Identification of Opinion Leaders and Followers in Social Media

Chun-Che Huang, Li-Ching Lien, Po-An Chen, Tzu-Liang Tseng, Shian-Hua Lin

2017

Abstract

In recent years, with the development of Web2.0, opinion leaders on the Web go up onto the stage and lead the will of the people. Many time, government, private companies and even traditional news media need to understand the opinion leaders’ ideas on the Web. Identifying opinion leaders and followers becomes a very important study. To study the characteristics of opinion leaders and the impact of opinion leaders on followers, our research evaluates whether every speaker in social media satisfies characteristics of opinion leader. The characteristics of opinion leader and relationship between opinion leader and follower are studied. By observing relational matrix, the interacting relations between users in social media are analysed and opinion leaders and followers are identified.

Paper Citation

in Harvard Style

Huang C., Lien L., Chen P., Tseng T. and Lin S. (2017). Identification of Opinion Leaders and Followers in Social Media . In Proceedings of the 6th International Conference on Data Science, Technology and Applications - Volume 1: DATA, ISBN 978-989-758-255-4, pages 180-185. DOI: 10.5220/0006416801800185

in Bibtex Style

@conference{data17,
author={Chun-Che Huang and Li-Ching Lien and Po-An Chen and Tzu-Liang Tseng and Shian-Hua Lin},
title={Identification of Opinion Leaders and Followers in Social Media},
booktitle={Proceedings of the 6th International Conference on Data Science, Technology and Applications - Volume 1: DATA,},
year={2017},
pages={180-185},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006416801800185},
isbn={978-989-758-255-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Data Science, Technology and Applications - Volume 1: DATA,
TI - Identification of Opinion Leaders and Followers in Social Media
SN - 978-989-758-255-4
AU - Huang C.
AU - Lien L.
AU - Chen P.
AU - Tseng T.
AU - Lin S.
PY - 2017
SP - 180
EP - 185
DO - 10.5220/0006416801800185