Strategic HRM in Keris Preservation of Keris Tourism Village-Based

Innovation Performance

Zainiyatul Afifah and Mudji Kuswinarno

Institute of Problem Solving, University of Trunojoyo Madura, Bangkalan, East Java, Indonesia

Keywords: Human Resources Management, Performance, Tourism, Keris.

Abstract: The tourism sector is one of the strategic sectors that is very important in supporting the economy and

development. Sumenep is The Soul of Madura with a variety of tourism and cultural potential, one of which

has been recognized worldwide and won an award at the national level Indonesian Tourism Village Award

in 2022. So in an effort to optimize it requires a more in-depth study of the management of human resources

in stimulating and harmonizing the values of cultural and historical wealth in the midst of modernization

and technology. Therefore, this study aims to explore the patterns and practices of knowledge-based human

resource management and how innovation performs in an effort to improve performance in the Keris

Tourism Village Sumenep with a systematic method of literature review. The process for this research is

based on five steps, including selecting, reviewing, and evaluating the quality of the reviewed literature. The

results of this study indicate that the management of human resources in the Sumenep keris tourism village

is carried out from generation to generation by maintaining the ancestral heritage that continues to be

developed and innovated so that it continues to give birth to the latest keris works that are in demand by the

market, such as the development of kamardikan keris which is used as a type of souvenir keris in capturing

national and international market opportunities

1 INTRODUCTION

Sustainable competitive advantage is one of the most

important contemporary and strategic issues in

various local and international sectors, especially the

tourism sector. This sustainable competitive

advantage requires providing diverse sources of

knowledge and resources, as well as exploring new

ways to meet needs. This is done by studying and

analyzing the flow of the situation, providing

infrastructure, and building competent human

resources to create added value.

The travel and tourism industry is a major

contributor to a country's GDP and one of the fastest

growing industries globally (Kianto et al., 2017).

The development of the tourism sector in Indonesia

has successfully contributed to GDP by 3.6% as

reported by the Minister of Tourism and Creative

Economy, Sandiaga Salahuddin Uno and has also

succeeded in creating jobs for 22.89 million people

(Litha, 2022).

Sumenep is one of the districts in Madura that

has a wealth of tourism and cultural potential that is

recognized worldwide, namely since 2014 Sumenep

District has been recognized by UNESCO as an area

that has the most Mpu (maker of heirlooms) in the

world and in 2022 received an award at the National

Award for Indonesian Tourism Village (ADWI) as

the first winner of the tourist attraction category, and

broke the Muri record as the village with the most

empukeris in the world (TSM. 2022).

This potential is an attraction and competitive

advantage for Sumenep, especially in the tourism

sector which needs to be continuously developed in

supporting sustainable economic and welfare

improvements. This potential is an attraction and

competitive advantage for Sumenep, especially in

the tourism sector, which needs to be continuously

developed to support sustainable economic and

welfare improvements. Minbaeve (Minbaeva, 2013)

and Minbaeva et al (Permatasari 2022), also agree

with this. To enhance innovation as a knowledge-

based process, managers must adjust traditional

HRM (Kianto et al., 2017). Therefore, the richness

of cultural values and traditions as well as the

preservation of the village that produces the most

kris masters in the world, which has previously

received world recognition and was awarded by the

Aﬁfah, Z. and Kuswinarno, M.

Strategic HRM in Keris Preservation of Keris Tourism Village-Based Innovation Performance.

DOI: 10.5220/0012643700003798

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 2nd Maritime, Economics and Business International Conference (MEBIC 2023) - Sustainable Recovery: Green Economy Based Action, pages 123-127

ISBN: 978-989-758-704-7

123

Indonesian Ministry of Tourism and Creative

Economy, needs to be preserved and developed.

The challenge is made worse by the awareness of

the younger generation, who are gradually forgetting

the values and elements of culture (Nurmalisa 2017;

Morena et al., 2022). Even a study conducted by

Nurmalisa said that students today do not understand

local languages, and do not know local fairy tales or

traditional games. So that a more in-depth study of

human resource management in stimulating and

harmonizing the values of cultural wealth amid the

flow of modernization and technology, as well as

innovation in an effort to create a competitive

advantage is important to be studied in more depth.

With the hope that the results of this study can

later become a scientific study material and

reference in an effort to improve the performance

and development of tourist villages in Sumenep,

especially in the Keris Tourism Village in an effort

to improve the performance of Keris tourism village

innovation to then be able to increase economic

value and sustainable community welfare.

2 METHOD

The method used in the research is a systematic

literature review used in this article, which starts

from the field of human resource management and

then looks at its application to the field of local

tourism in this case the keris tourist village in

Sumenep and how to create innovation and

sustainable growth.

