Simulating Digital Businesses using an Agent Based Modeling Approach

Aneesh Zutshi, Antonio Grilo, Ricardo Jardim-Gonçalves

2014

Abstract

This paper proposes a complex systems approach to understand the growth and decline of Digital Businesses. Digital Businesses are characterised by unique factors such as a highly networked online customer base, where word of mouth spreads very fast, and minimal cost of incremental users due to economies of scale. Thus online businesses peak and plummet rapidly making it difficult to fathom their success. Through an Agent Based Modeling approach we propose that online businesses can be represented as simulation models which can enable forecasting, what-if analysis and optimization of business parameters.

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Paper Citation


in Harvard Style

Zutshi A., Grilo A. and Jardim-Gonçalves R. (2014). Simulating Digital Businesses using an Agent Based Modeling Approach . In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 165-171. DOI: 10.5220/0005121301650171


in Bibtex Style

@conference{ice-b14,
author={Aneesh Zutshi and Antonio Grilo and Ricardo Jardim-Gonçalves},
title={Simulating Digital Businesses using an Agent Based Modeling Approach},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},
year={2014},
pages={165-171},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005121301650171},
isbn={978-989-758-043-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - Simulating Digital Businesses using an Agent Based Modeling Approach
SN - 978-989-758-043-7
AU - Zutshi A.
AU - Grilo A.
AU - Jardim-Gonçalves R.
PY - 2014
SP - 165
EP - 171
DO - 10.5220/0005121301650171