Understanding the Dynamics of Media Text and Mediatext

Translation in Media Linguistics

Khudoybergan Kh. Kochkinov

, Dildora B. Kurbanova

, Karomat S. Tangirkulova

and Jamshid M. Annaguliyev

Termiz Institute of Agrotechnologies and Innovation Development, Termiz, Uzbekistan

Termiz State University, Termiz, Uzbekistan

Termiz Branch of Tashkent Medical Academy, Termiz, Uzbekistan

Keywords: Media Text, Media Reality, Media Product, Medians, Mass, Multicode, Mass Media, Translation, Media,

Information Texts.

Abstract: In this article, as a result of the informatization of society, new research is emerging in the world of media

and in connection with it in our linguistics, which requires extensive study, in particular, certain scientific

views about media texts that have a wider limit compared to the text. The study in world linguistics of the

media texts that are created as a result of the interaction of linguistic and visual components, their types,

characteristics, as well as the different aspects of the media texts used in the press, radio, television, and

Internet networks, related to media text translation. views, the work being done in this field will also be

touched upon.

1 INTRODUCTION

Mass media, media texts representing the concept of

media, and related events in the virtual world are

becoming increasingly active. Media text is the result

of media reality, and it is information in various forms

of media, i.e. articles in newspapers and magazines,

theses, shows and programs broadcast on television,

clips, films, movies, videos on Internet networks,

gifs, animations, and all types of messengers. is the

information conveyed through pictorial and graphic

signs. Today, media text refers to a concrete result of

media production, a media product, which consists of

information and is a message presented in any type

and genre of media (newspaper article, TV show,

video clip, advertising message, film, etc.) to a mass

audience. will be directed.

The mutual unity of language and media form

forms media text. It consists of a dialectic unity of

linguistic and media signs, and it is presented with

three levels of media speech: a text consisting of

words, a video series and a graphic image level, and

a voice accompaniment level. The term "media text",

https://orcid.org/0000-0001-8884-7617

https://orcid.org/0009-0005-3199-7311

https://orcid.org/0000-0002-4699-9214

https://orcid.org/0000-0003-1250-6845

which appeared in English-language scientific

literature in the 90s of the twentieth century, quickly

spread both in international academic circles and in

national mass media. The rapid consolidation of the

concept of media text in the scientific mind was

connected with the increasing interest of researchers

in studying the problems of mass media speech, and

the features of language activity in the field of mass

communication. Famous scholars such as Teun Van

Dijk, Martin Montgomery, Alan Bell, Norman

Fairclough, and Robert Fowler paid great attention to

this issue and examined media texts from the point of

view of various schools and directions:

sociolinguistics, functional stylistics, speech theory,

content analysis, cognitive linguistics, rhetorical

criticism.

2 THEORETICAL FRAMEWORK

Scientists have been interested in a wide variety of

topics, including determining the functional and

stylistic status of media language, characterizing

Kochkinov, K., Kurbanova, D., Tangirkulova, K. and Annaguliyev, J.

Understanding the Dynamics of Media Text and Mediatext Translation in Media Linguistics.

DOI: 10.5220/0012676200003882

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies (PAMIR-2 2023), pages 105-110

ISBN: 978-989-758-723-8

105

different media texts, the impact of sociocultural

influences on media, and lingua-media technologies

of speech and influence. The development of media

text theory in Russia was greatly aided by the work of

S.I. Bernstein, D.N. Shmelyov, V.G. Kostomarov,

Yu.V. Rozhdestvensky, G.Y. Solganik, S.I.

Treskova, I.P. Lisakova, B.V. Krivenko, and A.N.

Vasileva.

The term media text was used for the first time in

T. G. Dobrosklonskaya's work "Problems of Studying

Media Texts". One of the genre-specific

characteristics of the media text is that the center of

the media text is not the event, but the media event,

that is, the reality reflected in the mind of the author.

"Media event is a model of reality obtained during the

journalist's creative activity. In the media text, the

role of the complex nature of the language (creative

material), personal linguistic taste and inclinations of

the creator, the interests and capabilities of the print

publication, television channel, radio station, and

other factors are very important. Also, it is observed

that newspapers, radio, cinema, television, audio,

video, and other mass media are aimed at an equally

unstable audience in terms of their content,

communication with them is carried out employing

technology.

