Analysis the Value of Green Advertising and Environmental Management in the Garment and Textile Industries

Damayanti Octavia, Dita Permata Sari

2017

Abstract

Garment and textile industries is one of the country’s foreign exchange contributors. This industry is prioritized to be developed because it has role in economy of Indonesia. But garment and textile industry have a weakness in competitiveness. Wasteful use of energy is one of the competitive advantage weakness, because that has impact on industry cost and the environment. The purpose of this study is to analyze the values of green advertising and environmental management in garment and textile industries. Research method used is quantitative method and analysis technique using SEM-PLS tool. Sample in this research is 50 respondents from 9 companies. The results of this research are green advertising has significant effect on environment management, environmental reputation, and financial performance. Environmental management has no effect on environmental reputation. The environmental reputation significant effect on financial performance.

Paper Citation

in Harvard Style

Octavia D. and Sari D. (2017). Analysis the Value of Green Advertising and Environmental Management in the Garment and Textile Industries.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 458-463. DOI: 10.5220/0007084004580463

in Bibtex Style

@conference{iciebp17,
author={Damayanti Octavia and Dita Permata Sari},
title={Analysis the Value of Green Advertising and Environmental Management in the Garment and Textile Industries},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={458-463},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007084004580463},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Analysis the Value of Green Advertising and Environmental Management in the Garment and Textile Industries
SN - 978-989-758-315-5
AU - Octavia D.
AU - Sari D.
PY - 2017
SP - 458
EP - 463
DO - 10.5220/0007084004580463