyers to remember the identity of
the product and shop (Nurhikmah, 2023).
5 CONCLUSION
The results of this research have obtained answers to
the research questions posed at the beginning. There
are six factors that explain the advantages of TikTok
Shop. These six factors are that TikTok Shop
provides lots of promos, discounts and free shipping,
TikTok Shop has many active users, Ease of
transactions and use of TikTok Shop, Features that
are easy to understand, TikTok Shop algorithm that
is easy and tailored to users, Unique promotional
methods with using content and live. The results of
this research can be reviewed to provide future
developments for TikTok Shop. Through this
research, the author recommends six factors as to
give suggestion to develop TikTok Shop application.
The aim of this research is to provide knowledge
about TikTok Shop and the factors behind TikTok
Shop's success. In conclusion, TikTok Shop offers
significant advantages compared to other social
media platforms, particularly in terms of its focus on
social media marketing, user-friendly interface, and
affordable pricing. However, further research is
recommended to explore the long-term effectiveness
of TikTok Shop for different types of businesses, or
about the impact of TikTok Shop on brand
awareness and customer engagement, and the
optimal strategies for leveraging TikTok Shop for e-
commerce success. In addition, future studies could
investigate the potential challenges and limitations
of using TikTok Shop, as well as the differences in
consumer behavior and preferences on TikTok Shop
compared to other social media platforms.
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