Benefits of the Paylater Payment Method
as a Transaction Tool in E-Commerce
Endyastuti Pravitasari, Sihar Tambun
and Hendi Tri Anggoro
Universitas 17 Agustus 1945 Jakarta, Jl. Sunter Permai Raya, North Jakarta, Indonesia
Keywords: Paylater Payment, E-Commerce, NVivo.
Abstract: The aim of this research is to find out what benefits pay later users get from e-commerce. The research data
sources are online news, YouTube and research articles for 3 years, namely 2021 to 2023. Data sources are
selected based on credibility and suitability of the data to the problem being studied. Data are processed using
NVivo 12 Plus software. There are four stages of data processing, namely data entry, coding, visualisation
and inference. Coding validity was assessed using a triangulation approach. The research results revealed
eight points of benefits of the Paylater payment method as a transaction tool in e-commerce. First, increasing
motivation at work. Second, it satisfies emergency needs. Third, you can buy even if you don't have a credit
card. Fourth, the system is easy to understand. Fifth, the payment terms are more flexible. Sixth, the payment
process is simpler. Seventh, the application requirements are simpler. Eighth, it is easier to pay household
bills. The implications of the research findings can be used by users of the Paylater system. If you want to
gain a better understanding of the benefits of paylater, we recommend that you study these eight benefits. For
people who are not yet familiar with the use of paylater, the results of this research can be used as a reference.
1
INTRODUCTION
Fintech continues to innovate and produce new
products, new techniques for conducting electronic
transactions have been created as a result of the
considerable evolution of fintech (Pravitasari &
Fauziyah, 2023). According to the Financial Services
Authority, the business of digital-based financing
companies, known as paylater financing, has bright
prospects along with the growth of e-commerce
transactions. According to Kredivo & Kata Data
Insight Center's findings, the percentage of Paylater
service users in the market location will increase
significantly from 28.2 percent in 2022 to 45.9
percent in 2023. Kredivo & Kata Data Insight Center
research states that Paylater is now able to overtake
the bank transfer method, as many as 16.2 percent of
consumers choose Paylater as the most frequently
used payment method in the market, while 10.2
percent of consumers choose the bank transfer /
virtual account payment method. These results
explain that the Paylater payment method is now a
step change in the world of technology, especially in
the digital or online business industry.
This study discussed how the COVID-19
pandemic changed consumer behaviour and led to the
emergence of Paylater as a new payment method for
online purchases. Major Indonesian e-commerce
platforms quickly adopted Paylater, which had a
positive impact on online purchasing decisions and
the economic growth of the e-commerce industry.
The results of previous research in relation to the
problem under study, there are several things that
have been achieved. The benefits of a technology are
the positive results or conveniences achieved by the
users of that technology (Davis, 1989). These benefits
take the form of increased productivity, innovation,
quality improvement and cost reduction. If the user
believes that the technology is easy and provides
benefits, then he will use the technology (Asja et al.,
2021). The benefits in this study are to discuss the
benefits of using Paylater.
The difference between this research and previous
research lies in the problems studied and the benefits
of the resulting research. The benefits of this research
can be implemented directly by the community as the
use of Paylater is quite easy to access and the
community needs to be educated on how to use
Paylater so as not to cause problems in the future. The
uniqueness of this research is that it uses data
processed from different sources on the internet. The
coding created comes from different sources, namely
376
Pravitasari, E., Tambun, S. and Anggoro, H.
Benefits of the Paylater Payment Method as a Transaction Tool in E-Commerce.
DOI: 10.5220/0012643200003821
Paper published under CC license (CC BY-NC-ND 4.0)
In Proceedings of the 4th International Seminar and Call for Paper (ISCP UTA ’45 JAKARTA 2023), pages 376-382
ISBN: 978-989-758-691-0; ISSN: 2828-853X
Proceedings Copyright © 2024 by SCITEPRESS – Science and Technology Publications, Lda.
online news, YouTube and research articles, where
there are no research topics using this data source. It
provides details on the benefits of the Paylater
payment method as a transaction tool in e-commerce,
where these benefits are confirmed from different
sources and their validity is tested using a
triangulation approach.
The purpose of this research is to get answers to
research questions. The benefits and education of
using the Paylater payment method as a transaction
tool in e-commerce. Education on the use of Paylater
for the general public is an important thing to do,
because the public is still not sufficiently educated
about the various benefits of this Paylater technology.
The benefits will be gathered from various sources,
which will then be coded to form a detailed and
systematic concept. This research will create a new
view for the general public about the benefits of
Paylater payment methods and remove the negative
stigma that has been embedded in the public's view of
Paylater payment methods.
