Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption

Lalit Mohan, Neeraj Mathur, Y. Raghu Reddy

2015

Abstract

India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.

References

  1. Apitz, G., Guimbretière, F. and Zhai, S. (2008).Foundations for designing and evaluating user interfaces based on the crossing paradigm. ACM Transactions on Computer Human Interaction, 17(2).
  2. Bostr, F. (2008). Capricorn - an intelligent user interface for mobile widgets. In: 10th international conference on Human computer interaction with mobile devices and services. ACM.
  3. Conn, B. (2014). The evolution of Mobile Marketing in India: Current Trends and Best Practices. IAMAI Mobile Marketing Summit report.
  4. Developer.apple.com, (2014). iOS Human Interface Guidelines: Designing for iOS. (online) Available at: https://developer.apple.com/library/ios/documentation/ userexperience/conceptual/mobilehig/ (Accessed: 28 Nov. 2014).
  5. Developer.android.com, (2014). Mobile App Design from Android. (online) Available at: https://developer. android.com/design/material/index.html (Accessed: 28 Nov. 2014).
  6. Docs.google.com, (2014). Google report on the Mobile App Usability survey. (online) Available at: https://docs.google.com/forms/d/1ZYAOQF2sAAEw YR26bbp8B3_vCZaJMtaKVUaWQK3ULZU/viewan alytics (Accessed: 28 Nov. 2014).
  7. Ergonomics of Human System Interaction - Guidance on World Wide User Interfaces. (2011). ISO 9241-151: ISO/TC 159/SC.
  8. Fitts, P. (1954). The information capacity of the human motor system in controlling the amplitude of movement. Journal of Experimental Psychology, 47(6), pp.381-391.
  9. Harrison, R., Flood, D. and Duce, D. (2013). Usability of mobile applications: literature review and rationale for a new usability model. J Interact Sci, 1(1), p.1.
  10. Miller, G. (1965). The magical number seven, plus or minus two.Psychological Review 63 (2): 81-97, 1956.
  11. Msdn.microsoft.com, (2014). Usability Guidelines. (online) Available at: http://msdn.microsoft.com/enus/library/bb158578.aspx (Accessed: 28 Nov. 2014).
  12. Newell, A., and Rosenbloom, P. S. (1993). Mechanisms of skill acquisition and the law of practice.In J. R. Anderson (Ed.), Cognitive skills and their acquisition (pp. 1-55). Hillsdale, NJ: Erlbaum.
  13. R. Khan, H. (2012). Customizing mobile banking in India: issues & challenges. In: FICCI-IBA (FIBAC) 2012 Conference on-“Sustainable excellence through customer engagement, employee engagement and right use of technology”.
  14. RBI, (October 2014)List of Banks permitted to provide Mobile Banking Service in India - Report from Reserve Bank of India (2014) (Online) available at:http://www.rbi.org.in/scripts/bs_viewcontent.aspx?I d=2463 (Accessed: 28 Nov. 2014).
  15. Banks wise volumes in ECS/NEFT/RTGS/MobileTransaction- Report from Reserve Bank of India (2014). (Online) Available at:http://www.rbi.org.in/scripts/NEFTView.aspx (Accessed: 28 Nov. 2014).
  16. Rosati, L (2013). How to design interfaces for choice: Hick- Hyman law and classification for information architecture. In Slavic, A.; Salah, A.; Davies, C. Classification and visualization: interfaces to knowledge: proceedings of the International UDC Seminar. The Hague, The Netherlands. pp. 125-138,
  17. Seongil, L. (2009). Mobile Internet Services from Consumers' Perspectives. International Journal of Human- Computer Interaction, 25(5).
  18. Statista, (2014). India: mobile phone internet user penetration 2012-2018 | Statistic. (online) Available at: http://www.statista.com/statistics/309019/indiamobile-phone-internet-user-penetration/ (Accessed: 28 Nov. 2014).
Download


Paper Citation


in Harvard Style

Mohan L., Mathur N. and Reddy Y. (2015). Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption . In Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE, ISBN 978-989-758-100-7, pages 313-320. DOI: 10.5220/0005363003130320


in Bibtex Style

@conference{enase15,
author={Lalit Mohan and Neeraj Mathur and Y. Raghu Reddy},
title={Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption},
booktitle={Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,},
year={2015},
pages={313-320},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005363003130320},
isbn={978-989-758-100-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,
TI - Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption
SN - 978-989-758-100-7
AU - Mohan L.
AU - Mathur N.
AU - Reddy Y.
PY - 2015
SP - 313
EP - 320
DO - 10.5220/0005363003130320