FACILITATION SUPPORT FOR ON-LINE FOCUS GROUP DISCUSSIONS BY MESSAGE FEATURE MAP

Noriko Imafuji Yasui, Shunsuke Saruwatari, Xavier Llorà, David E. Goldberg

2008

Abstract

Face-to-face focus group discussion has been one of the reliable approaches for collecting variety of ideas and opinions for building marketing strategy, even though various network-based communication tools have been available. This is due to complications in facilitation of on-line discussions. The goal of this paper is to maximize the profit from on-line focus group discussions by supporting facilitators’ task. In this paper, we propose a message feature map and two metrics for measuring message feature; centrality and novelty. The message feature map plots discussion messages on centrality-novelty plane, and gives us intuitive understanding of the discussions in various aspects. Reporting experimental results by using real data collected in on-line focus group discussions, we discuss how we can utilize the message feature map for the effective facilitation.

References

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Paper Citation


in Harvard Style

Imafuji Yasui N., Saruwatari S., Llorà X. and E. Goldberg D. (2008). FACILITATION SUPPORT FOR ON-LINE FOCUS GROUP DISCUSSIONS BY MESSAGE FEATURE MAP . In Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8111-37-1, pages 563-566. DOI: 10.5220/0001705105630566


in Bibtex Style

@conference{iceis08,
author={Noriko Imafuji Yasui and Shunsuke Saruwatari and Xavier Llorà and David E. Goldberg},
title={FACILITATION SUPPORT FOR ON-LINE FOCUS GROUP DISCUSSIONS BY MESSAGE FEATURE MAP},
booktitle={Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2008},
pages={563-566},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001705105630566},
isbn={978-989-8111-37-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - FACILITATION SUPPORT FOR ON-LINE FOCUS GROUP DISCUSSIONS BY MESSAGE FEATURE MAP
SN - 978-989-8111-37-1
AU - Imafuji Yasui N.
AU - Saruwatari S.
AU - Llorà X.
AU - E. Goldberg D.
PY - 2008
SP - 563
EP - 566
DO - 10.5220/0001705105630566