Automatic Generation of an Informative Marketing Technological Platform

Francesco Pilotti, Daniele Di Valerio, Martina Marinelli, Gaetanino Paolone, Samanta Vellante, Daniela D’Alessandro

2023

Abstract

In the current global context, Small- and Medium-sized Enterprises (SMEs) must face challenges in order to reach and maintain a fitting competitive level, and improve their performance. Today, information is one of the most important resources for them. Being able to correctly manage information is a key factor, also with reference to digital marketing activities. The paper presents InfoMkBuilder, a tool able to automatically generate Informative Marketing (IM) technological platforms, i.e., digital platforms for SMEs, in order for them to carry out IM campaigns and strategies. IM is a novel digital marketing model based on valuable information definition and delivery. InfoMkBuilder supports SMEs in overcoming and/or sidestepping their limitations and barriers in adopting digital technologies. The tool implements Model-Driven Architecture (MDA) transformations and a Unified Process (UP) methodological approach to generate the IM technological platforms, and is able to deploy them on the Cloud.

Paper Citation

in Harvard Style

Pilotti F., Di Valerio D., Marinelli M., Paolone G., Vellante S. and D’Alessandro D. (2023). Automatic Generation of an Informative Marketing Technological Platform. In Proceedings of the 18th International Conference on Software Technologies - Volume 1: ICSOFT; ISBN 978-989-758-665-1, SciTePress, pages 295-302. DOI: 10.5220/0012075900003538

in Bibtex Style

@conference{icsoft23,
author={Francesco Pilotti and Daniele Di Valerio and Martina Marinelli and Gaetanino Paolone and Samanta Vellante and Daniela D’Alessandro},
title={Automatic Generation of an Informative Marketing Technological Platform},
booktitle={Proceedings of the 18th International Conference on Software Technologies - Volume 1: ICSOFT},
year={2023},
pages={295-302},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012075900003538},
isbn={978-989-758-665-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 18th International Conference on Software Technologies - Volume 1: ICSOFT
TI - Automatic Generation of an Informative Marketing Technological Platform
SN - 978-989-758-665-1
AU - Pilotti F.
AU - Di Valerio D.
AU - Marinelli M.
AU - Paolone G.
AU - Vellante S.
AU - D’Alessandro D.
PY - 2023
SP - 295
EP - 302
DO - 10.5220/0012075900003538
PB - SciTePress