Overview of Best Communication Practices in Inclusive Spaces for
People with Disabilities: A Qualitative Study in Portuguese-Speaking
Countries
Francisca Rocha Lourenço
a
, Rita Oliveira
b
and Oksana Tymoshchuk
c
Universidade de Aveiro, Campus Universitário de Santiago, Aveiro, Portugal
Keywords: Inclusive Spaces, Communication Practices, Inclusion, People with Disabilities, Portuguese-Speaking Countries,
Accessibility, Qualitative Study, Best-Practices.
Abstract: The inclusion of People with Disabilities (PwD) is still a challenge in Portuguese-Speaking Countries (PSC),
requiring continuous efforts to ensure their full participation in society. The goal of this study was to identify
and understand the best communication practices adopted and recognised by Inclusive Spaces (IS) in PSC,
aiming to contribute to the promotion of inclusion of PwD. Using a qualitative approach, 16 semi-structured
interviews were conducted with representatives of various IS in Portugal, Brazil and Angola. The results
highlighted a set of communication practices applied in different contexts, including inclusive communication,
use of social media and sharing of real-life testimonies, as practices that strengthen public engagement and
the dissemination of the services offered by IS. Strategies such as the creation of inclusive and accessible
content and the use of channels, such as websites and face-to-face events, were highlighted for their ability to
increase the visibility of spaces, reach wider audiences, and reinforce their role in society. The findings
emphasise the importance of effective communication in strengthening IS and ensuring that their services
reach PwD. By outlining a set of good practices, this study provides initial guidelines for improving
communication in IS, contributing to the promotion of inclusion of PwD.
1 INTRODUCTION
The inclusion of People with Disabilities (PwD) is
still a challenge in Portuguese-Speaking Countries
(PSC), requiring continuous efforts to ensure their
full participation in society (Bennett, 2020).
PwD, their families and caregivers still face social
challenges such as stigma, exclusion, lack of
opportunities, difficulties in accessing support,
information and accessible resources, as well as
physical, digital and communicational barriers in
environments that are not adapted to their needs
(Hung, et al., 2021, WHO, 2011).
Inclusive spaces for people with disabilities are an
asset in promoting their autonomy, digital and social
inclusion, and quality of life, as they provide support
and help them overcome multiple challenges (Hung
et al., 2021).
a
https://orcid.org/0000-0003-0214-3008
b
https://orcid.org/0000-0001-6041-9469
c
https://orcid.org/0000-0002-7225-0725
According to Palatna (2019), an inclusive space is
a human environment that provides conditions for the
inclusion of all people, in the different domains of
society, by eliminating any barriers and considering
people’s diversities. These environments are
designed and adapted to be accessible and usable by
all people, regardless of their physical, sensory or
cognitive abilities, where PwD can be understood,
respected, supported and feel included and integrated
in the community, encouraging active social
participation, integration, community involvement
and a sense of belonging, with equal opportunities -
essential factors for the well-being and quality of life
of PwD, and without architectural and social barriers.
(Rocha Lourenço, Oliveira & Tymoshchuk, 2024;
Hung et al., 2021; BDU, 2024).
In this context, inclusive spaces can take
different forms and have various purposes, covering
a wide range of institutions or organisations that
850
Rocha Lourenço, F., Oliveira, R. and Tymoshchuk, O.
Overview of Best Communication Practices in Inclusive Spaces for People with Disabilities: A Qualitative Study in Portuguese-Speaking Countries.
DOI: 10.5220/0013318500003911
Paper published under CC license (CC BY-NC-ND 4.0)
In Proceedings of the 18th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2025) - Volume 2: HEALTHINF, pages 850-858
ISBN: 978-989-758-731-3; ISSN: 2184-4305
Proceedings Copyright © 2025 by SCITEPRESS Science and Technology Publications, Lda.
promote the inclusion of PwD, including, for
example: Disability Support Associations, which
offer specific social support and resources; ICT
(Information and Communication Technologies)
and Digital Inclusion Resource Centres, which
provide adapted technology and digital training; and
Social Inclusion Support Centres, focused on
integration and inclusion in community settings.