The benefits of the results of this research can be
used by the general public out there. The public can
from now on increase their self-education by knowing
the various advantages of Paylater payment methods
from different platforms on the Internet. Paylater users
can use the information from this research as a basis
for increasing their knowledge about Paylater
payment methods. Paylater users can learn a lot from
the results of this study, such as how to manage their
finances. This is a basic thing that can help in
managing daily life and avoiding self-defeating waste.
2
LITERATUR REVIEW
The term paylater comes from the words "pay", which
means to pay, and "later", which means later. In
general, paylater is a payment method that offers
instalments without the need to use a credit card. The
digital company in question will initially cover the
payment when a product is purchased (Amira, 2021).
This Paylater payment system is actually nothing
new. Most people are more familiar with this paylater
system than with the credit system. At present, the
Paylater payment method is becoming more and more
popular among the public due to its convenience in
various types of transactions, especially with the
promotions and cashbacks offered by Paylater service
providers. Here are some basic principles of Paylater
payments. First, buy now, pay later: Consumers can
buy goods or services without paying directly at the
time of purchase. They make the payment at some
point in the future, usually in a few weeks or
months.Second, no or low interest: Some paylater
services offer a period during which no interest is
charged if payments are made on time. However, if
payment is late, some interest or fees may be charged.
Third, a quick application process: Paylater services
often have an easy and quick application process,
especially when compared to traditional loans from
banks or financial institutions. Fourth, payment
flexibility: Consumers can choose how much they
pay in each payment period, although there is usually
a minimum amount that must be paid. Fifth, the
importance of financial discipline: Using paylater
requires discipline in personal financial management
as there are risks if payments are not made on time.
Late payments can result in additional charges. In
Indonesia alone, the paylater feature has been
facilitated by various companies ranging from banks,
fintech P2P lending and others. Meanwhile, the
marketplace providing Paylater services should work
with OJK to ensure its safety. Paylater itself is now an
alternative to buying something you want. However,
users must remain careful and pay the Paylater bill on
time, because if it is late, it will affect iDeb SLIK if
you want to apply for a mortgage to buy a house.
While Sari (2021) emphasises the effect of
Paylater on the impulsive buying behaviour of
Indonesian e-commerce users, Damayanti (2022)
finds that the influence of benefits is the most
important factor in the interest in using Paylater.
However, Khasanah (2022) questions the compliance
of Paylater transactions with Islamic law. Using
Shopee Paylater, Aprianto (2023) emphasises even
more the benefits of convenience and perceived
benefits when making purchasing decisions. All of
these studies suggest that Paylater can offer benefits
such as flexibility and convenience, but they also
raise moral and legal questions.
3
METHODS
This research uses a qualitative research method with
a systematic literature review approach. The literature
reviewed came not only from research articles, but
also from various online sources. The data sources
used come from YouTube, online news, research
articles and other social media. Data sources must
come from credible sources, both YouTube channels,
online news and other sources. Data will be searched
using keywords relevant to the research question. The
consideration of using these data is due to the
availability of adequate data on the internet and easy
access (Hafidhah & Yandari, 2021). The selected data
sample consists of data published for the last three
Benefits of the Paylater Payment Method as a Transaction Tool in E-Commerce
377
years, namely 2021 to 2023. NVivo 12 Plus software
was used to process the data. This software was
chosen because it is able to produce coding
visualisation images and the way the software is used
is very user friendly (Tambun & Sitorus, 2023).
There are four stages that are carried out in the
data processing process with NVivo, namely the data
entry stage, the coding stage, the visualisation stage
and the conclusion stage (Sitorus & Tambun, 2023).
In the first stage, data entry uses two methods, namely
internal data entry and external data. Internal data is
data that is entered into NVivo without the use of an
internet connection. This data is usually data that is
already available on a laptop, such as research
articles. Meanwhile, external data is data whose input
process into NVivo uses an internet connection, the
data input process using the ncapture for nvivo
facility. Examples of external data from the internet
include YouTube, online news and various social
media. The second step is to code the data according
to the answers to the research questions. Coding is a
simple word or phrase that is the answer to a research
question. At this stage, content analysis is carried out,
which is the stage of understanding the words or
phrases in the research data (Tambun, 2021).