3 METHODOLOGY

Media texts fall into several main categories: medians

(text's use of one or more media, depending on the

format and technical capabilities of the channel);

mass (production and consumption of media

products); integrative or multi-coded text (unification

of different semiotic codes into a communicative

whole); meaning-content; compositional structure;

and text openness.

Traditionally, linguistic and extralinguistic

factors are analyzed alongside all structural elements

and levels of texts used in mass communication.

These factors include the impact of media texts'

composition and distribution methods on their lingo-

format characteristics, functional genre classification

issues, phonological, syntagmatic, and stylistic

descriptions, and interpretive features like culturally

specific signs, ideological modality, pragmalinguistic

assessment, and others.

Looking at the media text as a means of mass

communication, we will focus on the following:

1. The media text is the product of the socially

oriented activity of the journalist, and the text is his

interaction with the audience - communication, and in

the implementation of the language system, certain

socio-cultural aspects of journalism are the

appearance.

2. Media text reflects the model of the world, and

the totality of texts shows the culture of a certain

period.

3. A journalistic text is a discourse, a complex

communicative concept consisting of extralinguistic

factors (world knowledge, opinion, addressee's goal)

in addition to the text necessary for understanding the

text.

4. The journalistic text is a unique concept as an

important element of the system in which several

components, including the journalist, the publisher

and the reader, the audience, interact.

5. The creation of a media text is also related to

the laws of the literary language and the national

characteristics of the language.

Media text is created as a result of the interaction

of linguistic and visual components. This creates a

visual image in the listener about the information

conveyed by the media text, and the aesthetic effect

of the self-transmission increases. Media has

penetrated all areas of our modern life. Therefore, the

topic of media texts is not limited, it covers issues

related to all areas and directions. As the information

process of society is getting stronger, the movement

of the media flow is also accelerating rapidly. The

central unit of this stream is the media text.

Undoubtedly, media text includes radio broadcasting,

articles and news in the press, television, Internet

networks, and other such media. Media text is

considered a "new communication product". It can be

included in newspapers, magazines, radio, television,

etc., which are considered various media tools in the

form of verbal, visual, audio, and multimedia.

On the radio, auditory elements like musical

accompaniment and sound quality give spoken words

more emotion. Media texts must appear flawless in

terms of color and shape when they are delivered

through the press. Media aficionados are also drawn

to the title due to its design, the use of diverse images

to enhance the content, the high quality of the pages,

the proper order of the material, and the right choice

of the name in connection to the information.

Television materials have a lot more limits when it

comes to other mass media. Targeting a broad

audience, color harmony, image clarity, and image

clarity are what set apart media texts in the form of

audio and video.

4 RESULTS AND DISCUSSION

If the press affects a person through text (logically),

then radio affects people with both text and sound,

and television with text, sound and image. Therefore,

in terms of influencing the audience, television

surpassed other media in a short period of time, 20-

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30 years, and became the leading media. Internet

networks are a borderless form of information

delivery. In particular, Telegram, Vidogram,

Mobogram, Aka, Plus, BlackGram, BestGram,

TeleVPN channel views, as well as Internet sites such

as Instagram, Facebook, WhatsApp, IMO, Skape,

Viber, Line, WeChat, KakaoTalk, Zalo, BBM,

ChatOn messengers are significant due to their wide

range of technical capabilities, speed of information

transmission, wide range of media usage, use of

unique types of video, audio, image, graphic and

shape signs during information exchange. Such

Internet messengers are used differently in different

countries of the world. Some Internet messengers are

widely used in one country, while others can be used

by very few users. Several statistical studies have

been conducted on the use of Internet messengers in

the countries of the world. According to the

"Mobinfo.uz" website, WhatsApp and Facebook

messengers have become the most popular mobile

applications based on Android in 109 countries of the

world. Telegram took the next place. Such

information is presented in the report of the analysis

company Similarweb, which covers 187 countries of

the world. According to him, WhatsApp is leading in

109 countries, including Brazil, Mexico, India,

Russia, and many countries of North America,

Europe, Asia and Oceania. In turn, Facebook

Messenger took the lead in 49 countries. Among them

are Australia, Canada, and the USA. The free Viber

messenger has become the most popular in ten

countries, including Belarus, Moldova, Ukraine, Iraq,

Libya, and Sri Lanka. Line, WeChat, and Telegram

are the most popular messengers in Japan, China, and

Iran, respectively. KakaoTalk messenger in South

Korea, Imo in Cuba, Zalo in Vietnam, and BBM

messengers in Indonesia took the lead. According to

the report, Telegram is the most popular mobile

messenger in Uzbekistan.

