strategies with a certain structure [Iosif
Dzialoshinsky, et al., [2015]. These strategies are
mutually hierarchical. It seems that values, as a
system consist of a structure consisting of certain
components (strategies here), and the elements of the
structure, have a hierarchical relationship in their own
turn.
Professor Brian Moeran, reflecting on the
evaluative nature of value, notes that the process of
evaluation depends on who evaluates what for whom,
when, where, how, why, and under what conditions.
That is to note, value "is not an immutable attribute,
inherent quality or objective property of a thing, but
the effect of many, constantly changing and
constantly interacting variables, or the product of a
certain system - Brian Moeran [2009]. It is apparent
from this statement that values and their evaluative
nature are oriented and characterized according to a
certain socio-cultural setting.
Values form a circular motivational continuum.
Values determine the expression of congruent and
conflicting motivations, self-preservation and
growth, and personal and social concern. Each value
interacts with external variables – Schwartz, et al.,
[2012]. So, these external variables have an impact on
the social characterization of values.
Schwartz, et al. admit that, according to their
research results, values can be universal because they
are based on one or more of the three universal
demands of human existence: the needs of individuals
as biological organisms, the needs of coordinated
social interaction requisites and survival and welfare
needs of groups. The fact that each value is based on
one or more of these three universal requirements of
human existence determines the mutual relations of
values, their principles of dependence, and their
characteristics as a system - Schwartz, et al., [2012].
Universal features of values can define a value as a
part of human existence which is a social
phenomenon.
According to Iosif Dzialoshinsky, and Maria
Pilgun, any ethical system is a dynamic structure
based on basic values recognized by society as the
main direction of personal and professional behavior.
Human culture is an objective, hierarchically
organized world, which is mutually contradictory at
each level of the hierarchy - Iosif Dzialoshinsky, et
al., [2015]. It turns out that values form a certain
moral system, and in turn, the moral system becomes
important in the formation of national culture. This
culture is a certain hierarchical structure reflecting
national identity.
Furthermore, according to them, the value structure
of a person can be divided into three groups of
elements:
a) values of events and objects within a specific socio-
cultural context;
b) standards that are material or spiritual structures
and collect a huge amount of socio-cultural content
(standard events, model works of art, etc.); ideals that
express the essence of a person and his ideas about
what is right - Iosif Dzialoshinsky, et al., [2015]. So,
the structure of personal value consists of three socio-
culturally specific elements: values, standards, and
ideals.
The structure of values can be based on different
principles: a) the subject or content (social-political,
economic, moral) of the objects to which the values
belong, and b) the subject of relations (society, class,
social group, community, individual) - Iosif
Dzialoshinsky, et al., [2015]. It seems that the subject
of valued object (content) and the subject of relations
determine the structure of value. In this case, values
have a socio-political, economic, and moral structure
according to the content of the object to which they
belong, and according to the content of relations, they
have a structure such as society, class, social group,
community, and individual.
The main feature of the world of human values is
its unique harmony, regulation, and observance of
laws. Usually, two levels of the value system are
distinguished: universal and local - Iosif
Dzialoshinsky, et al., [2015]. Therefore, the human
value system is hierarchical in nature. They will have
a harmonious, orderly, and legal structure. Also, this
system is usually divided into universal and local
types.
According to their recognition, the hierarchy of
the value system can be presented as a "tree-like"
system with a root system at the bottom, and a whole
with constantly updated, constantly changing system
elements at the top - Iosif Dzialoshinsky, et al.,
[2015]. So, the value system can be embodied as a
tree-like system. In this case, the root system of the
tree consists of basic values, which are invisible to the
human eye, while at the top of the tree, there is a
system consisting of changing and renewing values.
According to Iosif Dzialoshinsky and Maria
Pilgun, the hierarchy of value systems can be based
on core values. After all, the core values determine a
person's worldview and through it their activities and
behavior - Iosif Dzialoshinsky, et al., [2015]. The
core values are the basis for determining the hierarchy
of the value system. A person's worldview and
behavior are determined by his system of basic
values.