A systematic literature review is a term used to

describe a type of research methodology or research

development that is used to collect and evaluate

research on a particular topic focus.

SLR research is conducted for a variety of

purposes, including to identify, study, evaluate and

interpret all available research in the subject area of

a phenomenon of interest, with specific relevant

research questions (Lusiana and Suryanu, 2014;

Barricelli et al., 2019).The process for this research

is based on the five steps proposed by Khan et al. for

the research based on systematic review, in which

the authors provided an explanation of the tasks

accompanying a systematic literature review such as

selecting, reviewing and quality assessment of the

reviewed literatures (Khan et al., 2003). The five

steps and the actions taken by the researchers are as

follows:

2.1 Framing the Question for the

Review

In this step, the research question and related terms

should be clearly specified before starting the actual

literature review. In the case of this research, there

are two parts or two research questions:

QR1: How is human resource management in keris

preservation in the keris tourism village?

QR2: How is innovation performance in the keris

tourism village of Sumenep?

QR3: What are the strengths and weaknesses of the

management of the Sumenep kris tourism village?

2.2 Identifying Relevant Work and

Literature

To obtain as many relevant citations as possible in

this study the focus was on electronic sources and

documents containing the following keywords:

'village tourism keris Sumenep', 'human resource

management village tourism keris', and 'institutional

management village tourism kerisumenep'. More

specifically, these sources are journals related to

tourism and village development.

In this step, the discovered papers or publications

would be filtered according to certain quality

measures to identify the found publications. The

standards are as follows: The paper must be clearly

related to the research question and have a clear

methodology. The research must be sourced from

trusted resources and journals. In this regard, papers

that are based on a single case study were excluded,

since the findings cannot be generalized The

publication year of the papers must be 2015 or above

2.3 Summarizing the Evidences that

Answer the Research

In this step, the discovered evidences related to the

research questions will be gathered and summarised

in order to prepare them for fifth step which is data

analysis or findings interpretations

2.4 Interpreting the Findings

In this final step of the study, the discovered results

from the previous steps be analysed in order to

conclude the stakeholder groups in the ERP

implementation project as well as CSFs that concern

each of these groups. Critical success factors can be

defined as the aspects or elements that need to be

carefully considered in order to have a successful

MEBIC 2023 - MARITIME, ECONOMICS AND BUSINESSINTERNATIONAL CONFERENCE

124

project.

This definition can be applied to the definition of

manusal daya manusa desa wisata keris sumenep

and innovation. Based on this explanation and on the

importance of examining the Critical Success

Factors in ERP Implementation, 41 articles have

been investigated thoroughly in order to determine

their relevance to the topic under investigation and

also to answer the research questions for this study.

And there 18 papers that were examined and

rejected. These articles were rejected because one or

more of the following reasons:

1. The year of publication is older than 2015

2. Some articles were based on single case studies-

Some papers were not related directly to the

Zakat for equitable distribution and poverty

alleviation

3. Some papers were based on previously published

conference proceedings and then updated and

published in an international journal.

3 RESULTS AND DISCUSSION

Madura has experienced rapid growth in the

productivity of producing krises, in contrast to

production centers in other regions in Indonesia. The

krises produced by the Madurese community have

long been preserved until now. Aeng Tong-tong

village is one of the villages that has the most kris

craftsmen centers. The village produces krises on a

large scale. Aeng tong-tong produced krises starting

in 1983. Aeng tong-tong village still maintains one

of its cultures from the past to the present. The

Sumenep city enforcement program as a Kris city is

a form of cultural preservation and improvement of

the economic sector (Ngaisah, 2021; Tri Amelia,

2021; Roziel; 2022).

The pattern of human resource management in

the preservation of krises inhumane is carried out

hereditary. The krises that are produced are krises

that are always the target of kris collectors, even

almost all residents who live in the village of Keris

Tourism aeng tong-tong know how to produce krises

of various forms (Anekawati, 2021).

The Aengtongtong kris craftsmen reduce the

value of the wealth of kris art work by providing

entrepreneurial examples with the aim that the child

is able to preserve and develop the business he

started which is a family hereditary business (Tri

Amelia, 2021). The results of other studies also

show that the Aengtongtong kris craftsmen have

carried out the process of economic education to

children through discussions of kris production

problems, the quality of kris crafts, and kris sales

problems, the discussion will later solve the

problems that occur in the kris craft business. And

will provide thoughts to children in order to help

their parents by providing solutions and providing

the latest skills so that their work is able to keep up

with the times (Nigsih, 2019).

In addition, the discussion of Kris sales issues is

related to marketing strategies that can keep up with

the times by selling Kris online.

