Analysis of ZEEKR New Energy Vehicle Marketing Strategy

Lixuan Mai

Management School, ShenZhen University, ShenZhen, China

Keywords: ZEEKR, Marketing Strategy, New Energy Vehicle.

Abstract: China's automotive industry is developing rapidly, due to the establishment of China's "carbon peak and

carbon neutrality" goals and the green transformation of energy. And nowadays China in automotive industry

is one of the world’s leading countries. Many new energy vehicle companies emerged like BYD, Ideal, NIO

and so on. Traditional Internet giants such as Baidu, Huawei, Tencent and Alibaba also entered the field of

new energy vehicles. This report chooses the ZEEKR new energy vehicle brand as an example to analyze the

marketing strategy of new energy vehicles, using the PEST model and 4P theory. This article finds that

ZEEKR’s marketing strategy has problems such as limited product variety, low brand awareness, unclear

market positioning, the lacking in public relations and crisis management capabilities and the insufficient

after-sales service capabilities. Based on this, suggestions are given to refine the market, enrich product types,

improve public relations and crisis management capabilities, enhance brand image, enhance after-sales service

quality, and enhance consumer satisfaction.

1 INTRODUCTION

Zhejiang ZEEKR Intelligent Technology Co, Ltd.

(referred to as ZEEKR) was established in March

2021. As a technology company driven by

intelligence, digitization, and data-driven intelligent

travel, ZEEKR adheres to the concept of user oriented

enterprises, focuses on the research and development

of forward-looking technology for intelligent electric

travel, builds a technology ecosystem and a user

ecosystem, and takes "co creating the ultimate

experience of travel life" as its mission. From product

innovation, user experience innovation to business

model innovation, ZEEKR is committed to bringing

users the ultimate travel experience. As a new

intelligent pure electric brand under Geely Holding

Group, ZEEKR is backed by Geely Group and has

almost all of Geely Group's highest quality new

energy sector assets, with a complete car

manufacturing system.China's new energy vehicles

have developed rapidly , which is a global

leader(Wang, 2024).As a new emerging brand of new

energy vehicles in China, ZEERK's marketing

strategy focuses on user operation, but there are also

certain problems such as single product types,

improper public relations and crisis management, and

https://orcid.org/0009-0001-0644-074X

poor after-sales service. This article will use methods

such as the pest model and 4P theory to analyze the

current situation of ZEERK's company, help the

enterprise optimize its marketing strategy, improve its

market share and brand recognition, and provide

relevant enterprises with reference marketing

experience to help the development of the new energy

vehicle industry.

2 THE DEVELOPMENT STATUS

OF NEW ENERGY VEHICLES

IN CHINA

Against the background of the "carbon neutrality,

carbon peak" goal and the efforts of various sectors in

China, the development speed of new energy vehicles

in China has exceeded expectations, and various

independent brands have emerged(Tang, 2022 ).

China's new energy vehicles are leading the world.

With the support of national policies, breakthroughs

in core technologies such as batteries, motors, and

electronic controls, and the nationwide promotion of

charging infrastructure, China's new energy vehicles

have entered a stage of rapid development. The

Mai, L.

Analysis of ZEEKR New Energy Vehicle Marketing Strategy.

DOI: 10.5220/0012960400004508

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence (EMITI 2024), pages 609-616

ISBN: 978-989-758-713-9

609

Figure 1: Sales volume and market share of new energy vehicles in China Source: National Bureau of Statistics of China.

https://www.stats.gov.cn/.

continuous breakthroughs in charging technology and

battery technology have largely solved consumer

anxiety about mileage and range, and increased

consumer acceptance of new energy vehicles. At the

same time, with the economies of scale, the cost of

new energy vehicles gradually decreases, and lower

product prices stimulate consumer desire to purchase.

Therefore, the sales of new energy vehicles in China

have shown explosive growth in the past four years.

As shown in Figure 1, the market share of new energy

vehicles in China has doubled from 2020 to 2022. In

2023, the sales of new energy vehicles in China were

9.495 million units, which is nearly 7 times the sales

in 2020. This shows that the development of new

energy vehicles in China is very rapid.