Other settings include, for example, Disability
Education and Rehabilitation Cooperatives, which
combine education and support services; Medical
and Rehabilitation Centres, which offer clinical and
therapeutic interventions; and Technology and
Innovation Centres, which develop inclusive
technological solutions. The diversity of these
institutions reflects the multiplicity of approaches
and services required to respond to the complex and
varied needs of PwD.
As well as eliminating physical and digital
barriers and facilitating the overcoming of challenges,
these spaces function as support networks that
recognise the needs of PwD and their families and
caregivers, and offer personalised support, resources
and services that facilitate the provision of care and
promote the development of skills and autonomy
(Rocha Lourenço, Oliveira & Tymoshchuk, 2024).
By creating support networks, promoting autonomy,
the exchange of knowledge and active participation in
society, inclusive spaces play a key role in building a
more inclusive society. In this way, they contribute
significantly not only to inclusion, but also to
improving the autonomy, accessibility, independence
and quality of life of PwD (Rocha Lourenço, Oliveira
& Tymoshchuk, 2023), allowing them to interact with
other people, participate in everyday activities,
explore new learning and leisure opportunities, access
various sources of information, establish contacts,
exchange information and knowledge, and broaden
relationships and horizons in the same way as the
non-disabled population (Godinho, 1999).
However, for these spaces to effectively fulfil
their purpose, it is essential that their services and
activities are adequately disseminated, through
effective communication practices that ensure the
visibility of the services offered, reach PwD, their
families and caregivers, and facilitate access to these
resources. This promotes their participation and
integration into society and increases the impact of
these spaces in building a more inclusive society
(Rocha Lourenço, Oliveira & Tymoshchuk, 2024).
Communication plays a fundamental role in
creating and maintaining inclusive spaces, as it is
through communication that information and services
reach the target audience (Serrat, 2017). Without
strategic communication, PwD, their families and
caregivers may not be aware of the opportunities
available to them, limiting their access to resources
aimed at improving their quality of life.
Given this, it is clear that it is important to
investigate the communication practices that have
been adopted and that inclusive spaces consider
relevant and impactful.
The goal of this study is to identify and understand
the best communication practices adopted by
inclusive spaces in PSC, the context in which they are
applied and how they can contribute to broadening
the reach of these spaces. By understanding this, it is
intended to provide a comprehensive overview of the
communication approaches adopted, which can help
improve the communication strategies of various
spaces, ensuring that more PwD are aware of and
have access to the resources available, thus
strengthening the support network and contributing to
the promotion of a more informed and inclusive
society.
2 METHODOLOGY
2.1 Study Approach
This study adopted a qualitative and exploratory
approach to understanding communication practices
in inclusive spaces.
For this purpose, sixteen semi-structured
interviews were conducted with representatives of
various inclusive spaces. These interviews provided
an in-depth insight into the participants' perspectives,
experiences and understanding of this topic.
2.2 Participants
Participants were intentionally selected according to
criteria that ensured a diverse and comprehensive
representation, including: i) inclusive spaces; and ii)
spaces from different sectors (education, health and
technology); and iii) spaces from different
geographical areas of the PSC Community.
Sixteen participants were interviewed,
representing inclusive spaces located in Portugal (13),
Brazil (2), and Angola (1). The table below shows the
distribution of the participants according to the
different types of inclusive spaces represented in the
study.
Overview of Best Communication Practices in Inclusive Spaces for People with Disabilities: A Qualitative Study in Portuguese-Speaking
Countries
851
Table 1: Distribution of participants according to the type
of inclusive spaces they represent.
Inclusive Space Type
Number of
p
artici
p
ants
Disabilit
y
Su
pp
ort Associations 5
Resource Centres for Di
g
ital Inclusion 2
ICT Resource Centre 2
Social Inclusion Support Centre 1
Cooperative for the Education and
Rehabilitation of People with
Disabilities
1
Medical and Rehabilitation Centre 1
Technolo
gy
and Innovation Centre 1
Telecommunications Compan
y
1
Assistive Technology and Occupational
Performance Laborator
y
1
Su
pp
ort Product Develo
p
e
r
1
2.3 Instruments
A semi-structured interview script was developed to
conduct the interviews with the representatives of
each space. This script included seventeen open-
ended questions, which allowed in-depth answers to
be obtained about the characterisation of the space,
the characterisation of the team, the target audience,
and the communication strategies adopted.