Specifically for the coding process for YouTube data
sources or social media sources in the form of videos,
the coding is done after there is a transcript of the
YouTube or video content. The analysis is carried out
by making a transcript, then the coding process is
carried out (Salahudin et al., 2020). The third step is
to create a coding visualisation. A coding
visualisation is a collection of codings that form an
image. Coding images are linked to different data
sources. This coding picture is analysed in the process
of drawing research conclusions. The fourth stage is
the determination of research conclusions. Research
conclusions are answers to research questions. The
answer is seen in the coding. Coding is considered to
have strong validity if the coding is confirmed by
different data sources. Coding validity is strong if it
is confirmed at least three times by different data
sources. This principle is a measure of coding validity
using the triangulation method (Natow, 2020).
Furthermore, the codings are sorted from the most
confirmed to the least confirmed coding. These
codings are used as answers to the research questions
and as research conclusions.
4
RESULTS AND DISCUSSION
This research produces several references consisting
of 2 Youtube, 5 online news and 4 research articles.
The coding process was carried out using NVivo 12
Plus software.
There are eight valid codings, confirmed at least
three times in the data sources studied. Below is a
visualisation of the resulting coding.
Figure 1: NVivo Result.
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Table 1: Coding Results.
No. Coding Intensity Reference
1 Increase motivation at work 3
Prismalink Indonesia (2023) – Online news
Cermati (2021) – Online news
Fitri
y
ah & Pohan
Online news
2 Meet emergency needs 3
Cermati (2021) – Online news
Prismalink Indonesia – Online news
As
j
a et al (2021)
Online news
3 Makes it easier to pay
household bills
3
Cermati (2021) – Online news
Asja et al (2021) – Online news
Julo (2022)
Online news
4 Still can shopping without
having credit card
3
Reddyson et al (2022) – Article
Prismalink Indonesia (2023) – Online news
Sari (2021) – Article
5 Application requirements are
easier
3
CNBC (2021) – Youtube
Nasional Tempo (2022) – Online news
Julo (2022)
Online news
6 More flexibels payment terms 4
Reddyson et al (2022) – Article
Prismalink Indonesia (2023) – Online news
Kumparan (2023) – Youtube
Julo (202)
Online news
7 Easier payment process 3
Reddyson et al (2022) – Article
Julo (2022) – Online news
Jurnal post (2021)
Online news
8 The system is easy to
understand
3
Reddyson et al (2022) – Online news
Sari (2021) – Article
As
j
a et al (2021) - Article
All coding in Figure 1 is in response to the
research question. The coding results from the
content analysis of the various data examined. The
coding process uses the features available in the
NVivo 12 Plus software. Below is a summary table
and the intensity of each coding produced.
4.1 Increase Motivation at Work
Users of the Paylater application believe that when
they make a decision to use Paylater, they gain a
perception of its benefits. Perceived benefit is a
person's belief in the process of making a decision,
where if a person has a sense of belief that the
Paylater technology system will be useful, they will
use the system. Perceived usefulness is the extent to
which the subject believes that a Paylater technology
system is able to enhance the performance level of its
users (Asja et al., 2021). If a Paylater user is lazy at
work or wants to quit his job, then Paylater can be a
reminder of the Paylater user's bills and dependents.
If not, the user of Paylater can be subject to late fees,
which can increase the user's bill even more (Cermati,
2021).
4.2 Meet Emergency Needs
Paylater is like an emergency fund provided by other
parties to help you in an urgent situation or
emergency. Paylater should only be used for
emergency purposes, for example, you are laid off,
there is no severance pay and you have financial
problems.Paylater services can be a helper to finance
daily needs, such as buying food, paying bills and
others (Cermati, 2021).Paylater can also be useful
when there are some household needs that are
urgently unmet. For example, there is a shortage of
different types of equipment in the house because
they are too old or damaged. Then Paylater can
provide a solution to this problem by providing
Benefits of the Paylater Payment Method as a Transaction Tool in E-Commerce
379
alternative payments so that the household needs of
Paylater users can be met immediately (Sari, 2021).
4.3 Still Can Shopping Without Having
Credit Card
Nowadays there are many applications that already
have Paylater features, such as GoPaylater. Shopee
Paylater (SPaylater), Ovo Paylater, Traveloka
Paylater and many more. GoPaylater can be used
when entering the payment method menu when using
features on the Gojek application according to the
limit set by the application (Reddyson et al.,
2022).Not everyone has access to or wants to use a
credit card.Paylater provides an option for those who
do not have a credit card to still be able to transact
online or offline.This opens up wider access to
customers of different consumers (Sebastian,
2023).Paylater is an alternative payment method that
uses an online instalment system without the need for
a credit card. Several platforms are currently starting
to adopt this cardless credit instalment technology. In
2023, Paylater can be used by the public on several
online shopping platforms, ticket and hotel bookings,
and online transportation (Sari, 2021).