3 PEST ANALYSIS OF EXTERNAL

ENVIRONMENT

3.1 Political Environment

As a pillar industry in China at this stage, automobile

manufacturing plays an unparalleled role in the

development of China's economy. With China's need

for the development of advanced manufacturing

industry, adhering to the sustainable development

concept of green environmental protection and the

innovation-driven strategy, the low-carbon

transformation of energy has strengthened the

development path of China's new energy

vehicles(Gong, 2024). By developing new energy

vehicles and firmly grasping the initiative of

automobile development, it can not only enhance

international competitiveness, reduce environmental

pollution and energy consumption, but also promote

the optimization of energy structure and the

transformation of green and low-carbon

economy(MA; LIU; CHEN; WANG; ZHAO; HE ;

XU; ZHANG; ZHANG, 2018).Therefore, China has

promulgated a series of policies to support the

development of the new energy vehicle industry, such

as subsidies, exemption from purchase tax, and the

adoption of new energy buses as a new means of

public transportation.

3.2 Economic Environment

According to data from the National Bureau of

Statistics of China, China's gross domestic product

and per capita gross domestic product have continued

to grow in recent years, with steady growth in China's

three major industries. As shown in Figure 2, in 2020,

China's gross domestic product exceeded 100 trillion

yuan, and in 2022, it exceeded the threshold of 120

trillion yuan. From 2013 to 2022, China's gross

domestic product (GDP) increased from 59.3 trillion

yuan to 121 trillion yuan, doubling in the past decade.

As shown in Figure 3, the per capita disposable

income of Chinese residents has been increasing year

by year. After experiencing the resumption of

production and work due to the epidemic, the growth

rate of per capita disposable income has increased.

Against the backdrop of economic difficulties in the

global post pandemic era, the Chinese economy has

33,11 50,7 77,4 125,6 120,6 136,7 352,1 688,7 949,5

1,346

2,087

2,691

4,473

4,68

5,4

13,401

25,6

31,6

100

200

300

400

500

600

700

800

900

1000

2015 2016 2017 2018 2019 2020 2021 2022 2023

Sales (in thousands) Market Occupation Rate (%)

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610

Figure 2: China's Gross Domestic Product and Per capita Gross Domestic Product Data Source: National Bureau of Statistics

of China.

Figure 3: Source of per capita disposable income data for Chinese residents: National Bureau of Statistics of China.

shown strong resilience and momentum, and the

Chinese new energy vehicle market will have good

development prospects.

3.3 Social Environment

As the most populous country in the world, China has

a huge consumer demand and is the world's largest

consumer of automobiles. With the liberalization of

China's fertility policy, the need for family travel has

increased the demand for cars. Because the exhaust

emissions of traditional oil trucks will affect people's

health and cause air pollution, people's pursuit of a

healthy life and the transformation of consumption

concepts, so people are more willing to choose green

and environmentally friendly travel methods. With

the rise of oil prices, it is more economical to choose

new energy vehicles. Therefore, China's new energy

vehicles have huge market potential.

59,3

64,36

68,89

74,64

83,2

91,93

98,65

101,36

114,92

120,47

126,06

4,35

4,69

4,99

5,38

5,96

6,55

7,008

7,18

8,14

8,57

8,94

100

120

140

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

China’s Gross Domestic Product (in Trillions of Yuan)

China’s GDP per Capita (in Ten Thousand Yuan per Person)

5000

10000

15000

20000

25000

30000

35000

40000

45000

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Disposable income per capita(yuan） Growth rates(％)