In fourteen more nations, the show holds the top

spot. In his book Approaches to Media Discourse,

renowned media linguist Alan Bell states that a media

text is defined differently than just a collection of

words that are written down or printed on paper. In

other words, media texts are reflections of the

technology utilized in their creation and

dissemination. The term "media text" refers to a much

larger idea that encompasses visual pictures, music,

sound effects, and sound quality. As a large-scale and

multi-scale phenomenon, the theory of media texts is

further enhanced by a set of stable qualities that

enable the most precise description of a given media

text's production, dissemination, and linguistic forms.

This system: - the method of creating the text (by

the author or the team); - form of creation (oral and

written); - form of reproduction (oral and written); -

distribution channel (media – press, radio, television,

Internet); - includes such features as the genre type of

the text (news, commentary, publicism, advertising).

According to the method of creation, the text can be

authorial or collegial (collective). It is also important

that one or more people participated in its creation,

and whether or not authorship is indicated in the

presentation of the information text. Certain author's

information provided through the mass media, in

particular, an article by a journalist, a commentator,

or a reporter's report, is considered an author's text.

The second method of text creation is news materials

collected collectively by certain individuals, and

information shared by collective employees of news

agencies. If we pay attention to the form of creation

and reproduction of the media text, the same "oral-

written" typological criterion is involved in both. As

we all know, oral speech and written speech are the

main speech divisions in our language. The use of

speech in written or oral form reflects several specific

features in the process of public communication.

Media texts can be created verbally in audio and

video versions, in addition to text, using various

images and symbols. Texts that are initially created

verbally between communicators may be used in

written form, or written texts may be used orally after

some time. If we pay attention, the written form of

certain information that should be read out for news

and news commentators is reflected on the monitor

behind the camera. This speech, created in written

form, will be read out with the commentator's oral

speech. Interviews of great personalities, people who

have won honorary titles in literature, sports, science,

and education, as well as people who have achieved

certain achievements in everyday life, are initially

conducted verbally. Later, these conversations will be

polished a little and will be decided in the form of

written speech in newspapers, magazines, and social

networks.

In order for certain information, news and the like

to reach the general public, the role of mass media,

which distributes them, is very important. Mass

media such as press, radio, television, and the Internet

have an impact on the linguistic features of media.

When distributing information, it is best to use the

type of media outlets that fill their audience with

active users as much as possible. The methods of

creating and distributing media texts depend on their

linguistic features, functional-genre classification,

phonological, syntagmatic and stylistic features,

interpretation features, cultural-specific symbols,

ideological modeling, and pragmatic value. The

functional-genre relevance of the text is the next

mandatory parameter of the typological description of

mass media texts. Systematization of media speech

genres has always been a very complicated process.

Today, the dynamics of the use of speech in the field

of mass communication is so active that, as a result,

Understanding the Dynamics of Media Text and Mediatext Translation in Media Linguistics

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this unit corresponds to a necessary symbol of

stability. Against the background of different

approaches to the possibilities of describing media

texts from the functional-genre point of view, the

approach developed within the theory of

medialinguistics allows to ensure the harmony of a

stable structure with the unlimited variety and

mobility of real textual material. A separate concept

of mediatext can be considered as the main theoretical

component of medialinguistics. This is reflected in

almost all researches devoted to the research of media

speech. The content of this concept is that the text,

which is considered the main one for traditional

linguistics, is "a semantically connected sequence of

marked units. Its definition that its main characteristic

is coherence and integrity expands its boundaries

considerably when it is transferred to the field of

"mass media". In this case, the concept of media text

goes beyond the limits of the sign system at the verbal

level and approaches the semiotic interpretation of the

concept of text, assuming the unity of not only verbal

but also any signs. If the texts are sent to the addressee

enriched with various pictures or graphic images,

gifs, and animated clips, it expresses how the

addressee feels, and the information he writes is also

provided with an additional emotional impact. If the

addressee's text has a humorous meaning and is

expressed in dry written text, the other party may not

understand the true meaning hidden behind the

content but may accept it in a negative sense.