This instrument was subjected to a pilot test and
subsequently refined based on feedback to improve
its reliability and validity. The interviews were
conducted by the researchers, ensuring consistency in
data collection.
2.4 Procedures
Four of the interviews were conducted face-to-face,
in the spaces themselves, while the remaining twelve
were conducted online. Each interview lasted an
average of around an hour.
All participants were informed about the goal of
the study and signed an informed consent form,
allowing the interview to be recorded for data
collection and analysis.
2.5 Data Collection and Analysis
To collect the data, all interviews were audio-
recorded and subsequently fully transcribed. These
transcripts were imported into NVivo qualitative data
analysis software, where all the data was managed
and coded, based on the following categories: i)
characterisation of the space (objectives and services
provided); ii) characterisation of the space's team; iii)
characterisation of the target audience; iv)
characterisation of the communication strategies,
content and media adopted.
The codes were grouped into broader themes and
recurring response patterns were identified, providing
valuable insights not only into the communication
practices adopted, but also into other factors that may
influence these practices.
3 RESULTS
For a better understanding of the results relating to
communication practices, first the main results
relating to the characterisation of spaces in general
(goals, services provided, products offered) and their
teams and target audiences will be presented.
3.1 Strategic Goals of the Inclusive
Spaces Interviewed
The analysis of the interviews revealed that the main
strategic goal of inclusive spaces is to support and
intervene with PwD. 75% of the spaces highlighted
that their main focus is to provide personalised
support that fosters autonomy and active participation
in society. For example, one of the participants said:
‘Our main goal is to create opportunities for PwD to
feel included and valued in different contexts of daily
life.’
Other strategic goals identified were: training
initiatives for caregivers, professionals and PwD
(identified by 50% of spaces); assessment and
intervention services (44%); research and
development (25%), promotion of the rights of PwD,
and development of partnerships (19%).
3.2 Services Provided
The spaces offered a variety of services to support
inclusion and accessibility. The most common
services included qualification and capacity building
(81 per cent), with a focus on promoting autonomy
and improving the quality of life of PwD. Other
frequently mentioned services were assessment and
provision of support devices (56%) and training for
professionals and caregivers (50%).
3.3 Team Characterisation
The composition of the teams in the inclusive spaces
interviewed reflects an interdisciplinary approach,
which is essential to meet the diverse needs of PwDs.
The most represented professionals include: special
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education teachers (38%), psychologists (31%), and
administrative assistants and other support staff, such
as general service managers, drivers and assistants
(38%). Other professionals include social workers,
engineers, occupational therapists, physiotherapists,
marketing and communication technicians, trainees
and rehabilitation nurses.
3.4 Type of Audience
The annual estimate of the different spaces
interviewed varies between 25 people and 1100, with
the most common range being between 25 and 60
people accompanied per year (by 25 per cent of the
participants). The most common type of disability is
neurodevelopmental disorders (50 per cent).
However, people with amputations, hearing
impairment, speech and communication impairment,
motor impairment, neuromotor impairment,
intellectual or cognitive impairment, visual
impairment, congenital diseases or malformations,
neurological diseases and sequelae, elderly people,
dyslexia and injuries are also assisted.
3.5 Target Audience
The inclusive spaces participating in the study
identified multiple target audiences for their
communication actions, highlighting the importance
of targeting information and actions at different
groups that directly or indirectly influence the
inclusion of PwDs. Among the main target audiences,
the following stand out: PwD (63%), family members
and caregivers (50%) (‘Our main focus is to reach out
to PwD and their caregivers, making sure they know
they can count on us for technical support and
training’), health and education professionals (44%),
the community in general (44%), partner institutions
and organisations (31%), and pupils and children
(25%).
3.6 Communication Goals
The communication goals that the participants
mentioned during the interviews are broad and reflect
the need to reach different audiences. Among the
most prominent is disseminating the space and the
services offered by the spaces (56%) (‘our main goal
is to let people know that we are here to support and
that our services are available’); reaching out to PwD
or caregivers/family members (38%); and networking
(31%).
3.7 Best Communication Practices
Table 2: Synthesis of the answers to the interview questions
on communication strategies and practices.