Analysis of ZEEKR New Energy Vehicle Marketing Strategy

611

3.4 Technical Environment

New energy vehicles have very strong market

prospects. Not only are there many new energy

vehicle brands, they have also attracted the

participation of traditional car brands. The market

competition is extremely fierce. For example,

traditional car companies such as Mercedes-Benz,

BMW, Audi, etc. have launched their own new

energy vehicles to seize the new energy vehicle

market. In the future, Audi will also be fully

electrified. New energy vehicle companies such as

Tesla, NIO, Ideal, Xpeng, and BYD are gradually

carving up the market, and technology companies

such as Baidu, Huawei, and Xiaomi are also entering

the field of new energy vehicles. In such a fiercely

competitive new energy vehicle market, if you want

to win the favor of consumers and have a place in the

market, you must master core technologies. The core

components of new energy vehicles are: motor,

battery, and electronic control. If the internal

combustion engine is the heart of traditional oil

vehicles, then the motor is the heart of new energy

vehicles. In terms of motor technology, China's new

energy vehicle motor technology is in a leading

position in the world. Most Chinese car companies

use permanent magnet synchronous motors, which

have high speed, fast cooling, safe and reliable

operation, easy maintenance, and high energy

utilization efficiency. Higher characteristics. In terms

of battery technology, the cruising range and charging

speed of new energy vehicles have been criticized,

which is also an important reason why many

consumers are unwilling to consume. Therefore,

many new energy vehicle companies have worked

hard on batteries, and the energy density, safety, and

charging speed of batteries have been greatly

improved(Pu, 2022). For example, CATL's Kirin

Battery, as its newly launched lithium iron phosphate

battery, can achieve a system energy density of

250Wh/kg when using a ternary system(Wan, 2024).

The ZEEKR 007 equipped with this battery has a

CLTC comprehensive operating range of up to

870km. , the maximum charging rate is 4C, it can be

charged from 10% to 80% in only 15 minutes, and the

battery life can be increased by 210km after five

minutes of charging. Tesla’s previous battery

spontaneous combustion accident caused many

consumers to worry about the safety of new energy

vehicles. Therefore, in addition to improving battery

performance, many manufacturers are also actively

innovating in battery safety: for example, the NTP

developed by ZEEKR has no heat spread. Non-fire

technology, cloud monitoring of battery status,

automatic early warning, and millisecond-level

power outage to effectively prevent fires. BYD's

blade batteries have passed rigorous tests such as

extrusion, oven temperature, water immersion, and

overcharging, redefining battery safety(Chen, 2024),

(Luo, 2022). In addition to charging technology,

battery replacement technology is also continuing to

develop. For example, NIO's battery swapping

technology allows the car's battery to be replaced in

about 5 minutes through a battery swapping station,

just like refueling at a gas station, which solves the

problem of range anxiety to a large extent. In terms of

electronic control technology, my country's degree of

autonomy in the field of electronic control lags

significantly behind that of motors and batteries. This

is mainly due to the core components of electronic

control such as the core power semiconductor IGBT

in the MCU and the voltage on the BMS integrated

circuit board. Key components such as acquisition

chips are mostly controlled and monopolized by

foreign companies such as Infineon, ON

Semiconductor, Mitsubishi, Maxim, Texas

Instruments and NXP, which has led to our over-

reliance on foreign suppliers(Chen, 2024),(Luo,

2022).

4 THE CURRENT SITUATION

AND EXISTING PROBLEMS OF

ZEERK NEW ENERGY

VEHICLE MARKETING

4.1 ZEERK New Energy Vehicle

Marketing Status

4.1.1 Products Status

Compared to companies such as NIO, Xiaopeng, and

BYD, the current number of products of ZEEKR is

relatively small. Currently, there are only four models

available for sale, namely the ZEEKR 001, ZEEKR

007, ZEEKR 009, and ZEEKR X. These cars are

positioned as luxury electric hunting coupes, luxury

electric sedans, native luxury MVPs, and new luxury

compact SUVs. The product positioning of ZEEKR

Automobile mainly focuses on the high-end

intelligent electric vehicle market. It is committed to

providing users with excellent performance,

intelligent driving experience, and high-quality

driving experience. The differentiation strategy of

ZEEKR Automobile for different vehicle models and

market demands.

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4.1.2 Price Status

The price range of ZEEKR's new energy vehicles is

relatively large. At present, ZEERK mainly focuses

on the mid to high end market. As a compact SUV,

the ZEEKR X has a suggested retail price range of

189800 to 229800 yuan. As a mid size car, the

suggested retail price of ZEEKR 007 ranges from

209900 to 29000 yuan. The starting price of the pure

electric hunting sports car model ZEEKR 001 is

269000 yuan, with the highest configuration version

priced at 329000 yuan. The starting price of its high-

performance version ZEEKR 001FR is 769000 yuan.

As a large luxury pure electric MPV, ZEEKR 009 has

a starting price of 500000 yuan. ZEEKR automobiles

meet the needs of consumers from economy to luxury

by offering products in different price ranges. At the

same time, ZEEKR automobiles also focus on

product performance and configuration, striving to

provide the most competitive products within their

respective price ranges. Satisfy consumers with

different purchasing power through product and

pricing differentiation.

