Utilization of Information Technology in Innovation in the

Pharmaceutical and Natural Cosmetics

Yelfi Anwar

1,2 a

, Farah Nurjannah

and Hesti Lawati

and Widya Fatriasari

Pharmacy Faculty, University of 17 Agustus 1945 Jakarta, Indonesia

Research Center for Biomass and Bioproducts, National Research and Innovation Agency (BRIN),

Jl Raya Bogor KM 46, Cibinong, 16911, Indonesia

Faculty of Fisheries and Marine Science, Department of Aquatic Product Technology, IPB University, Kampus IPB,

Jl. Raya Dramaga, Babakan, Kec. Dramaga, Kabupaten Bogor, Jawa Barat 16680, Indonesia

Keywords: Information Technology, Innovation, Pharmaceutical World, Natural Cosmetics.

Abstract: The pharmaceutical and cosmetics industries have experienced steady growth over the past few years,

especially with the rise of information technology. This article describes how information technology's

applications have aided in both industry's innovation and growth. We observe the convergence of the

pharmaceutical and cosmetic industries, which highlights the importance of information technology in the

development of related goods and practices. In this section, we explore a variety of information technology

implementation approaches in the researching, sourcing, and marketing of pharmaceutical and cosmetic

products. The study will give an overview of how information technology has been used to increase safety,

effectiveness, and transparency in both of these industries. The findings of our study indicate that the

application of information technology can improve product quality, increase product longevity, and reduce

waste, all of which contribute to the advancement of innovation in the pharmaceutical and cosmetics

industries. In addition to that, the article offers insight into the potential for using information technology in

the future to reduce soaring unemployment rates in the industry. Futhermore, the article highlights the

importance of collaboration between the two industries in using information technology to reach higher goals

in research, development, and the sale of safe products.

1 INTRODUCTION

In the ever-changing landscape of the pharmaceutical

and natural cosmetics industries, the integration of

information technology (IT) has become a key driver

of innovation and progress. This transformative

synergy between cutting-edge technology and these

two essential sectors has ushered in a new era of

research, development, manufacturing and consumer

engagement. (Vora et al., 2023) As our world

continues to witness a constant need for revolutionary

solutions in the health and beauty sector, the role of

IT cannot be underestimated. This article explores the

dynamic of the IT and the pharmaceutical then the

relation with natural cosmetics industries. Exploring

the role of information technology in the innovation

of pharmaceutical and natural cosmetics industry.

https://orcid.org/0000-0002-6161-4781

https://orcid.org/0000-0002-5166-9498

Recent trends in the utilization of information

technology in both industries, case study of informa-

tion technology implementation in natural cosmetic

product research, threats to natural cosmetic products

and pharmaceutical, and traceability of natural

cosmetic products with information technology.

2 METHOD

The data are collected from several public databases,

including ScienceDirect, Scopus, PubMed, and

Google Scholar, were used to search for primary

research demonstrating the utilization of information

technology in innovation in the pharmaceutical and

natural cosmetics. Appropriate information from the

data is presented in this review.

182

Anwar, Y., Nurjannah, F., Lawati, H. and Fatriasari, W.

Utilization of Information Technology in Innovation in the Pharmaceutical and Natural Cosmetics.

DOI: 10.5220/0012585400003821

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 4th International Seminar and Call for Paper (ISCP UTA ’45 JAKARTA 2023), pages 182-186

ISBN: 978-989-758-691-0; ISSN: 2828-853X

3 THE ROLE OF INFORMATION

TECHNOLOGY IN

INNOVATION IN THE

PHARMACEUTICAL AND

NATURAL COSMETICS

INDUSTRY

Nowadays, there is a lot of data stored in IT that was

written by people with complaints and issues in the

healthology and the cosmetology problems. The

dissemination of this knowledge may turn into a trend

in the creation of the innovation that cater to the

consumers make the IT plays a crucial role in driving

innovation in both pharmaceutical and regular beauty

care product ventures. Afterward integrity of the data

generated by any pharmaceutical and natural

cosmetics organization is of fundamental importance

to the quality system of products. With the

introduction of IT software solutions, maintaining the

integrity of the generated electronic data is

challenging; hence the products quality system

should integrate the right data governance system as

required by regulatory authorities. The efforts and

resources allocated to the data governance should be

proportionate with the risk related to product quality

and patient safety (Jain and Jain, 2019).