Topics addressed in the
interviews
Communication strategies
and practices adopted
(answers)
i) strategies or
characteristics should
have a communication
campaign to effectively
promote the adoption of
an inclusive space
Use a website as a
communication tool
Present real
cases/testimonies of real
eople
Use appealing
communication
Use inclusive
communication
Use video as
communication conten
t
Use social media to
communicate
ii) types of content,
media or strategies that
participants consider to
be most impactful for the
public
Presenting real
cases/people's testimonies
Share videos on social
media
Promote training and
inclusion programmes
Use informal
communication (word of
mouth)
Sharing their daily work on
social media
iii) suggestions of
impactful strategies for a
campaign to promote an
inclusive space
Create appealing and
impactful conten
t
Reaching caregivers
Organise and participate in
dissemination events in
schools and organisations
Use inclusive
communication (simple and
attractive to everyone)
Distributing flyers
Use informal
communication (word of
mouth)
Provide up-to-date and
detailed information via a
website
Present real
cases/testimonies of people
Use accessibility resources
Use social media to
disseminate information and
promote activities and
events
Produce and disseminate
p
romotional videos
Know the target audience
Produce and disseminate a
television campaign
Collaboration between spaces
Form partnerships
Overview of Best Communication Practices in Inclusive Spaces for People with Disabilities: A Qualitative Study in Portuguese-Speaking
Countries
853
Table 2: Synthesis of the answers to the interview questions
on communication strategies and practices. (cont.)
iv) communication
practices mentioned by
the participants in their
answers to other
questions which,
according to them, have
proved effective and
generated positive results
in terms of impact
Use of social media
Disseminate relevant
information through the
p
ress
Send frequent e-mail
newsletters
Use inclusive
communication
Use accessibility resources
Share the support products
available in inclusive spaces
on social media
Provide a link to the website
on social media
Disseminate the work
carried out in the inclusive
space on social media
Disseminate the services
p
rovided on social media
Disseminate actions and
p
rojects on social media
Participate in scientific
events
Disseminate to companies
and institutions
Disseminate to schools and
universities
At the end of the interviews, the participants were
asked three questions in order to survey best
communication practices: i) the first, with the goal of
understanding what strategies or characteristics a
communication campaign should have in order to
effectively promote the adoption of an inclusive
space; ii) the second, with the goal of identifying what
type of content, media or strategies the participants
considered to be most impactful for the public; iii)
and the third, with the goal of finding out suggestions
for impactful strategies for a campaign to promote an
inclusive space.
In addition, throughout the interviews,
participants mentioned communication practices that
have proved effective and generated positive results
in terms of impact. The answers to these questions are
summarised in Table 2.
This answers made it possible to analyse the
strategies already used by inclusive spaces, as well as
those that, although not implemented due to resource
limitations (time, human or financial resources), are
perceived as highly impactful and relevant.
The combination of this information allowed the
identification and understanding of the best
communication practices in this context, summarised
in Table 3, which gives an overview of these
practices, the context in which they are applied and a
description of their main goals and impacts.
Table 3: Communication best practices identified in
interviews with inclusive spaces.
Context Best-practice Description
Social
Media
Sharing
testimonials and
real stories
Publish personal
stories and real-life
experiences to
inspire and engage
the public.
Inclusive and
accessible
communication
Implement
accessible
communication
through clear
language and
accessibility
resources (audio
description,
subtitles, sign
language, etc.).
Impactful content
in diverse formats
Use varied formats
and visually
appealing content
to capture attention.
Promoting
activities,
programs, and
projects
Disseminate
training and
inclusion programs,
activities, and
future projects to
keep the public
informed and
engaged.
Dissemination of
offered services
Inform the public
about the services
and assistive
products available
to promote greater
understanding and
access.
Providing links to
the website
Offer direct links to
the official website
for more
information and
resources.
Displaying
available assistive
products
Show the assistive
products and
technologies
available to support
PwD.
Sharing relevant
news
Share updates and
news related to the
cause/area to keep
followers informed
with relevant
content.
Sharing daily
work
Show the daily
activities and work
carried out by the
center through
illustrative videos.
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Table 3: Communication best practices identified i
n
interviews with inclusive spaces. (cont).