4.1.3 Channel Status

The status of the ZEEKR’s channel is robust and

positive. It has expanded rapidly with its incredible

"ZEEKR ‘s speed" and has established numerous

stores in major cities, and the number is still growing.

The brand not only covers first - and second-tier cities,

but also actively sinks the market and expands its

influence. At the same time, ZEEKR pays attention to

improving the quality of service, adopts the direct

business model to ensure a high standard of service

experience, and invests resources in the construction

of a charging and replenishment system. These

initiatives give ZEEKR a competitive edge in the

market and provide a strong guarantee for achieving

sales volume and brand targets.

4.1.4 Promotion Status

From the perspective of promotion strategies,

personal selling, exhibition marketing, advertising,

and public relations are the main promotion methods

for new energy vehicles. Among them, advertising

and exhibition marketing play an important role.

Many car companies invest large amounts of money

every year in advertising and opening exhibitions,

ZEEKR is no exception. ZEEKR implements the

principle of “no one can be left behind” when

choosing distribution channels. Since it is difficult to

significantly increase the lead conversion rate of each

channel, it can only increase the distribution channels

as much as possible. In 2022, ZEEKR’s online

channel investment budget accounted for 51% of the

total marketing budget, and it rose to 57% in the first

half of 2023. The investment strategy has changed

from the ‘casting net’ in 2021-2022 to the ‘effect type’

in 2023. In addition, ZEEKR also promotes online

platforms and launches digital service experiences.

ZEEKR Auto actively uses online channels such as

official websites, social media and e-commerce

platforms for promotion and sales. Attract the

attention and purchase of potential consumers by

publishing product information, promotions, user

reviews and other content. By providing digital

service experience, such as virtual test drive, online

car purchase, intelligent after-sales service, etc. These

digital services not only improve consumers' car

buying experience, but also improve sales efficiency.

F1 drivers themselves have great commercial

value.ZEEKR invites F1 drivers to endorse the brand

for promotion, which can bring great support to

ZEEKR 's brand influence. In addition, ZEEKR also

stimulates consumer purchases through limited-time

benefits, upgrade replacement benefits and annual

event marketing.

4.2 Problems in the Marketing of

ZEEKR New Energy Vehicles

4.2.1 Few Product Categories, Low Brand

Awareness and Unclear Market

Positioning

From a product strategy perspective, ZEEKR has a

single product type, with only four cars currently on

sale. According to retail data from the China

Association of Automobile Manufacturers in 2023,

five of the top 10 models in terms of sales are mid to

large-sized SUVs, indicating that Chinese new energy

vehicle consumers have a clear preference for SUVs

and car sizes(Ma, 2023). However, none of the

ZEEKR models available for sale are mid to large-

sized SUVs, and only the compact SUV ZEEKR X is

available for sale. The brand awareness of ZEEKR is

relatively low. Although ZEEKR New Energy

Vehicles, as a new intelligent pure electric brand

under Geely Holding Group, has certain technical

strength and innovation ability, it has not yet

accumulated sufficient popularity and reputation in

the market as an emerging brand. This results in many

consumers having limited understanding of the Jike

brand, and may even feel unfamiliar with it, leading

to a preference for traditional well-known brands

when choosing new energy vehicles. ZEEKR new

Analysis of ZEEKR New Energy Vehicle Marketing Strategy

613

energy vehicles seem to have not yet formed a clear

strategic direction in market positioning. ZEEKR new

energy vehicles position themselves as high-end

brands, but their positioning has not been well

highlighted and strengthened in actual market

promotion. It attempts to compete with high-end

electric vehicle brands such as Tesla, but its price and

product characteristics seem to be closer to the mid to

low end market. The unclear positioning has led to

confusion in consumer perception of the brand,

making it difficult to form a stable brand image.

