BLENDED SHOPPING - Evaluation Method and Interactive Approaches

Britta Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl

2011

Abstract

In this paper we sketch the sales channels retail and eCommerce. Afterwards the integration of both channels to blended shopping is explained. The behaviour of consumers is influenced by technology driven trends like the development of web 2.0, especially social networks. The combination of the presented topics is the basis for a method to structure the development of blended shopping concepts for retailer. Two prototypes based on the basis of this method are sketched. The paper closes with a future outlook.

References

  1. ARD-/ZDF-Medienkommission (2009). ARD-/ZDFOnlinestudie 2009. Retrieved from http://www.ardzdf-onlinestudie.de/.
  2. Dholakia, N., Rask, M., & Dholakia, R. R. (2006). Mcommerce: Global experiences and perspectives. Hershey, Pa.: Idea Group Publ.
  3. Engström, J. (2005). Why some social network services work and others don't: - Or: the case for objectcentered sociality. Retrieved from http://www.zengestrom.com.
  4. Fuchs, B., & Ritz, T. (2009a). Blended Shopping. In M. Bick, M. Breunig, & H. Höpfner (Eds.), Mobile und Ubiquitäre Informationssysteme. Proceedings zur 4. Konferenz MMS 2009 .
  5. Fuchs, B., & Ritz, T. (2009b). Media Interactivity with Blended Shopping. In International Workshop Media Interactivity. Economic and Managerial Issues.
  6. Horrigan, J. B. (2006). Broadband Trends 2006. Retrieved from http://www.pewinternet.org
  7. Krafft, M., & Mantrala, M. K. (2006). Retailing in the 21st Century: Current and Future Trends. Berlin, Heidelberg: Springer Berlin Heidelberg.
  8. Kroeber-Riel, W., & Weinberg, P. (2008). Konsumentenverhalten. München: Vahlen.
  9. Mobile Fachgruppe im BVDE (2008). Mobile Kompass 2008. Retrieved from http://mobile.bvdw.org.
  10. O'Reilly, T. (2005). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Retrieved from http://www.oreillynet.com.
  11. Riekhof, H.-C. (2004). Retail Business in Deutschland: Perspektiven, Strategien, Erfolgsmuste. Wiesbaden: Gabler.
  12. Tudor, B. & Pettey, C. (2010). Gartner Says Worldwide Mobile Phone Sales Grew 17 Per Cent in First Quarter 2010. Retrieved from http://www.gartner.com.
  13. van Baal, S., & Hudetz, K. (2008). Das Multi-ChannelVerhalten der Konsumenten: Ergebnisse einer empirischen Untersuchung zum Informations- und Kaufverhalten in Mehrkanalsystemen des Handels. Köln: IfH.
Download


Paper Citation


in Harvard Style

Fuchs B., Ritz T., Halbach B. and Hartl F. (2011). BLENDED SHOPPING - Evaluation Method and Interactive Approaches . In Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8425-51-5, pages 514-517. DOI: 10.5220/0003300005140517


in Bibtex Style

@conference{webist11,
author={Britta Fuchs and Thomas Ritz and Bastian Halbach and Florian Hartl},
title={BLENDED SHOPPING - Evaluation Method and Interactive Approaches},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2011},
pages={514-517},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003300005140517},
isbn={978-989-8425-51-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - BLENDED SHOPPING - Evaluation Method and Interactive Approaches
SN - 978-989-8425-51-5
AU - Fuchs B.
AU - Ritz T.
AU - Halbach B.
AU - Hartl F.
PY - 2011
SP - 514
EP - 517
DO - 10.5220/0003300005140517