4.4 The System is Easy to Understand
In Indonesia, the use of Paylater is very widespread
because the process of activating the Paylater feature
is easy. In addition, the Paylater feature has been
integrated into e-commerce, so that transactions can
be made without having to switch to another platform.
Although there are already several instalment
providers in Indonesia, such as home credit, credit
plus, etc., consumers do not need to come to the store
to shop and apply for instalments (Reddyson et al.,
2022).Perceived ease of use is the action of an
individual who believes that using a particular
technology can reduce his or her effort in doing
something. In the research conducted here, this
dimension refers to the extent to which users feel that
the paylater technology is easy to use and simple
(Sari, 2021).
4.5 Flexibels Payment Terms
One of the main advantages of Paylater is the
flexibility of payment. Customers can enjoy the
product or service immediately without having to pay
immediately. This gives customers room to organise
bill payment according to the user's time period and
income cycle (Sebastian, 2023). When using Paylater,
the payment period of the bill from the usage system
makes it easy for Paylater users to determine the
payment deadline, so that users can satisfy their
primary needs first without feeling burdened by their
Paylater bills (Kumparan, 2023). Therefore, with
flexible payment features, the influence of Paylater
users grows because the features offered by Paylater
benefit more users and the effect of this influence
creates satisfaction on the part of Paylater users
(Darwin, 2021).
4.6 Easier Payment Process
Ease of payment is one of the features offered by
paylater. A person's belief that if they use the system,
their effort to do something will be reduced. Payment
methods such as the easy-to-use Gopaylater support
the Gojek and Tokopedia platforms, which are widely
used by Indonesians (Fitriyah & Hotman Tohir
Pohan, 2023). This convenience is one of the
influences for consumers in making purchase
decisions. Perceived convenience refers to the extent
to which users feel that Gopaylater technology is easy
to use. The level of public online consumption is
increasing every day. Therefore, the convenience
provided by the Paylater system can make it
convenient for users to complete the payment process
without leaving home (Wahyuningtias, 2019).
4.7 Application Requirements Are
Easier
The requirements for activating Paylater are
relatively simple. Compared to credit cards, the
requirements and submission of the Paylater function
are much simpler with similar functions and benefits.
Many Paylater services can be applied for with just a
few personal documents (Tempo.co, 2022). The
simplicity of the registration process is a new
experience for users of the Paylater feature. It is not
uncommon for users to want to apply for a loan
similar to Paylater, but the conditions required of the
user are too many, which makes the user feel
uncomfortable (CNBC, 2021).
4.8 Makes It Easier to Pay Household
Bills
If someone does not have a credit card or a digital
wallet, then paylater can be an alternative to pay your
household bills and daily (Cermati, 2021). The
convenience and benefits offered in using Paylater
can meet the needs of the needs that we often enjoy
every day, so people need a good understanding of
Paylater services so that users can avoid bills that are
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wrapped around, this effect can lead to negative
perceptions of using the Paylater system. If the
Paylater system can be used wisely, it can help people
meet their needs (Asja et al., 2021).
5
CONCLUSIONS
The results of this study have provided answers to the
research questions posed at the beginning. There are
eight points of benefits that can help the users of the
payment system so that it can be an alternative and
solution for the community in meeting their daily
needs. The eight benefits are: increased motivation at
work, meeting emergency needs, being able to shop
even if you don't have a credit card, the system is easy
to understand, the payment period is more flexible,
the payment process is easier, the application
requirements are simpler, making it easier to pay
household bills. The results of this study can be used
by paylater users to inform and educate themselves
about the functions and benefits of paylater, so that
they can avoid various types of conflicts or problems.
The research recommends eight benefits to become a
wise paylater user or user in the technological era
where the paylater process can be easily activated by
the general public.
Suggestions for further research that could build
on the existing benefits of placing financial inclusion
include examining how Paylater affects the ability of
underbanked or unbanked populations to access e-
commerce and whether it can close the financial
inclusion gap. Examining the psychological aspects
of using Paylater by examining how it affects impulse
purchases and whether it encourages responsible
spending by conducting surveys or interviews with
Paylater users to gain insight into their decision-
making processes. and finally, analysing the impact
of Paylater on the average order value (AOV) in e-
commerce by comparing the average order value
(AOV) of transactions made with Paylater versus
traditional payment methods or monitoring changes
in AOV.
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