Although the tradition of making kris in

Sumenep has experienced ups and downs. But after

cultural revitalization involving many parties,

including the government (Bambang Tjahjadi, 2023,

(Nur Laila, 2022). Which is then supported by the

existence of clear legal regulations, regulated in the

form of regulations according to the order of

legislation or hierarchy of regional laws and

regulations so that the manufacture of krises in

Sumenep is growing rapidly to reach an international

scale (Moh Yasin, 2020), (Unggul Sudrajat, 2020).

Innovation performance is achieved by not only

continuing the previous kris patterns, but also by

creating new kris patterns tailored to the corrector's

order (Unggul Sudrajat, 2020), (Rohatina

Noerhalifa, 2023). In addition, the community began

to be able to capture national and international

market opportunities by making new variations,

namely the kamardikan kris which was used as a

type of souvenir kris (Nur Laila, 2022; Moh Yasin,

2020). In the current era, keris is not only considered

as an object that is only used as a display. However,

krisses are also considered to have high artistic

value. Public awareness of the changes in the

function and meaning of the keris which is then

followed by the creation of the keris souvenir

innovation can expand the market share of the keris

and help the economic welfare of the family and the

keris tourism village.

In addition, the creation of the available market

share is a "conveyor belt," namely the collaboration

of some of the expertise of the residents of three

villages in Sumenep so as to make the kris inumenep

still exist and have high productivity that is able to

produce as many as 6,000 krises in each month [24].

Theumenep Keris can enter the international market

with a distinctive model and in accordance with

market demand. International market penetration of

the work of the village of keris tourism keris aeng

tong is not only successful and accepted in Malaysia

and Thailand, but has even begun to expand to

Brunei Darussalam, Singapore, Belgium to the

Netherlands (Rohatina Noerhalifa, 2023), (Siti

Ngaisah, 2021).

Strategic HRM in Keris Preservation of Keris Tourism Village-Based Innovation Performance

125

So that the pattern of management of keris art

crafts that are still maintained and preserved from

generation to generation in unison by the community

of the village of tourist kerisumenep becomes a

force that encourages the work of keris in the village

of tourist keris aeng tong tong still able to maintain

its sustainability. However, there are several

obstacles experienced by the community of the

village of keris tourism aeng tong-tong to continue

to increase productivity and innovation performance

so that it can really grow the economic value of

sustainability, including solutions related to the

problem of exporting keris abroad which until now

still experiencing obstacles and difficulties in

sending keris (Siti Ngaisah, 2021. R In addition,

weak community knowledge in the field of

digitalization of marketing and capital (Nur Laila,

2022).

Dealing with the obstacles that are the

weaknesses of the village of keris tourism aeng

tong-tong Sumenep above can be done through a

series of workshops and mentoring/training of

human resources to build a mindset/mindset of the

village community about the business of keris and

other services by increasing cooperation in the value

of mutual cooperation in building a super team

consisting of 3 (village) village of the largest keris

center in Sumenep.

For the Local Government, Disperindag can hold

a discussion forum with Aengtongtong kris

craftsmen who are members of the kris association

(PELARAGUNG) to discuss solutions related to kris

export problems. In addition, Disbudparpora can

also hold events or events related to the keris, so that

the Aengtongtong keris is more widely known to the

public and can foster motivation for craftsmen to

continue to work to create the latest innovations that

can increase the value of theumenep keris crafts

while maintaining the quality and distinctiveness of

theumenep keris. So that through these steps it can

reorganize the pattern of management of kris

craftsmen's human resources in preserving the

wealth of cultural values and increasing innovation

as an effort to increase economic value and

sustainable community welfare in the Sumenep Kris

Tourism Village

4 CONCLUSIONS

The results of this study indicate that the strategy of

managing human resources in the Sumenep kris

tourism village is carried out from generation to

generation by maintaining ancestral heritage that

continues to be developed and innovated so that it

continues to produce the latest kris works that are in

demand by the market.

Innovation performance is carried out through

the creation of new kris patterns tailored to the order

of the orderer. The development of kamardikan

krises that are used as a type of souvenir kris in

capturing national and international market

opportunities, as well as the "conveyor belt" market

policy in the collaboration of kris craft creation from

several kris centers in Sumenep.

Some of the constraints that are currently the

weaknesses of the development of the Sumenep kris

tourism village are the difficulty of export shipping,

regulatory issues, human resources & and

organizational development as well as weaknesses in

digital marketing capabilities and lack of capital.

In terms of knowledge implication contributions,

this research recommends a human resource

management strategy consisting of literature in the

preservation of regional culture that can be

innovated so that it can reach the international

market.

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