Developing Digital Media Service Value Creation by Using Emotion Data

Nina Helander, Mika Boedeker, Leena Mäkelä

2023

Abstract

Digital transformation is not only changing the way value is created in service encounters, it is also offering new ways to gather and analyse data of customer behaviour and perceptions. This paper studies perceived customer value through a case study of a media company developing its digital services and service encounters. The special focus is on studying the role of emotions in value creation in a data-centric, digitally transforming media context. Through the qualitative case study, this study contributes to value creation research stream by providing rich, empirical analysis of the role of emotions in digital value creation. Both positive and negative emotions co-exist in the smart service encounters and by identifying the drivers for positive and negative affections the service providers can finetune the technological attributes related to the service.

Paper Citation

in Harvard Style

Helander N., Boedeker M. and Mäkelä L. (2023). Developing Digital Media Service Value Creation by Using Emotion Data. In Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD; ISBN 978-989-758-671-2, SciTePress, pages 304-314. DOI: 10.5220/0012257500003598

in Bibtex Style

@conference{keod23,
author={Nina Helander and Mika Boedeker and Leena Mäkelä},
title={Developing Digital Media Service Value Creation by Using Emotion Data},
booktitle={Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD},
year={2023},
pages={304-314},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012257500003598},
isbn={978-989-758-671-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD
TI - Developing Digital Media Service Value Creation by Using Emotion Data
SN - 978-989-758-671-2
AU - Helander N.
AU - Boedeker M.
AU - Mäkelä L.
PY - 2023
SP - 304
EP - 314
DO - 10.5220/0012257500003598
PB - SciTePress