If the formal methods of expressing the meaning

of humor are employed at the beginning or the

conclusion of this work, the desired outcome will be

attained. Media text subjects are one of the distinctive

characteristics of media texts distributed via mass

media. Media texts that are consistently repeated or

have a consistent theme assist the mass media in

arranging information concerning global trends. The

media text's subjects can be concentrated on in the

areas of politics, sports, culture, science, education,

and socioeconomics. The news texts in the mass

media of any nation are thematically stabilized, thus

linguistic and cultural elements also have a significant

impact on these texts. Nearly all state media often

cover corruption, criminal disputes, political and

military challenges, and specifics of various losses.

Media outlets frequently cover these fascinating and

timely subjects because they draw a large number of

state correspondents.

Translation of media text is another idea

associated with media text. In the modern world,

where the media has a significant impact on people's

thoughts, ideas, and national language in addition to

society at large, it is crucial to translate and

disseminate information from the media with

precision and promptness. This is very important. The

integration of message and impact aspects is a salient

characteristic of media texts across nearly all genres.

The main task of the mass media is to transmit

information, but this is rarely neutral, that is, it is free

from elements of influence on listeners and readers.

In many cases, the transmission of information comes

directly or disguised with the medium of language

and speech techniques. It forces listeners and readers

to be influenced by the transmitted information, a

means of drawing attention to the message, or a point

of view expressed in the message. A true professional

translator should perceive and adequately convey the

ratio of the information itself and the media in his

translation. Linguistic and stylistic features of the

language of mass media, among the features that

distinguish it from the language of other functional

styles, among the features, mention that a large

number of fixed and cliché expressions of the tools

used, various journalistic patterns, lexicalized

metaphors, standard terms, and names, etc. are highly

standardized. Possible examples of language

expressiveness as a way of expressing the attention of

the recipient, expressing the reaction to the

transmitted information, evaluative emphasis, etc. are

speech clicks and stamps, evaluative epithets, direct

address to the reader. it can. In recent years, the

language of mass media has become abbreviated,

sonorous and even words used to express a certain

attitude of the author of the material (for example,

with irony), create a certain image and stylistic effect

(for example, humor), as well as to impress readers.

can be seen that colloquial language is used. Also, the

language of the mass media consists of stylistic

devices such as hyperbole, lithotes, figurative

comparisons, metaphors (including expanded and

transformed, lexicalized), metonymy, paronymic

appeal (especially in advertising texts), allegories,

euphemisms, etc. (more often) allows use. Of course,

there are no universal methods for translating from

Uzbek to another language. But if the translator is

prepared for such problems in advance, if he

understands the essence, meaning, communicative

function, and stylistic effect of the text being

translated, if he knows metaphors and allegory, irony

and main points, if he has knowledge about the

content of the text, and Uzbek If the knowledge of the

language is sufficient, the translation will be of a high

level.

Naturally, the translator needs to be highly

proficient in the pertinent languages and possess the

requisite professional abilities. In this day and age of

tremendous scientific and technological

advancement, it is hard to fathom living without

newspapers, magazines, the Internet, radio, and

television. Because newspapers and magazines are

the first places where a person learns about all life's

changes, both material and spiritual. The

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advancement of science and technology, in particular,

has been accelerating in recent years, which places

improving the language and style of the mass media

high on the priority list.