Figure 1: Role of IT in innovation pharmaceutical and

natural cosmetics industry.

Hence, its role is conjectured as working with these

remotely situated authoritative organizational

experiences established in the noticeable information

coalitions and imperceptible information networks

among firms (Dong 2015). The job of IT in the drug

business isn't just to support correspondence

frameworks, but also to give a computerized stage to

the sharing of information between a virtual

community of pharmaceutical projects, in this way

bringing about more useful innovation processes

(Narayanan et al., 2004).

4 RECENT TRENDS IN THE

UTILIZATION OF

INFORMATION

TECHNOLOGY IN BOTH

INDUSTRIES

The latest trends in the use of information technology

in the pharmaceutical industry are that operations

would be controlled by human minds and performed

by computerized robots. It is a cutting edge thought

where different assembling tasks and administrations

are given to clients utilizing man-made brainpower,

distributed computing energy, human-robot working,

and enormous information, where satellite and

modern artificial intelligence (Computerized

reasoning) empowered robots would help (Chourasia

et al., 2022). Incorporated independent and

mechanical frameworks consolidate constant and

online information with modern creation processes

and man-made consciousness to upgrade assembling

and venture the executives. Different information

sources can be acclimatized to interface outer and

inside data. For instance, in drug producing, outside

data, including factors, for examples, patient

experience, market interest, stock providers, and

general wellbeing crises, can mix with the inside data,

for examples, energy and asset the board, displaying

and reproduction results, and lab information.

Incorporating inside and outside information sources

empowers uncommon ongoing reaction, observing,

control, and expectation. The outcome is too much

controlled, profoundly associated and digitalized

drug biological system and worth chain for producers

(Arden et al., 2021).

5 CASE STUDY OF

INFORMATION

TECHNOLOGY

IMPLEMENTATION IN

NATURAL COSMETIC

PRODUCT RESEARCH

IT plays a role in the discovery and development of

natural cosmetic products, because it enhances the

efficiency of the entire process, from sourcing natural

Cosmeceutical

Database

Pharmaceutical

Creation of

inn

ovat

Regulation

Maintain

roduct

Utilization of Information Technology in Innovation in the Pharmaceutical and Natural Cosmetics

183

ingredients to formulating and marketing these

products. For example, a database of natural

ingredients that have potential as cosmetics can be

obtained through previous research results that have

been published via online media, then Geographic

Information System (GIS) technology can help obtain

ingredients from suitable suppliers (Khater et al.,

2022). Artificial intelligence (AI) algorithms can

analyze vast data sets to identify trends, consumer

preferences, and can predict the safety and efficacy of

ingredients, streamlining the discovery process.

(Elder et al., 2021). Electronic lab notebooks (ELN)

are a means of ensuring research data is well

documented so that researchers can track and

document each step of the research process

electronically (Higgins et al., 2022). The article

written by (Dong et al., 2015) formulated a

conceptual model using a panel data set from the

United States pharmaceutical industry that explained

how a company's IT investments moderated its

organizational learning processes in alliances and

knowledge networks, highlighting the role of IT as an

important driver of absorptive capacity for obtaining

various innovation results..

6 THREATS TO NATURAL

COSMETIC PRODUCTS AND

PHARMACUTICAL

Natural cosmetics are beauty and skincare products

formulated with ingredients that are sourced

primarily from nature, frequently with an

accentuation on plant-derived and not comparable to

dynamic fixings artificially duplicated in the lab. The

future catchphrases of the beauty care products area

are "sustainable" (18.9% in 2020 contrasted with

13.2% in 2018, in view of the responses of the talked

with test), "normal/natural" (10.9%), "care" (7.8%),

"morals" (7.5%), "web based business" (7.1%),

"social excellence" (7.0%), "personalization" (6.7%),

and "security" (6.3%) (Dini and Laneri 2021). The

pharmaceutical industry is one of the quickest

developing areas of the economy, with overall deals

of more than $1228.45 billion out of 2020. Starting

around 2017, the drug market has developed at a

yearly pace of 5.8%. The worldwide pharmaceutical

market revenue was 1.143 billion US dollars in 2017

and will surpass 1,462 billion US dollars in 2021

(Hole et al., 2021). The main test was to find a point

balance between the "natural" and the "chemical".

