2 DATA MINING
The film Full River Red is a suspense comedy
directed by Zhang Yimou and starred by Shen Teng,
Yiyang Qianxi, Zhang Yi, Lei Jiayin and Yue
Yunpeng. Full River Red was released in Chinese
Mainland on January 22, 2023. It was released in
North America on March 17th. Full River Red tells
the story of Qin Hui leading his troops to talk with
the Jin State four years after Yue Fei died in
Shaoxing of the Southern Song Dynasty. On the eve
of the meeting, the envoy of the Jin Dynasty died at
the prime minister's residence, and the secret letter
he carried disappeared without a trace. The story of
a soldier and the deputy commander of the personal
battalion who coincidentally become entangled in
this huge conspiracy. Prime Minister Qin Hui orders
the two to search for the culprit and the truth. Man
Jianghong's box office revenue reached 4.544 billion
yuan. Full River Red won the 36th China Film
Golden Rooster Award Award, the 18th China
Changchun Film Festival, the 30th University
Student Film Festival and other honorary awards.
This is a film that has achieved great success, but
also has a lot of controversy. After its official
release, Full River Red quickly became a popular
topic in online public opinion, with a lot of
controversial discussions related to it. Since its
release on January 22, 2023, with the box office of
the film Full River Red rising all the way, there have
also been public opinion disputes about it, including
the landmark events, namely, box office fraud,
plagiarism, prosecuting the social media influencers,
publicizing errors, cultural and creative peripheral
products disputes and so on. We will introduce the
landmark events of the Full River Red, which is a
popular topic of online public opinion.
Event 1. Box office fraud (BOF). On the evening
of January 24, 2024, a netizen reported that his
movie ticket for The Wandering Earth II was
returned by the cinema on the grounds of
"equipment failure", but the netizen found that Full
River Red was shown in the same screening hall at
the same time of the day. After the incident broke
out, some netizens questioned that Full River Red
might have bad competition behaviors such as
"stealing box office".
Event 2. Plagiarism (PLA). During the film's
popular release, some netizens questioned that the
film Full River Red copied the TV series Longmen
Escort Agency released in 2013. In addition to this
plagiarism controversy, there is also the issue of
plagiarism in the ending theme song. Han Hong, a
famous singer, is suspected of plagiarizing the song
"Look" at the end of the movie Full River Red.
Event 3. Prosecuting the social media influencers
(PSI). In the evening of January 28, 2024, the
official blog of Full River Red posted five blog posts
in succession, intended to respond to and clarify the
negative accusations of "box office fraud", "ghost
field", "plagiarism", "black screen" and other
negative accusations that continued to surround it.
Subsequently, the film company issued another
article announcing the lawsuit against the relevant
rumormongers. From the attached screenspopular, it
can be seen that the defendants are four internet
influencers.
Event 4. Publicizing errors (PCE). Because in the
prosecution, the official Weibo of the film Full River
Red used the "false" argument from Qin Hui to
refute the negative accusations, which attracted
netizens' ridicule, and other mistakes in its publicity
were also fermented. Some netizens have found that
the official blog post previously released, which
stated "Do not forget the shame of Jingkang" and
"loyalty and righteousness are yet to be exhausted,"
mistakenly disconnected the fixed term "Jingkang".
We found that the Full River Red poster produced
by Wanda Movie also had typos, in which simple
and complex characters were mixed, and the "hair
with rage" was written as rich, not "hair". In
addition, when the official Weibo celebrates the box
office breaking through 2.5 billion yuan, the use of
copywriting such as "Step through the Mountains
and Rivers, Celebrate the New Year" and the use of
Song Huizong's thin gold font to write the names of
the main actors are quite inappropriate.
Event 5. Cultural and creative peripheral
products disputes (CPD). On February 13, 2023, the
film Full River Red cultural and creative
surrounding crowdfunding project was launched.
Soon, netizens around the shelves complained about
"hell", like "around Qin Hui". For example, two
"Prime Minister's Tongling" incense expanding
stones based on the "Qin Hui Token" were named
"Yaoqin" and "Qingmei", which were the names of
the two female singers who died tragically in Qin
Hui's hands. In addition, a creative hourglass that
turns cherry red easily reminds people of the "Storm
Pavilion" where Yue Fei was wrongly killed. In
addition, unlocking Qin Hui's Q bookmarks in Fulili
has become a point of roast. On February 14, with
the relevant queries on the popular search, the film
Full River Red officially released a statement of off
shelf: "The crowdfunding activities of derivatives
around the film Full River Red have a deviation
from some netizens' understanding of the original