4.2.2 Public Relations and Crisis

Management Capabilities Need to Be

Improved

From the perspective of product strategy, ZEEKR has

a single product type, and only four cars are currently

on sale. According to the retail data of the Passenger

Association in 2023, five of the top 10 models sold

are medium and large SUVs. It can be seen that

Chinese new energy vehicle consumers have obvious

preferences for SUVs and car sizes. ZEEKR does not

have a medium and large SUV on sale, and only the

compact SUV ZEEKR X is on sale. ZEEKR's brand

awareness is relatively low. Although ZEEKR, as a

new intelligent pure electric brand under Geely

Holding Group, has certain technical strength and

innovation ability, it has not yet accumulated enough

popularity and reputation in the market because of its

emerging brand. As a result, many consumers have

limited understanding of the ZEEKR brand and may

even feel unfamiliar with it, so they prefer traditional

well-known brands when choosing new energy

vehicles. It seems that ZEEKR new energy vehicles

have not yet formed a clear strategic direction in

market positioning. ZEEKR new energy vehicles

have positioned themselves as high-end brands, but

their positioning has not been well highlighted and

strengthened in the actual market promotion. It tries

to compete with high-end electric vehicle brands such

as Tesla, but its price and product characteristics seem

to be closer to the low-end market. This unclear

positioning leads to the confusion of consumers'

cognition of the brand, and it is difficult to form a

stable brand image.

4.2.3 Public Relations and Crisis

Management Capabilities Need to Be

Improved

In recent years, ZEEKR has repeatedly reported

negative news in its marketing activities, such as false

advertising and product quality issues, which have

caused significant damage to the brand image.

ZEEKR has also exposed some issues during the sales

process. Consumers have complained about ZEEKR's

failure to fulfill sales commitments and concealing

true information. These issues not only harm the

interests of consumers, but also seriously affect

ZEEKR's reputation. ZEEKR failed to provide clear

solutions and compensation measures in a timely

manner when handling these complaints, further

escalating consumer dissatisfaction. In addition, the

ZEEKR 001 model, as the brand's flagship product,

encountered doubts and complaints from consumers

in the early stages of its launch. Some car owners

have reported that their vehicles have issues such as

false mileage and high power consumption, which

have been widely discussed on social media and

online forums, and have had a negative impact on

ZEEKR's brand image. ZEEKR's initial response to

such issues was not prompt and transparent enough,

leading to further deepening consumer doubts.

ZEEKR's performance in public relations and crisis

management has not been satisfactory, failing to

respond and resolve these issues in a timely and

effective manner, further exacerbating consumer

questioning and distrust of the brand.

4.2.4 Insufficient After-Sales Service

Capability

There are a series of problems with ZEEKR's after-

sales service, the most prominent of which is the slow

service response. When the vehicle fails or needs to

be repaired, it often takes a long time to get a response,

which not only increases the time cost of the car

owner, but also seriously affects their overall

evaluation of after-sales service. In addition, the

professional ability of some ZEEKR after-sales

personnel is insufficient, and they do not have a deep

understanding of the technical problems and

maintenance solutions of vehicles, resulting in the

inability to give accurate answers or effective

solutions, and sometimes even misleading car owners.

At the same time, ZEEKR's after-sales service

process is also irregular. The process is not clear and

the links are tedious, which brings a lot of

inconvenience to car owners. The supply of

accessories is also worrying. The launch of new

models and rapid changes in the market have led to

the unstable supply of some accessories, and owners

often have to wait for a long time for maintenance.

What's more serious is that some car owners report

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that the attitude of after-sales service personnel is not

friendly and professional enough, lack patience and

empathy, unable to actively solve problems, and even

shirn and perfunctory. This attitude seriously affects

the overall feeling of ZEEKR after-sales service.

5 SUGGESTIONS FOR

OPTIMIZING THE

MARKETING STRATEGY OF

ZEEKR NEW ENERGY

VEHICLES

5.1 Refine the Market and Enrich

Product Types

Market positioning, brand awareness, and segmented

products are crucial for marketing. In the era of

informatization and digitization, ZEEKR can use big

data models to conduct comprehensive and multi-

level investigation and analysis of consumer age,

gender, consumption ability, purchase intention,

purchase preference, and other aspects. Finally,

according to the survey results, product research and

production can be carried out, which can accurately

meet market demand. ZEEKR can launch models

with different styles and functions for different

consumer groups. For example, for consumers who

pursue luxury and comfort, ZEEKR can launch more

high-end and comfortable sedans or SUVs; For

consumers who value sporty performance and driving

experience, ZEEKR can launch more dynamic and

handling models. At the same time, ZEEKR can also

consider launching customized services, providing

customized vehicle configuration and interior design

according to the personalized needs of consumers,

further meeting their personalized needs. Faced with

consumers who have a demand for intelligent driving,

ZEEKR can increase investment in technology

research and development, introduce intelligent

driving technology, and keep up with market

trends(Chi, 2023).