Safety is one of challenge and a threat for natural

cosmetic products. Both in terms of regulatory

compliance, ingredients containing allergens related

to skin sensitivity, and the authenticity of natural

cosmetic products. In the pharmaceutical industry,

there are several threats and challenges that one must

contend with. Some of these challenges include

research and development (R&D) risks for

pharmaceutical products, counterfeit drugs, litigation

and product liability, supply chain vulnerabilities,

market access, environmental issues, and many more.

Research and development costs as an element of

medication valuation assume a significant part in

conversations in regards to the affordability of

pharmaceutical products. Item valuing once in a

while focuses on the necessity for creative

prescriptions and high research and development

costs. In any case, by and large, the connection

between research and development pricing isn't

straightforward for business reasons (Van der Schans

et al., 2022). Furthermore, fake drugs threat

dangerous situation and danger to general wellbeing

that lead to a deficiency of confidence in medicines,

medical care suppliers, and wellbeing frameworks.

The primary purposes behind the pervasiveness of

fake items overall are popularity for less expensive

medicines, low accessibility of clinical items,

intricate and delicate stock chains, and feeble public

administrative arrangements in regards to the

production and promoting of drugs (Bakker et al.,

2021, Odiase 2021).

7 TRACEABILITY OF NATURAL

COSMETIC PRODUCTS WITH

INFORMATION

TECHNOLOGY

Traceability is a wide idea that alludes to the act of

identifying an object or work thing and getting access

to any or all data about it. Makers who produce,

disperse, or market actual items are probably going to

be affected by various product guidelines or

regulations. Makers should recognize synthetic

substances present in blends, fixings, plans, natural

substances, and parts of completed items. This results

in a profoundly manual and asset-escalation course of

gathering synthetics in item information, which

definitions rise up out of inward necessities, industry

principles, providers, and clients and are frequently

obtained from multiple supply chain actors (Takhar

and Liyanage 2021). Traceability of a product can be

achieved through IT systems such as blockchain

technology, RFID (Radio Frequency Identification),

QR codes and smart labels. Blockchain technology is

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a developing tracking technology that has the

characteristics of openness and transparency,

encryption protection, and anti-tampering (Kamble et

al., 2019). When contrasted and other following

advancements, like RFID innovation, blockchain

technology enjoys the benefit that shoppers can more

readily assess quality and distinguish item legitimacy

(Creydt and Fischer 2019). Another reason is being

able to monitor product quality in real-time.

RFID technology likewise enjoys benefits for

application in programmed identification proof and

detectability frameworks, for example, how much

information that can be obliged in a tag, high

information understanding rate, the chance of

perusing a few labels all the while, and the chance of

non-contact. One of the fundamental disadvantages of

RFID innovation is the expense of execution and the

expense of a solitary tag. The utilization of RFID

technology in an item detectability framework will

enormously impact the cost of an item (Šenk et al.,

2013). Meanwhile, QR codes can store sufficient

amounts of data and have excellent readability even

on small labels, even if there is physical damage to

parts of the code. The traceability system is

significant in light of the fact that the technology

contained in it is used in the anti-counterfeiting of

products, especially medicines and natural cosmetics,

which have become major problems in the

pharmaceutical industry (Han et al., 2012). The

pharmaceutical industry operates on a global scale,

and regulatory compliance across multiple

geographies is fundamental to ensure that supply

chains remain transparent and safe.

8 CONCLUSIONS

Artificial intelligence (AI) algorithms can analyze

vast data sets to identify trends, consumer

preferences, and can predict the safety and efficacy of

ingredients, streamlining the discovery process.

Integrity of the data generated by any pharmaceutical

and natural cosmetics organization is of fundamental

importance to the quality system of products. Some

of these challenges include research and development

(R&D) risks for pharmaceutical products, counterfeit

drugs, litigation and product liability, supply chain

vulnerabilities, market access, environmental issues,

and many more.

ACKNOWLEDGEMENTS

We thank the Research Center for Biomass and

Bioproducts, and Management Talent, National

Research and Innovation Agency (BRIN) for the

post-doctoral program.

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