CREATING VALUE USING MOBILE TECHNOLOGY IN BRAZIL - A Case Study in a Brazilian Airline Company

Kelly Juliana Alvarenga, Claudio Luis Cruz de Oliveira, Fernando José Barbin Laurindo

2009

Abstract

The growth of mobile telephony in Brazil have been enabled the development of mobile business applications. These solutions create some strategic opportunities for Brazilian companies to mitigate structural gaps using a new platform to connect a wide number of customers. The aim of this research is to verify: (a) the possibility of achieve a competitive advantage developing an innovative mobile application (b) the opportunity to create sustainable strategic value with this solution. If the issues “a” and “b” are truth, the mobile is contributing to a unique strategic positioning for the airline company analysed on case study.

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Paper Citation


in Harvard Style

Alvarenga K., Cruz de Oliveira C. and Barbin Laurindo F. (2009). CREATING VALUE USING MOBILE TECHNOLOGY IN BRAZIL - A Case Study in a Brazilian Airline Company . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 97-102. DOI: 10.5220/0002190200970102


in Bibtex Style

@conference{ice-b09,
author={Kelly Juliana Alvarenga and Claudio Luis Cruz de Oliveira and Fernando José Barbin Laurindo},
title={CREATING VALUE USING MOBILE TECHNOLOGY IN BRAZIL - A Case Study in a Brazilian Airline Company},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={97-102},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002190200970102},
isbn={978-989-674-006-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - CREATING VALUE USING MOBILE TECHNOLOGY IN BRAZIL - A Case Study in a Brazilian Airline Company
SN - 978-989-674-006-1
AU - Alvarenga K.
AU - Cruz de Oliveira C.
AU - Barbin Laurindo F.
PY - 2009
SP - 97
EP - 102
DO - 10.5220/0002190200970102