In this regard, translators also have some

responsible tasks. That is, it requires a comprehensive

approach to the translation of information from one

language to another through mass media, capable of

writing quality and literate articles in newspapers and

magazines. For example, learning the language of the

press has become one of the most important and

urgent issues in our time. In particular, in the 21st

century, which is considered the age of information,

great work is being done in world science to study the

journalistic style. Including, in-depth scientific

research is being carried out on linguistic issues

related to the press style of Eastern languages. The

journalistic method serves to communicate the most

important and urgent issues of the time to readers,

listeners, and viewers through newspapers,

magazines, radio, and television, to enliven the

masses, to inculcate in people's minds what is

happening around them, and to form their social

views. Mass media (newspaper-magazine, radio,

television). The speech style used in these tools is

journalistic. An important feature of this style is to

provide information and influence, in which

importance is attached to simplicity, impressiveness,

comprehensibility, and strict adherence to the

standards of literary language. Also, this style of

speech is used in propaganda, that is, the style of the

press is considered a popular style.

The unique feature of the journalistic style is that

it has signs of active reaction to certain social issues,

responsiveness, and effectiveness. Due to the

mobility of this style of speech to social issues, words

expressing socio-political concepts are used more

often. The language of mass media is full of various

realities (social, political and cultural life), allusions

(literature, history, cinema, etc.), and quotations. For

example: registration of the population of Tashkent;

Namangan residents; panel houses; Khrushchev;

Academy of Sciences of Uzbekistan; route taxi;

Communal apartment; Muradov projects, etc. "To

translate, it is not enough to know the basic

vocabulary of words and the grammatical rules of the

language. For this, it is necessary to feel the language.

In recent years, the language of the media is a

colloquial, shortened, slang word used to express a

certain attitude of the author of the material (for

example, irony), to create a certain image and stylistic

effect (for example, humor), as well as to impress the

audience. In this way, it is aimed to attract readers and

ensure more reading of the message. Also, the

language of the mass media, in turn, allows the use of

stylistic tools such as hyperbole, lithotic, figurative

comparison, metaphor, metonymy. A special feature

of media texts, and especially headlines based on

words, quotations, allusions, and transfigured

expressions, is the problem of translation.

Apparently, such titles, like many other

expressive elements, cannot be translated literally.

When translating its meaning in the original text, it is

necessary to find a suitable word for it. If a solution

to such a problem is not found, it is better to

completely change the title and connect it with a

neutral, but clear meaning and topic of the text. Of

course, there are no ready-made recommendations

and universal methods suitable for all situations. But

if the translator is prepared for such problems in

advance, if he understands the essence, content,

communicative function and stylistic effect of these

and other features of the translated text, if he knows

how to translate metaphors and irony, riddles, etc.,

then his translation will be sufficient. there is hope.

Of course, provided that the translator has the

required professional skills and relevant working

languages. The main task in translating an

informational text is to convey its content to the

reader in the most clear, familiar form, that is, to

convey the task of a speech work. Such a text is

characterized by a stylistic limitation that makes

informational texts of different languages similar.

The peculiarities of the translation of news texts are

most clearly manifested in the transmission of the

headlines and the structure of the news message of the

newspaper, which makes it necessary to consider

them in detail. Titles of articles and information

messages often serve to attract the reader's attention,

inform him in advance about the content and tone of

the text, and organize the reader's perception in the

process of reading the text. One of the important

principles of creating an informational record in

translation: first the main thing, then the details

should be followed. According to another important

rule of composing an informational message, which

prohibits the introductory sentence from being

oversaturated with information, the following

important conclusion can be made for translation: if

the introductory sentence in informational letters

contains an excessive amount of information, the

information will be divided into two or more, it is

appropriate to use a distribution that is distributed

between sentences. In addition, the first of them

should contain the most important and important

components of the transmitted data. The above-

mentioned features are the most necessary for

translation. The translation rules become more

flexible when moving to other non-strict materials.

Understanding the Dynamics of Media Text and Mediatext Translation in Media Linguistics

109

5 CONCLUSION

To put it briefly, Mediatext is a new interpretation of

text that has grown in popularity recently. It

incorporates not just written and spoken words, but

also a variety of nonverbal cues that are employed in

conjunction with them to assist uncover the meaning

concealed inside the text. This demonstrates the

unique role that media texts have in our linguistics.

The journalistic style of speech is distinguished from

other speech styles by its strict adherence to literary

language standards, comprehensibility, accuracy,

effectiveness, and dissemination of information. It is

recognized as the language of the mass media, which

includes newspapers, magazines, radio, and

television. Its duties and distinctiveness – such as the

execution of propaganda and explanatory work-set it

apart.

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