Verse" has a total of 100 (Jun 2023). Chen Sicheng
said in an interview with "Southern Weekend": "The
highest pursuit of all art is to appreciate both the
refined and the popular. If a film is made, it is an
extreme expression of the individual and the author,
but others cannot see it. What is the meaning of it?
Movies are something that needs to be shared with
people." (Li 2023). The phenomenon of a movie's
high box office and high popularity is undoubtedly a
recognition of its functional topic. The film "Lost in
the Stars" is actually like a mirror of social
phenomena, and viewers can find emotional
resonance and similar events encountered in real life
from its plot. The popular plot narrative and
emotional tone also promote public discussion of
such suspenseful movies and then continue to
ferment.
The development of new media social platforms
gives audience users more rights, unlike in the past
when movies were mainly promoted by promoters,
directly transmitting the content and value expressed
by movies to the audience, rather than allowing the
audience to express their thoughts and opinions
before and after watching. Nowadays, audience users
can directly express their opinions and speculations
through social media platforms. This personal power
enhances user self-awareness indirectly increases
audience participation in online society, and
constructs self-identity and social identity in topic
discussions. The movie "Lost in the Stars" utilizes the
user's participation in topics on the internet, and
through the occurrence of interactive rituals and the
reproduction of subcultural cultural capital, the
shared symbols and group morality generated by
interactive rituals strengthen the identity of viewers.
The active participation of users in online topics has
become a hot topic in the public opinion of "Lost in
the Stars". The significance of user opinions has been
reproduced, attracting more people to go to the
cinema to explore the content of the film and
expanding the dissemination scope of "Lost in the
Stars". For the audience, the official movie account is
equivalent to the "main venue" for interactive
ceremonies. This is the main discussion area and
speech venue, where the audience then conducts
interactive behaviors such as commenting and
commenting on the content published by the official
movie account. This is the interactive sharing of the
movie as a major focus of attention, and each piece of
content published by the official account can serve as
a small focus of attention and independently become
a "sub venue" for interactive ceremonies, which is a
small discussion venue for audiences with a certain
attitude (Liu & Zheng 2023).
3.3 Movie Plot and Social Topics
"Lost in the Stars "itself is a movie with suspense
elements. According to the high-frequency phrases in
Table 1, it can be seen that "disappearing" and
"disappearing her" in the movie title are the most
talked about and discussed. This is also the core of the
suspenseful elements in this movie. The movie had a
total of 21 marketing events before its release, but all
of these marketing activities avoided the suspenseful
point of the movie plot - "True Li Muzi", and the
name of Huang Zishan, who played "True Li Muzi",
was removed from the cast list. Otherwise, for a
suspenseful movie, spoilers are the most taboo thing.
During the early promotion process, there was no
presence of Huang Zishan in any short videos or
materials. It was not until the premiere roadshow of
the movie that Huang Zishan truly walked up to the
audience. This kind of promotion was known as the #
Disappearing She Without a Spoiler Version Spoiler
#, which protected the mystery of the suspenseful
movie and attracted the audience to go to the cinema
to directly find the answer.
Tragedy is the core of horror games, and life and
death have been the most common choice for
exploring suspense points in suspense-themed works
in the past. However, the meaning represented by
"suspense" is constantly changing, from the ups and
downs of the plot to the deeper themes, which can be
seen as "suspense" undergoing a return to realism
(Tan 2023). After the film "Lost in the Stars" was
released, Douyin also led the discussion of marriage
phobia, anti-gambling, love brain, and other hot
topics on Weibo. First of all, these topics are close to
daily life, which are the topics that many couples and
young people are concerned about at present. In
addition, the film itself is adapted from the real Thai
wife killing case, and the story is about He Fei's wife,
Li Muzi, who disappeared during the wedding
anniversary travel, The story of He Fei's efforts to
find a wife. In Table 1, it can also be seen that the
character phrase "He Fei" has appeared 5881 times,
and the top 6 high-frequency words are the focus of
everyone. He Fei is the protagonist in the plot and a
hot topic of discussion among the audience. At the
beginning of the movie's release, various hot topics
were created through the Weibo platform, which
resonated emotionally with users and became the key
to quickly establishing a movie brand and reputation.
Director Cui Rui believes that "filmmakers have a
special mission that is different from other industry
workers because each film has the opportunity to