Website
Accessibility
Ensure the site is
accessible to all,
regardless of their
abilities, through
accessible language
and resources (e.g.,
scalable text, audio
description,
subtitles, etc.).
Providing
updated and
detailed
information on
services and
products
Offer complete,
updated
descriptions of
services and
assistive products
available for PwD.
Promoting
activities,
programs, and
projects
Disseminate
training and
inclusion programs,
activities, and
future projects to
keep the public
informed and
engaged.
Events and
activities
Conducting
workshops,
lectures, and
debates in
schools,
universities,
companies, and
institutions
Organize
educational events
to spread
knowledge and
raise awareness
among different
audiences..
Organizing and
participating in
community
actions
Plan, execute, and
engage in events
that directly involve
the center’s
community (e.g.,
picnics, concerts,
gatherings).
Flyers,
Posters, and
Billboards
Distributing
flyers, posters,
and billboards in
strategic locations
Use printed
materials to
promote events and
services, ensuring
visibility in
physical locations
and events.
Using inclusive
and accessible
language
Implement
accessible
communication
through clear and
inclusive language
and/or accessibility
resources (e.g.,
Braille, QR codes
linking to audio
description or sign
language
translation).
Table 3: Communication best practices identified i
n
interviews with inclusive spaces. (cont).
Email
Marketing
Sending
newsletters with
news, activities,
and events
Regularly send
newsletters with
information about
activities, events,
and news,
facilitating direct
communication
with the public.
Press and
Media
Dissemination
through press
(newspapers,
radio, TV)
Promote activities
and the impact of
services through
traditional media
channels.
Scientific
Events
Participation in
scientific events
Present and share
research results in
scientific events
(conferences,
congresses) to
engage experts and
stay updated on
field advancements.
Informal
Communicati
on
“Word-of-mouth”
communication
Use “word-of-
mouth” strategies to
disseminate
information about
the center’s
services.
Partnerships
Dissemination
through partner
institutions
Collaborate with
other organizations
to enhance the
reach of the
center’s services.
Others
Producing
promotional or
explanatory
videos
Create videos that
explain services or
promote initiatives,
sharing them on
digital platforms
and physical
locations (e.g.,
events, at the
center).
4 DISCUSSION
The results of this study show that communication
practices in inclusive spaces in Portuguese-speaking
countries are diverse and often aimed at multiple
target audiences, including people with disabilities
(PwD), family members, caregivers, health and
education professionals, and the wider community.
The identification of best communication practices
reflects both the strategies currently adopted and
participants' perceptions of which approaches are
most effective in reaching and engaging these
Overview of Best Communication Practices in Inclusive Spaces for People with Disabilities: A Qualitative Study in Portuguese-Speaking
Countries
855
audiences. In relation to the study's goals - to identify
and understand the best communication practices
adopted by inclusive spaces - the findings show that
the use of social media, the production of appealing
and inclusive content, and the sharing of real case
testimonies are considered key strategies for
extending the reach and impact of communicative
actions. These results are in line with the existing
literature, which emphasises the importance of social
media and digital communication in promoting social
inclusion. Social media offer accessible and widely
used platforms that allow for the rapid dissemination
of information and direct engagement with diverse
audiences (Kaplan & Haenlein, 2010).
The production of accessible content and the use
of accessibility features such as video subtitles, audio
transcripts and image descriptions are essential to
ensure that information is understood by all people,
including those with different types of disabilities.
According to the W3C Web Content Accessibility
Guidelines (WCAG 2.1) (2018), digital accessibility
is fundamental for inclusion and full participation in
society.
The comparison with other studies reinforces the
relevance of using testimonies and personal stories as
a way of sensitising and engaging the public. Ferrari
et al. (2021) argue that testimonials and personal
narratives have a strong emotional impact and can
promote public empathy and involvement, increasing
awareness of PwD experiences.
Despite the practices already in place, the
interviews also pointed to strategies perceived as
impactful, but underused due to limitations such as a
lack of human resources specialised in
communication and time and financial constraints,
which make it difficult to adopt more comprehensive
and effective strategies. This gap reflects the need for
structural support so that spaces can adopt more
comprehensive strategies.