5.2 Improve Public Relations and

Crisis Management Capabilities,

Enhance Brand Image

As a high-end new energy vehicle brand, ZEEKR

needs to take a series of measures to enhance its brand

image and enhance its public relations and crisis

management capabilities. First of all, it is very

important to establish a professional public relations

team, which should have rich experience and

professional quality, be familiar with industry trends,

understand consumer psychology, and have excellent

communication and adaptability. Secondly, formulate

a perfect public relations strategy to enhance brand

awareness and reputation by participating in industry

activities, holding brand activities and carrying out

media cooperation. At the same time, establish a

sound crisis early warning system, formulate a

detailed crisis response plan, ensure that the crisis can

be responded quickly and effectively, and strengthen

communication with the media and the public, release

authoritative information in a timely manner, and

eliminate misunderstandings and doubts. In addition,

ZEEKR needs to further clarify the brand positioning,

highlight the core values, and create a competitive

brand image through high-quality products,

innovative technologies and services. Improve

product quality and service level, strengthen the

construction of after-sales service system, and meet

the needs of consumers. Use advertising, publicity,

sponsorship and other ways, combined with new

media platforms such as social media and short

videos to strengthen brand communication and

promotion, and establish interaction and contact with

young consumers. Finally, actively participate in

social public welfare activities to show the corporate

sense of social responsibility and responsibility, so as

to further enhance the brand image and enhance

consumers' sense of identity and belonging to the

brand.

5.3 Improve the Quality of After-Sales

Service and Enhance Consumer

Satisfaction

After sales service is also a very important part of

marketing strategy. Improving the quality of after-

sales service can enhance consumer satisfaction and

improve brand image. Firstly, establish a more

comprehensive after-sales service system. This

includes establishing a professional after-sales

service team, providing 24-hour service support, and

ensuring that users can receive timely and

professional answers and assistance when

encountering problems. At the same time, optimize

service processes, improve service efficiency, shorten

user waiting time, and make users feel ZEEKR's

emphasis and dedication to after-sales service.

Secondly, enhance the professional competence and

service awareness of service personnel. ZEEKR can

provide regular training and education to help service

personnel acquire more product knowledge and

Analysis of ZEEKR New Energy Vehicle Marketing Strategy

615

service skills, and improve their problem-solving

abilities. At the same time, strengthen the service

awareness of service personnel, make them always

guided by user needs, and sincerely provide help and

services to users. Furthermore, strengthen

communication and interaction with users. ZEEKR

can collect user feedback and suggestions through

various channels, and timely understand user

satisfaction and needs for after-sales service. In

response to the issues and shortcomings reported by

users, ZEEKR should actively improve and optimize

to ensure that after-sales service can meet the

expectations and needs of users. In addition, ZEEKR

can also consider launching some value-added

services, such as regularly providing users with

vehicle maintenance reminders, fault warnings, and

other services, so that users can feel the care and

attention of Extreme Krypton for vehicle use. These

value-added services can not only improve user

satisfaction and loyalty, but also increase the

reputation and influence of the ZEEKR brand. Finally,

ZEEKR can also learn and draw on advanced after-

sales service experience and technology through

cooperation and communication with other excellent

enterprises, and continuously improve its after-sales

service level. At the same time, ZEEKR can also pay

attention to industry dynamics and technological

development trends, timely introduce new service

concepts and technical means, and provide users with

a more efficient and convenient after-sales service

experience.

6 CONCLUSION

In summary, this article analyzes the marketing

strategy of ZEEKR new energy vehicles and finds

that there are certain problems in their product types,

after-sales service, brand public relations, and crisis

management. Suggestions for addressing these issues:

refine the market and enrich product types; Improve

public relations and crisis management capabilities,

enhance brand image; Improve the quality of after-

sales service and enhance consumer satisfaction. I

hope to further optimize ZEEKR's marketing strategy

for new energy vehicles, in order to increase

ZEEKR's market share and brand recognition, and

also provide relevant enterprises with reference

marketing experience to help the development of the

new energy vehicle industry.

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