The results have significant implications for
improving communication practices in inclusive
spaces. The good practices identified offer valuable
guidelines for other inclusive spaces looking to adapt
and improve their communication strategies, which
may involve investing in training, and developing
digital communication and accessibility skills within
teams. In addition, the production of accessible and
appealing content, following guidelines such as those
established by the W3C's Web Accessibility Initiative
(WAI), contributes to more inclusive communication.
Inclusive communication is a communication
model where the message is constructed in such a way
that it is accessible and understood by all audiences
(Machado, 2010). It seeks to represent diversity and
promote equality in the way messages are constructed
(Audima, 2024). It focuses on simple, objective and
accessible language, using familiar words and short
sentences in order to cater for different audiences
(Instituto Federal de Santa Catarina, n.d.). On the
other hand, accessible communication focuses on
eliminating barriers for people with specific
disabilities. It focuses on adapting content to make it
accessible, using resources such as audio description,
subtitles, braille printouts, etc. (Instituto Alana, n.d.;
Universidade Federal do Ceará, n.d.).
Collaborations with educational institutions,
companies and other organisations can enhance
communication initiatives, as suggested by Bryson,
Crosby and Stone (2015), who discuss the importance
of collaborative networks in the public and non-profit
sectors.
As for the study's limitations, we would highlight
the limited number of participants and the
geographical concentration of the inclusive spaces
interviewed, with greater representation from
Portugal. This may limit the generalisability of the
results to other cultural and socio-economic contexts.
Furthermore, although Portugal, Brazil and Angola
were represented, the absence of other PHCs, such as
Mozambique and Cape Verde, limits the
generalisability of the results and a complete
understanding of practices across the entire PSC
community. It is recommended that future studies
expand the sample and include a more balanced
representation of PSC in order to enrich the
understanding of communication practices in
different contexts.
To summarise, communication practices in
inclusive spaces play a fundamental role in promoting
the social inclusion of people with disabilities.
Adopting effective strategies, overcoming challenges
and implementing practical recommendations can
significantly contribute to extending the reach and
impact of these spaces, promoting a more inclusive
and informed society.
5 CONCLUSIONS
The goal of this study was to identify and understand
the best communication practices adopted by
inclusive spaces in PSC, exploring how these
practices can contribute to expanding their reach and
impact. Through qualitative interviews with
representatives of various inclusive spaces in
Portugal, Brazil and Angola, it was possible to draw
up a comprehensive overview of the communication
practices implemented and recommended, verifying
HEALTHINF 2025 - 18th International Conference on Health Informatics
856
that strategies such as using social media, producing
appealing and accessible content and sharing real-life
testimonies are fundamental to increasing public
involvement and disseminating the services offered
by PwD, increasing the reach of these spaces and,
consequently, the inclusion and quality of life of
PwD.
The results made it possible to outline a set of
communication practices applied in different
contexts, offering a first overview of the approaches
used and recommended to promote inclusion. An
initial basis has been provided for understanding how
communication practices can be applied to strengthen
the impact of inclusive spaces. By outlining these
practices, this work not only contributes to the
promotion of inclusion in PSC, but also offers
guidelines that can be adapted to other cultural and
institutional contexts.
By implementing good communication strategies,
inclusive spaces can better reach out to PwD, their
families and caregivers, ensuring that they are aware
of available resources and opportunities to participate
in society.
This study was based on self-reported interviews,
which may introduce biases related to participants'
perceptions of their own practices. Future research
could therefore complement this information with
content analyses of the communications carried out
by inclusive spaces and evaluations of the impact of
these practices on the target audience. Furthermore,
expanding the research to include a wider range of
PSC would provide a more comprehensive
understanding of communication practices in
different cultural and socio-economic contexts. This
could lead to the development of more tailored and
effective communication strategies that further
promote inclusion and accessibility for PwDs
globally. In addition, they could deepen and
complement the findings of this study by focusing on
understanding disabled people's perspectives on the
effectiveness of communication practices and
identifying possible gaps in current strategies, or
comparatively analysing the effectiveness of spaces
strategies in different countries or different sectors.
ACKNOWLEDGEMENTS
This work is financially supported by national funds
through FCT Foundation for Science and
Technology, I.P., under the project UIDB/05460/2020.
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